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[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"1я неделя","/дней","2я неделя","/дней","3я неделя","/дней","4я неделя","/дней"]
["Январь",{"$f":"W69","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C6:I6)=0,\"\",SUM(C6:I6)/A7)","v":""},{"$f":"IF(SUM(K6:N6)=0,\"\",SUM(K6:N6)/A7)","v":""},null,{"$f":"IF(SUM(C6:N6)=0,\"\",SUM(C6:N6)/A7)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C7:I7)/A7","v":0},{"$f":"SUM(K7:N7)/A7","v":0},null,{"$f":"SUM(C7:N7)/A7","v":0},null,"$ в кассе",{"$f":"W69","v":0},{"$f":"IF(SUM(W8,W23,W38,W53)=0,0,AVERAGE(W8,W23,W38,W53)*AVERAGE(W29,W14,W44,W59)*A72-AC22)","v":0},{"$f":"AJ9+AL9+AN9+AP9","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C8:I8)=0,\"\",SUM(C8:I8)/A7)","v":""},{"$f":"IF(SUM(K8:N8)=0,\"\",SUM(K8:N8)/A7)","v":""},null,{"$f":"IF(SUM(C8:N8)=0,\"\",SUM(C8:N8)/A7)","v":""},null,"Продаж за месяц",{"$f":"W68","v":0},{"$f":"Z9*A72","v":0},{"$f":"AI9*AJ8+AK9*AL8+AM9*AN8+AO9*AP8","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC7=\"\",\"введите цель\",(AC7+AC22)/AVERAGE(W14,W29,W44,W59))","v":"введите цель"},null,null,null,null,{"$f":"S8","v":"среднее продаж/день"},{"$f":"W8","v":""},{"$f":"A7","v":7},{"$f":"W23","v":""},{"$f":"A22","v":7},{"$f":"W38","v":""},{"$f":"A37","v":7},{"$f":"W53","v":""},{"$f":"A52","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C9:I9)","v":0},{"$f":"SUM(K9:N9)","v":0},null,{"$f":"SUM(C9:N9)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W8,W23,W38,W53)=0,0,AVERAGE(W8,W23,W38,W53))","v":0},"-",null,{"$f":"IF(AC8=\"введите цель\",\"введите цель\",AC8/A72)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND((IF(AI8<>\"\",AI8,AG9+AG9*((AG9-AE9)/AE9))),2)>=0,ROUND((IF(AI8<>\"\",AI8,AG9+AG9*((AG9-AE9)/AE9))),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI9*AJ8*AI15-AI11","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK8<>\"\",AK8,AI9+AI9*((AI9-AG9)/AG9)),2)>=0,ROUND(IF(AK8<>\"\",AK8,AI9+AI9*((AI9-AG9)/AG9)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK9*AL8*AK15-AK11","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM8<>\"\",AM8,AK9+AK9*((AK9-AI9)/AI9)),2)>=0,ROUND(IF(AM8<>\"\",AM8,AK9+AK9*((AK9-AI9)/AI9)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM9*AN8*AM15-AM11","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO8<>\"\",AO8,AM9+AM9*((AM9-AK9)/AK9)),2)>=0,ROUND(IF(AO8<>\"\",AO8,AM9+AM9*((AM9-AK9)/AK9)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO9*AP8*AO15-AO11","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C10:I10)=0,\"\",SUM(C10:I10))","v":""},{"$f":"IF(SUM(K10:N10)=0,\"\",SUM(K10:N10))","v":""},null,{"$f":"IF(SUM(C10:N10)=0,\"\",SUM(C10:N10))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W6,W21,W36,W51)=0,0,AVERAGE(W6,W21,W36,W51))","v":0},"-",null,{"$f":"IF(AC7=\"\",\"введите цель\",((AC7+AC22)/((Z9*Z12*A72)/(Z10*A72)))/A72)","v":"введите цель"},null,null,null,null,{"$f":"S10","v":"затр. на рекламу/неделя"},{"$f":"W10","v":""},null,{"$f":"W25","v":""},null,{"$f":"W40","v":""},null,{"$f":"W55","v":""}]
[null,"цена перехода",{"$f":"IF(C6=0,0,C10/C6)","v":0},0,0,0,0,0,0,null,0,{"$f":"IF(L6=0,0,L10/L6)","v":0},{"$f":"IF(M6=0,0,M10/M6)","v":0},{"$f":"IF(N6=0,0,N10/N6)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q5:Q18)=0,\"\",SUM(Q5:Q18))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI10<>\"\",AI10,AG11+AG11*((AG11-AE11)/AE11))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK10<>\"\",AK10,AI11+AI11*((AI11-AG11)/AG11))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM10<>\"\",AM10,AK11+AK11*((AK11-AI11)/AI11))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO10<>\"\",AO10,AM11+AM11*((AM11-AK11)/AK11))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C8=0,0,C10/C8)","v":0},{"$f":"IF(D8=0,0,D10/D8)","v":0},{"$f":"IF(E8=0,0,E10/E8)","v":0},0,0,0,0,null,0,{"$f":"IF(L8=0,0,L10/L8)","v":0},{"$f":"IF(M8=0,0,M10/M8)","v":0},{"$f":"IF(N8=0,0,N10/N8)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W14,W29,W44,W59)=0,0,AVERAGE(W14,W29,W44,W59))","v":0},"-"]
[null,"$ в кассе",{"$f":"C9-C10","v":0},{"$f":"D9-D10","v":0},0,0,0,0,0,null,0,{"$f":"L9-L10","v":0},{"$f":"M9-M10","v":0},{"$f":"N9-N10","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C13:N13)-SUM(Q5:Q18))=0,\"\",SUM(C13:N13)-SUM(Q5:Q18))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA7","v":0},null,{"$f":"IF(AC12=\"\",\"введите цель\",Z9*A72*AC12-AC22)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C10=0,\"нет\",C9/C10)","v":"нет"},{"$f":"IF(D10=0,\"нет\",D9/D10)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K10=0,\"нет\",K9/K10)","v":"нет"},{"$f":"IF(L10=0,\"нет\",L9/L10)","v":"нет"},{"$f":"IF(M10=0,\"нет\",M9/M10)","v":"нет"},{"$f":"IF(N10=0,\"нет\",N9/N10)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C8:I8)=0,\"\",SUM(C9:I9)/SUM(C8:I8))","v":""},{"$f":"IF(SUM(K8:N8)=0,\"\",SUM(K9:N9)/SUM(K8:N8))","v":""},null,{"$f":"IF(SUM(C8:N8)=0,\"\",SUM(C9:N9)/SUM(C8:N8))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S14","v":"Средний Чек"},{"$f":"W14","v":""},null,{"$f":"W29","v":""},null,{"$f":"W44","v":""},null,{"$f":"W59","v":""}]
[null,"показы - заходы",{"$f":"IF(C5=0,0,C6/C5)","v":0},0,0,0,0,0,0,null,0,{"$f":"IF(L5=0,0,L6/L5)","v":0},0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z10","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI14<>\"\",AI14,AG15+AG15*((AG15-AE15)/AE15))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK14<>\"\",AK14,AI15+AI15*((AI15-AG15)/AG15))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM14<>\"\",AM14,AK15+AK15*((AK15-AI15)/AI15))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO14<>\"\",AO14,AM15+AM15*((AM15-AK15)/AK15))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",0,0,0,0,0,0,0,null,0,0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C6:I6)=0,0,(SUM(C7:I7)/SUM(C6:I6)))","v":0},{"$f":"IF(SUM(K6:N6)=0,0,(SUM(K7:N7)/SUM(K6:N6)))","v":0},null,{"$f":"IF(SUM(C6:N6)=0,0,(SUM(C7:N7)/SUM(C6:N6)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA7","v":0},null,{"$f":"IF(AC15=\"\",\"введите цель\",((Z9*Z12*A72)/(Z10*A72))*AC15*A72-AC22)","v":"введите цель"}]
[null,"отклики - продажи",0,0,0,0,0,{"$f":"IF(H7=0,0,H8/H7)","v":0},0,null,0,0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C7:I7)=0,0,(SUM(C8:I8)/SUM(C7:I7)))","v":0},{"$f":"IF(SUM(K7:N7)=0,0,(SUM(K8:N8)/SUM(K7:N7)))","v":0},null,{"$f":"IF(SUM(C7:N7)=0,0,(SUM(C8:N8)/SUM(C7:N7)))","v":0},null,"продаж в день",{"$f":"Z9","v":0},"-",null,{"$f":"IF(AC15=\"\",\"введите цель\",W68/W66*AC15)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C6=0,0,C8/C6)","v":0},{"$f":"IF(D6=0,0,D8/D6)","v":0},0,0,0,0,0,null,0,{"$f":"IF(L6=0,0,L8/L6)","v":0},{"$f":"IF(M6=0,0,M8/M6)","v":0},{"$f":"IF(N6=0,0,N8/N6)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C6:I6)=0,0,SUM(C8:I8)/SUM(C6:I6))","v":0},{"$f":"IF(SUM(K6:N6)=0,0,SUM(K8:N8)/SUM(K6:N6))","v":0},null,{"$f":"IF(SUM(C6:N6)=0,0,SUM(C8:N8)/SUM(C6:N6))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z12","v":0}]
["2 неделя",null,{"$f":"C4","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K4","v":"Повторные"},{"$f":"L4","v":"авито"},{"$f":"M4","v":"вконтакт"},{"$f":"N4","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z9=0,0,Z9/Z10)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z9","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C21:I21)=0,\"\",SUM(C21:I21)/A22)","v":""},{"$f":"IF(SUM(K21:N21)=0,\"\",SUM(K21:N21)/A22)","v":""},null,{"$f":"IF(SUM(C21:N21)=0,\"\",SUM(C21:N21)/A22)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z10","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C22:I22)/A22","v":0},{"$f":"SUM(K22:N22)/A22","v":0},null,{"$f":"SUM(C22:N22)/A22","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W10,W25,W40,W55)=0,0,AVERAGE(W10,W25,W40,W55)*4+SUM(T11,T26,T41,T56))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C23:I23)=0,\"\",SUM(C23:I23)/A22)","v":""},{"$f":"IF(SUM(K23:N23)=0,\"\",SUM(K23:N23)/A22)","v":""},null,{"$f":"IF(SUM(C23:N23)=0,\"\",SUM(C23:N23)/A22)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C24:I24)","v":0},{"$f":"SUM(K24:N24)","v":0},null,{"$f":"SUM(C24:N24)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C25:I25)=0,\"\",SUM(C25:I25))","v":""},{"$f":"IF(SUM(K25:N25)=0,\"\",SUM(K25:N25))","v":""},null,{"$f":"IF(SUM(C25:N25)=0,\"\",SUM(C25:N25))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C21=0,0,C25/C21)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K21=0,0,K25/K21)","v":0},{"$f":"IF(L21=0,0,L25/L21)","v":0},{"$f":"IF(M21=0,0,M25/M21)","v":0},{"$f":"IF(N21=0,0,N25/N21)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q20:Q33)=0,\"\",SUM(Q20:Q33))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C23=0,0,C25/C23)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K23=0,0,K25/K23)","v":0},{"$f":"IF(L23=0,0,L25/L23)","v":0},{"$f":"IF(M23=0,0,M25/M23)","v":0},{"$f":"IF(N23=0,0,N25/N23)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"$ в кассе",{"$f":"C24-C25","v":0},{"$f":"D24-D25","v":0},0,0,0,0,0,null,{"$f":"K24-K25","v":0},{"$f":"L24-L25","v":0},{"$f":"M24-M25","v":0},{"$f":"N24-N25","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C28:N28)-SUM(Q20:Q33))=0,\"\",SUM(C28:N28)-SUM(Q20:Q33))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C25=0,\"нет\",C24/C25)","v":"нет"},{"$f":"IF(D25=0,\"нет\",D24/D25)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K25=0,\"нет\",K24/K25)","v":"нет"},{"$f":"IF(L25=0,\"нет\",L24/L25)","v":"нет"},{"$f":"IF(M25=0,\"нет\",M24/M25)","v":"нет"},{"$f":"IF(N25=0,\"нет\",N24/N25)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C23:I23)=0,\"\",SUM(C24:I24)/SUM(C23:I23))","v":""},{"$f":"IF(SUM(K23:N23)=0,\"\",SUM(K24:N24)/SUM(K23:N23))","v":""},null,{"$f":"IF(SUM(C23:N23)=0,\"\",SUM(C24:N24)/SUM(C23:N23))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC25*AC26*AC27*30-AC28","v":0}]
[null,"показы - заходы",{"$f":"IF(C20=0,0,C21/C20)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K20=0,0,K21/K20)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C21=0,0,C22/C21)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K21=0,0,K22/K21)","v":0},{"$f":"IF(L21=0,0,L22/L21)","v":0},0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C21:I21)=0,0,(SUM(C22:I22)/SUM(C21:I21)))","v":0},{"$f":"IF(SUM(K21:N21)=0,0,(SUM(K22:N22)/SUM(K21:N21)))","v":0},null,{"$f":"IF(SUM(C21:N21)=0,0,(SUM(C22:N22)/SUM(C21:N21)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C22=0,0,C23/C22)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K22=0,0,K23/K22)","v":0},{"$f":"IF(L22=0,0,L23/L22)","v":0},0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C22:I22)=0,0,(SUM(C23:I23)/SUM(C22:I22)))","v":0},{"$f":"IF(SUM(K22:N22)=0,0,(SUM(K23:N23)/SUM(K22:N22)))","v":0},null,{"$f":"IF(SUM(C22:N22)=0,0,(SUM(C23:N23)/SUM(C22:N22)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C21=0,0,C23/C21)","v":0},{"$f":"IF(D21=0,0,D23/D21)","v":0},0,0,0,0,0,null,{"$f":"IF(K21=0,0,K23/K21)","v":0},{"$f":"IF(L21=0,0,L23/L21)","v":0},{"$f":"IF(M21=0,0,M23/M21)","v":0},{"$f":"IF(N21=0,0,N23/N21)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C21:I21)=0,0,SUM(C23:I23)/SUM(C21:I21))","v":0},{"$f":"IF(SUM(K21:N21)=0,0,SUM(K23:N23)/SUM(K21:N21))","v":0},null,{"$f":"IF(SUM(C21:N21)=0,0,SUM(C23:N23)/SUM(C21:N21))","v":0}]
["3 неделя",null,{"$f":"C19","v":"прямые заходы"},{"$f":"D19","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W66","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C36:I36)=0,\"\",SUM(C36:I36)/A37)","v":""},{"$f":"IF(SUM(K36:N36)=0,\"\",SUM(K36:N36)/A37)","v":""},null,{"$f":"IF(SUM(C36:N36)=0,\"\",SUM(C36:N36)/A37)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C37:I37)/A37","v":0},{"$f":"SUM(K37:N37)/A37","v":0},null,{"$f":"SUM(C37:N37)/A37","v":0},null,null,null,"откликов",null,{"$f":"IF(AA35=0,0,AA38/AA35)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C38:I38)=0,\"\",SUM(C38:I38)/A37)","v":""},{"$f":"IF(SUM(K38:N38)=0,\"\",SUM(K38:N38)/A37)","v":""},null,{"$f":"IF(SUM(C38:N38)=0,\"\",SUM(C38:N38)/A37)","v":""},null," Заходы-продажи",null,{"$f":"W67","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C39:I39)","v":0},{"$f":"SUM(K39:N39)","v":0},null,{"$f":"SUM(C39:N39)","v":0},null,{"$f":"IF(W66=0,0,W68/W66)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C40:I40)=0,\"\",SUM(C40:I40))","v":""},{"$f":"IF(SUM(K40:N40)=0,\"\",SUM(K40:N40))","v":""},null,{"$f":"IF(SUM(C40:N40)=0,\"\",SUM(C40:N40))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA38=0,0,AA41/AA38)","v":0}]
[null,"цена перехода",{"$f":"IF(C36=0,0,C40/C36)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K36=0,0,K40/K36)","v":0},{"$f":"IF(L36=0,0,L40/L36)","v":0},{"$f":"IF(M36=0,0,M40/M36)","v":0},{"$f":"IF(N36=0,0,N40/N36)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q35:Q48)=0,\"\",SUM(Q35:Q48))","v":""},null,null,null,null,null,null,{"$f":"W68","v":0}]
[null,"цена клиента",{"$f":"IF(C38=0,0,C40/C38)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K38=0,0,K40/K38)","v":0},{"$f":"IF(L38=0,0,L40/L38)","v":0},{"$f":"IF(M38=0,0,M40/M38)","v":0},{"$f":"IF(N38=0,0,N40/N38)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"$ в кассе",{"$f":"C39-C40","v":0},{"$f":"D39-D40","v":0},0,0,0,0,0,null,{"$f":"K39-K40","v":0},{"$f":"L39-L40","v":0},{"$f":"M39-M40","v":0},{"$f":"N39-N40","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C43:N43)-SUM(Q35:Q48))=0,\"\",SUM(C43:N43)-SUM(Q35:Q48))","v":""},null,null,null,null,null,null,{"$f":"SUM(K8,K23,K38,K53)","v":0},{"$f":"IF(AA41=0,0,AA43/AA41)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C40=0,\"нет\",C39/C40)","v":"нет"},{"$f":"IF(D40=0,\"нет\",D39/D40)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K40=0,\"нет\",K39/K40)","v":"нет"},{"$f":"IF(L40=0,\"нет\",L39/L40)","v":"нет"},{"$f":"IF(M40=0,\"нет\",M39/M40)","v":"нет"},{"$f":"IF(N40=0,\"нет\",N39/N40)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C38:I38)=0,\"\",SUM(C39:I39)/SUM(C38:I38))","v":""},{"$f":"IF(SUM(K38:N38)=0,\"\",SUM(K39:N39)/SUM(K38:N38))","v":""},null,{"$f":"IF(SUM(C38:N38)=0,\"\",SUM(C39:N39)/SUM(C38:N38))","v":""}]
[null,"показы - заходы",{"$f":"IF(C35=0,0,C36/C35)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K35=0,0,K36/K35)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C36=0,0,C37/C36)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K36=0,0,K37/K36)","v":0},{"$f":"IF(L36=0,0,L37/L36)","v":0},0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C36:I36)=0,0,(SUM(C37:I37)/SUM(C36:I36)))","v":0},{"$f":"IF(SUM(K36:N36)=0,0,(SUM(K37:N37)/SUM(K36:N36)))","v":0},null,{"$f":"IF(SUM(C36:N36)=0,0,(SUM(C37:N37)/SUM(C36:N36)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C37=0,0,C38/C37)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K37=0,0,K38/K37)","v":0},{"$f":"IF(L37=0,0,L38/L37)","v":0},0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C37:I37)=0,0,(SUM(C38:I38)/SUM(C37:I37)))","v":0},{"$f":"IF(SUM(K37:N37)=0,0,(SUM(K38:N38)/SUM(K37:N37)))","v":0},null,{"$f":"IF(SUM(C37:N37)=0,0,(SUM(C38:N38)/SUM(C37:N37)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C36=0,0,C38/C36)","v":0},{"$f":"IF(D36=0,0,D38/D36)","v":0},0,0,0,0,0,null,{"$f":"IF(K36=0,0,K38/K36)","v":0},{"$f":"IF(L36=0,0,L38/L36)","v":0},{"$f":"IF(M36=0,0,M38/M36)","v":0},{"$f":"IF(N36=0,0,N38/N36)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C36:I36)=0,0,SUM(C38:I38)/SUM(C36:I36))","v":0},{"$f":"IF(SUM(K36:N36)=0,0,SUM(K38:N38)/SUM(K36:N36))","v":0},null,{"$f":"IF(SUM(C36:N36)=0,0,SUM(C38:N38)/SUM(C36:N36))","v":0}]
["4 неделя",null,{"$f":"C34","v":"прямые заходы"},{"$f":"D34","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C51:I51)=0,\"\",SUM(C51:I51)/A52)","v":""},{"$f":"IF(SUM(K51:N51)=0,\"\",SUM(K51:N51)/A52)","v":""},null,{"$f":"IF(SUM(C51:N51)=0,\"\",SUM(C51:N51)/A52)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C52:I52)/A52","v":0},{"$f":"SUM(K52:N52)/A52","v":0},null,{"$f":"SUM(C52:N52)/A52","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C53:I53)=0,\"\",SUM(C53:I53)/A52)","v":""},{"$f":"IF(SUM(K53:N53)=0,\"\",SUM(K53:N53)/A52)","v":""},null,{"$f":"IF(SUM(C53:N53)=0,\"\",SUM(C53:N53)/A52)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C54:I54)","v":0},{"$f":"SUM(K54:N54)","v":0},null,{"$f":"SUM(C54:N54)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C55:I55)=0,\"\",SUM(C55:I55))","v":""},{"$f":"IF(SUM(K55:N55)=0,\"\",SUM(K55:N55))","v":""},null,{"$f":"IF(SUM(C55:N55)=0,\"\",SUM(C55:N55))","v":""}]
[null,"цена перехода",{"$f":"IF(C51=0,0,C55/C51)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K51=0,0,K55/K51)","v":0},{"$f":"IF(L51=0,0,L55/L51)","v":0},{"$f":"IF(M51=0,0,M55/M51)","v":0},{"$f":"IF(N51=0,0,N55/N51)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q50:Q63)=0,\"\",SUM(Q50:Q63))","v":""}]
[null,"цена клиента",{"$f":"IF(C53=0,0,C55/C53)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K53=0,0,K55/K53)","v":0},{"$f":"IF(L53=0,0,L55/L53)","v":0},{"$f":"IF(M53=0,0,M55/M53)","v":0},{"$f":"IF(N53=0,0,N55/N53)","v":0}]
[null,"$ в кассе",{"$f":"C54-C55","v":0},{"$f":"D54-D55","v":0},0,0,0,0,0,null,{"$f":"K54-K55","v":0},{"$f":"L54-L55","v":0},{"$f":"M54-M55","v":0},{"$f":"N54-N55","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C58:N58)-SUM(Q50:Q63))=0,\"\",SUM(C58:N58)-SUM(Q50:Q63))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C55=0,\"нет\",C54/C55)","v":"нет"},{"$f":"IF(D55=0,\"нет\",D54/D55)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K55=0,\"нет\",K54/K55)","v":"нет"},{"$f":"IF(L55=0,\"нет\",L54/L55)","v":"нет"},{"$f":"IF(M55=0,\"нет\",M54/M55)","v":"нет"},{"$f":"IF(N55=0,\"нет\",N54/N55)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C53:I53)=0,\"\",SUM(C54:I54)/SUM(C53:I53))","v":""},{"$f":"IF(SUM(K53:N53)=0,\"\",SUM(K54:N54)/SUM(K53:N53))","v":""},null,{"$f":"IF(SUM(C53:N53)=0,\"\",SUM(C54:N54)/SUM(C53:N53))","v":""}]
[null,"показы - заходы",{"$f":"IF(C50=0,0,C51/C50)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K50=0,0,K51/K50)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C51=0,0,C52/C51)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K51=0,0,K52/K51)","v":0},{"$f":"IF(L51=0,0,L52/L51)","v":0},0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C51:I51)=0,0,(SUM(C52:I52)/SUM(C51:I51)))","v":0},{"$f":"IF(SUM(K51:N51)=0,0,(SUM(K52:N52)/SUM(K51:N51)))","v":0},null,{"$f":"IF(SUM(C51:N51)=0,0,(SUM(C52:N52)/SUM(C51:N51)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C52=0,0,C53/C52)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K52=0,0,K53/K52)","v":0},{"$f":"IF(L52=0,0,L53/L52)","v":0},0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C52:I52)=0,0,(SUM(C53:I53)/SUM(C52:I52)))","v":0},{"$f":"IF(SUM(K52:N52)=0,0,(SUM(K53:N53)/SUM(K52:N52)))","v":0},null,{"$f":"IF(SUM(C52:N52)=0,0,(SUM(C53:N53)/SUM(C52:N52)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C51=0,0,C53/C51)","v":0},{"$f":"IF(D51=0,0,D53/D51)","v":0},0,0,0,0,0,null,{"$f":"IF(K51=0,0,K53/K51)","v":0},{"$f":"IF(L51=0,0,L53/L51)","v":0},{"$f":"IF(M51=0,0,M53/M51)","v":0},{"$f":"IF(N51=0,0,N53/N51)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C51:I51)=0,0,SUM(C53:I53)/SUM(C51:I51))","v":0},{"$f":"IF(SUM(K51:N51)=0,0,SUM(K53:N53)/SUM(K51:N51))","v":0},null,{"$f":"IF(SUM(C51:N51)=0,0,SUM(C53:N53)/SUM(C51:N51))","v":0}]
[null,null,{"$f":"C49","v":"прямые заходы"},{"$f":"D49","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C51+C36+C21+C6","v":0},0,0,0,0,0,0,null,{"$f":"K51+K36+K21+K6","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C52+C37+C22+C7","v":0},0,0,0,0,0,0,null,{"$f":"K52+K37+K22+K7","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C65:I65)","v":0},{"$f":"SUM(K65:N65)","v":0},null,{"$f":"SUM(C65:N65)","v":0}]
[null,"Всего продаж",{"$f":"C53+C38+C23+C8","v":0},0,0,0,0,0,{"$f":"I53+I38+I23+I8","v":0},null,{"$f":"K53+K38+K23+K8","v":0},{"$f":"L53+L38+L23+L8","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C66:I66)","v":0},{"$f":"SUM(K66:N66)","v":0},null,{"$f":"SUM(C66:N66)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C58+C43+C28+C13","v":0},0,0,0,0,0,0,null,{"$f":"K58+K43+K28+K13","v":0},{"$f":"L58+L43+L28+L13","v":0},{"$f":"M58+M43+M28+M13","v":0},{"$f":"N58+N43+N28+N13","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C67:I67)","v":0},{"$f":"SUM(K67:N67)","v":0},null,{"$f":"SUM(C67:N67)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C10,C25,C40,C55)","v":0},{"$f":"SUM(D10,D25,D40,D55)","v":0},0,0,0,0,0,null,{"$f":"SUM(K10,K25,K40,K55)","v":0},{"$f":"SUM(L10,L25,L40,L55)","v":0},{"$f":"SUM(M10,M25,M40,M55)","v":0},{"$f":"SUM(N10,N25,N40,N55)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T13,T28,T43,T58)","v":0}]
[null,"Макс цена клика",{"$f":"Z12*C72","v":0},{"$f":"Z12*D72","v":0},{"$f":"Z12*E72","v":0},{"$f":"Z12*F72","v":0},{"$f":"Z12*G72","v":0},{"$f":"Z12*H72","v":0},{"$f":"Z12*I72","v":0},null,{"$f":"Z12*K72","v":0},{"$f":"Z12*L72","v":0},{"$f":"Z12*M72","v":0},{"$f":"Z12*N72","v":0},null,{"$f":"SUM(C69:N69)","v":0},{"$f":"IF(P70=0,0,P70/(P70+P72))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C10,C25,C40,C55)=0,0,SUM(C13,C28,C43,C58)/SUM(C10,C25,C40,C55))","v":0},{"$f":"IF(SUM(D10,D25,D40,D55)=0,0,SUM(D13,D28,D43,D58)/SUM(D10,D25,D40,D55))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K10,K25,K40,K55)=0,0,SUM(K13,K28,K43,K58)/SUM(K10,K25,K40,K55))","v":0},{"$f":"IF(SUM(L10,L25,L40,L55)=0,0,SUM(L13,L28,L43,L58)/SUM(L10,L25,L40,L55))","v":0},{"$f":"IF(SUM(M10,M25,M40,M55)=0,0,SUM(M13,M28,M43,M58)/SUM(M10,M25,M40,M55))","v":0},{"$f":"IF(SUM(N10,N25,N40,N55)=0,0,SUM(N13,N28,N43,N58)/SUM(N10,N25,N40,N55))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A7,A22,A37,A52)","v":31},"Заходы-продажи общ",{"$f":"IF(C65=0,\"0\",C67/C65)","v":"0"},{"$f":"IF(D65=0,\"0\",D67/D65)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K65=0,\"0\",K67/K65)","v":"0"},{"$f":"IF(L65=0,\"0\",L67/L65)","v":"0"},{"$f":"IF(M65=0,\"0\",M67/M65)","v":"0"},{"$f":"IF(N65=0,\"0\",N67/N65)","v":"0"},null,{"$f":"SUM(Q5:Q18)+SUM(Q20:Q33)+SUM(Q35:Q48)+SUM(Q50:Q63)","v":0},{"$f":"IF(P72=0,0,P72/(P72+P70))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Февраль",{"$f":"W157","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C94:I94)=0,\"\",SUM(C94:I94)/A95)","v":""},{"$f":"IF(SUM(K94:N94)=0,\"\",SUM(K94:N94)/A95)","v":""},null,{"$f":"IF(SUM(C94:N94)=0,\"\",SUM(C94:N94)/A95)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C95:I95)/A95","v":0},{"$f":"SUM(K95:N95)/A95","v":0},null,{"$f":"SUM(C95:N95)/A95","v":0},null,"$ в кассе",{"$f":"W157","v":0},{"$f":"IF(SUM(W96,W111,W126,W141)=0,0,AVERAGE(W96,W111,W126,W141)*AVERAGE(W117,W102,W132,W147)*A160-AC110)","v":0},{"$f":"AJ97+AL97+AN97+AP97","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C96:I96)=0,\"\",SUM(C96:I96)/A95)","v":""},{"$f":"IF(SUM(K96:N96)=0,\"\",SUM(K96:N96)/A95)","v":""},null,{"$f":"IF(SUM(C96:N96)=0,\"\",SUM(C96:N96)/A95)","v":""},null,"Продаж за месяц",{"$f":"W156","v":0},{"$f":"Z97*A160","v":0},{"$f":"AI97*AJ96+AK97*AL96+AM97*AN96+AO97*AP96","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC95=\"\",\"введите цель\",(AC95+AC110)/AVERAGE(W102,W117,W132,W147))","v":"введите цель"},null,null,null,null,{"$f":"S96","v":"среднее продаж/день"},{"$f":"W96","v":""},{"$f":"A95","v":7},{"$f":"W111","v":""},{"$f":"A110","v":7},{"$f":"W126","v":""},{"$f":"A125","v":7},{"$f":"W141","v":""},{"$f":"A140","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C97:I97)","v":0},{"$f":"SUM(K97:N97)","v":0},null,{"$f":"SUM(C97:N97)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W96,W111,W126,W141)=0,0,AVERAGE(W96,W111,W126,W141))","v":0},"-",null,{"$f":"IF(AC96=\"введите цель\",\"введите цель\",AC96/A160)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI96<>\"\",AI96,AO9+AO9*((AO9-AM9)/AM9)),2)>=0,ROUND(IF(AI96<>\"\",AI96,AO9+AO9*((AO9-AM9)/AM9)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI97*AJ96*AI103-AI99","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK96<>\"\",AK96,AI97+AI97*((AI97-AO9)/AO9)),2)>=0,ROUND(IF(AK96<>\"\",AK96,AI97+AI97*((AI97-AO9)/AO9)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK97*AL96*AK103-AK99","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM96<>\"\",AM96,AK97+AK97*((AK97-AI97)/AI97)),2)>=0,ROUND(IF(AM96<>\"\",AM96,AK97+AK97*((AK97-AI97)/AI97)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM97*AN96*AM103-AM99","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO96<>\"\",AO96,AM97+AM97*((AM97-AK97)/AK97)),2)>=0,ROUND(IF(AO96<>\"\",AO96,AM97+AM97*((AM97-AK97)/AK97)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO97*AP96*AO103-AO99","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C98:I98)=0,\"\",SUM(C98:I98))","v":""},{"$f":"IF(SUM(K98:N98)=0,\"\",SUM(K98:N98))","v":""},null,{"$f":"IF(SUM(C98:N98)=0,\"\",SUM(C98:N98))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W94,W109,W124,W139)=0,0,AVERAGE(W94,W109,W124,W139))","v":0},"-",null,{"$f":"IF(AC95=\"\",\"введите цель\",((AC95+AC110)/((Z97*Z100*A160)/(Z98*A160)))/A160)","v":"введите цель"},null,null,null,null,{"$f":"S98","v":"затр. на рекламу/неделя"},{"$f":"W98","v":""},null,{"$f":"W113","v":""},null,{"$f":"W128","v":""},null,{"$f":"W143","v":""}]
[null,"цена перехода",{"$f":"IF(C94=0,0,C98/C94)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K94=0,0,K98/K94)","v":0},{"$f":"IF(L94=0,0,L98/L94)","v":0},{"$f":"IF(M94=0,0,M98/M94)","v":0},{"$f":"IF(N94=0,0,N98/N94)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q93:Q106)=0,\"\",SUM(Q93:Q106))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI98<>\"\",AI98,AO11+AO11*((AO11-AM11)/AM11))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK98<>\"\",AK98,AI99+AI99*((AI99-AO11)/AO11))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM98<>\"\",AM98,AK99+AK99*((AK99-AI99)/AI99))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO98<>\"\",AO98,AM99+AM99*((AM99-AK99)/AK99))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C96=0,0,C98/C96)","v":0},{"$f":"IF(D96=0,0,D98/D96)","v":0},{"$f":"IF(E96=0,0,E98/E96)","v":0},0,0,0,0,null,{"$f":"IF(K96=0,0,K98/K96)","v":0},{"$f":"IF(L96=0,0,L98/L96)","v":0},{"$f":"IF(M96=0,0,M98/M96)","v":0},{"$f":"IF(N96=0,0,N98/N96)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W102,W117,W132,W147)=0,0,AVERAGE(W102,W117,W132,W147))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C97-C98","v":0},{"$f":"D97-D98","v":0},0,0,0,0,0,null,{"$f":"K97-K98","v":0},{"$f":"L97-L98","v":0},{"$f":"M97-M98","v":0},{"$f":"N97-N98","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C101:N101)-SUM(Q93:Q106))=0,\"\",SUM(C101:N101)-SUM(Q93:Q106))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA95","v":0},null,{"$f":"IF(AC100=\"\",\"введите цель\",Z97*A160*AC100-AC110)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C98=0,\"нет\",C97/C98)","v":"нет"},{"$f":"IF(D98=0,\"нет\",D97/D98)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K98=0,\"нет\",K97/K98)","v":"нет"},{"$f":"IF(L98=0,\"нет\",L97/L98)","v":"нет"},{"$f":"IF(M98=0,\"нет\",M97/M98)","v":"нет"},{"$f":"IF(N98=0,\"нет\",N97/N98)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C96:I96)=0,\"\",SUM(C97:I97)/SUM(C96:I96))","v":""},{"$f":"IF(SUM(K96:N96)=0,\"\",SUM(K97:N97)/SUM(K96:N96))","v":""},null,{"$f":"IF(SUM(C96:N96)=0,\"\",SUM(C97:N97)/SUM(C96:N96))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S102","v":"Средний Чек"},{"$f":"W102","v":""},null,{"$f":"W117","v":""},null,{"$f":"W132","v":""},null,{"$f":"W147","v":""}]
[null,"показы - заходы",{"$f":"IF(C93=0,0,C94/C93)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K93=0,0,K94/K93)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z98","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI102<>\"\",AI102,AO15+AO15*((AO15-AM15)/AM15))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK102<>\"\",AK102,AI103+AI103*((AI103-AO15)/AO15))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM102<>\"\",AM102,AK103+AK103*((AK103-AI103)/AI103))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO102<>\"\",AO102,AM103+AM103*((AM103-AK103)/AK103))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C94=0,0,C95/C94)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K94=0,0,K95/K94)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C94:I94)=0,0,(SUM(C95:I95)/SUM(C94:I94)))","v":0},{"$f":"IF(SUM(K94:N94)=0,0,(SUM(K95:N95)/SUM(K94:N94)))","v":0},null,{"$f":"IF(SUM(C94:N94)=0,0,(SUM(C95:N95)/SUM(C94:N94)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA95","v":0},null,{"$f":"IF(AC103=\"\",\"введите цель\",((Z97*Z100*A160)/(Z98*A160))*AC103*A160-AC110)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C95=0,0,C96/C95)","v":0},0,0,0,0,{"$f":"IF(H95=0,0,H96/H95)","v":0},{"$f":"IF(I95=0,0,I96/I95)","v":0},null,{"$f":"IF(K95=0,0,K96/K95)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C95:I95)=0,0,(SUM(C96:I96)/SUM(C95:I95)))","v":0},{"$f":"IF(SUM(K95:N95)=0,0,(SUM(K96:N96)/SUM(K95:N95)))","v":0},null,{"$f":"IF(SUM(C95:N95)=0,0,(SUM(C96:N96)/SUM(C95:N95)))","v":0},null,"продаж в день",{"$f":"Z97","v":0},"-",null,{"$f":"IF(AC103=\"\",\"введите цель\",W156/W154*AC103)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C94=0,0,C96/C94)","v":0},{"$f":"IF(D94=0,0,D96/D94)","v":0},0,0,0,0,0,null,{"$f":"IF(K94=0,0,K96/K94)","v":0},{"$f":"IF(L94=0,0,L96/L94)","v":0},{"$f":"IF(M94=0,0,M96/M94)","v":0},{"$f":"IF(N94=0,0,N96/N94)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C94:I94)=0,0,SUM(C96:I96)/SUM(C94:I94))","v":0},{"$f":"IF(SUM(K94:N94)=0,0,SUM(K96:N96)/SUM(K94:N94))","v":0},null,{"$f":"IF(SUM(C94:N94)=0,0,SUM(C96:N96)/SUM(C94:N94))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z100","v":0}]
["2 неделя",null,{"$f":"C92","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K92","v":"Повторные"},{"$f":"L92","v":"авито"},{"$f":"M92","v":"вконтакт"},{"$f":"N92","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z97=0,0,Z97/Z98)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z97","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C109:I109)=0,\"\",SUM(C109:I109)/A110)","v":""},{"$f":"IF(SUM(K109:N109)=0,\"\",SUM(K109:N109)/A110)","v":""},null,{"$f":"IF(SUM(C109:N109)=0,\"\",SUM(C109:N109)/A110)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z98","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C110:I110)/A110","v":0},{"$f":"SUM(K110:N110)/A110","v":0},null,{"$f":"SUM(C110:N110)/A110","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W98,W113,W128,W143)=0,0,AVERAGE(W98,W113,W128,W143)*4+SUM(T99,T114,T129,T144))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C111:I111)=0,\"\",SUM(C111:I111)/A110)","v":""},{"$f":"IF(SUM(K111:N111)=0,\"\",SUM(K111:N111)/A110)","v":""},null,{"$f":"IF(SUM(C111:N111)=0,\"\",SUM(C111:N111)/A110)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C112:I112)","v":0},{"$f":"SUM(K112:N112)","v":0},null,{"$f":"SUM(C112:N112)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C113:I113)=0,\"\",SUM(C113:I113))","v":""},{"$f":"IF(SUM(K113:N113)=0,\"\",SUM(K113:N113))","v":""},null,{"$f":"IF(SUM(C113:N113)=0,\"\",SUM(C113:N113))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C109=0,0,C113/C109)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K109=0,0,K113/K109)","v":0},{"$f":"IF(L109=0,0,L113/L109)","v":0},{"$f":"IF(M109=0,0,M113/M109)","v":0},{"$f":"IF(N109=0,0,N113/N109)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q108:Q121)=0,\"\",SUM(Q108:Q121))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C111=0,0,C113/C111)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K111=0,0,K113/K111)","v":0},{"$f":"IF(L111=0,0,L113/L111)","v":0},{"$f":"IF(M111=0,0,M113/M111)","v":0},{"$f":"IF(N111=0,0,N113/N111)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C112-C113","v":0},{"$f":"D112-D113","v":0},0,0,0,0,0,null,{"$f":"K112-K113","v":0},{"$f":"L112-L113","v":0},{"$f":"M112-M113","v":0},{"$f":"N112-N113","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C116:N116)-SUM(Q108:Q121))=0,\"\",SUM(C116:N116)-SUM(Q108:Q121))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C113=0,\"нет\",C112/C113)","v":"нет"},{"$f":"IF(D113=0,\"нет\",D112/D113)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K113=0,\"нет\",K112/K113)","v":"нет"},{"$f":"IF(L113=0,\"нет\",L112/L113)","v":"нет"},{"$f":"IF(M113=0,\"нет\",M112/M113)","v":"нет"},{"$f":"IF(N113=0,\"нет\",N112/N113)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C111:I111)=0,\"\",SUM(C112:I112)/SUM(C111:I111))","v":""},{"$f":"IF(SUM(K111:N111)=0,\"\",SUM(K112:N112)/SUM(K111:N111))","v":""},null,{"$f":"IF(SUM(C111:N111)=0,\"\",SUM(C112:N112)/SUM(C111:N111))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC113*AC114*AC115*30-AC116","v":0}]
[null,"показы - заходы",{"$f":"IF(C108=0,0,C109/C108)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K108=0,0,K109/K108)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C109=0,0,C110/C109)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K109=0,0,K110/K109)","v":0},{"$f":"IF(L109=0,0,L110/L109)","v":0},{"$f":"IF(M109=0,0,M110/M109)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C109:I109)=0,0,(SUM(C110:I110)/SUM(C109:I109)))","v":0},{"$f":"IF(SUM(K109:N109)=0,0,(SUM(K110:N110)/SUM(K109:N109)))","v":0},null,{"$f":"IF(SUM(C109:N109)=0,0,(SUM(C110:N110)/SUM(C109:N109)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C110=0,0,C111/C110)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K110=0,0,K111/K110)","v":0},{"$f":"IF(L110=0,0,L111/L110)","v":0},{"$f":"IF(M110=0,0,M111/M110)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C110:I110)=0,0,(SUM(C111:I111)/SUM(C110:I110)))","v":0},{"$f":"IF(SUM(K110:N110)=0,0,(SUM(K111:N111)/SUM(K110:N110)))","v":0},null,{"$f":"IF(SUM(C110:N110)=0,0,(SUM(C111:N111)/SUM(C110:N110)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C109=0,0,C111/C109)","v":0},{"$f":"IF(D109=0,0,D111/D109)","v":0},0,0,0,0,0,null,{"$f":"IF(K109=0,0,K111/K109)","v":0},{"$f":"IF(L109=0,0,L111/L109)","v":0},{"$f":"IF(M109=0,0,M111/M109)","v":0},{"$f":"IF(N109=0,0,N111/N109)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C109:I109)=0,0,SUM(C111:I111)/SUM(C109:I109))","v":0},{"$f":"IF(SUM(K109:N109)=0,0,SUM(K111:N111)/SUM(K109:N109))","v":0},null,{"$f":"IF(SUM(C109:N109)=0,0,SUM(C111:N111)/SUM(C109:N109))","v":0}]
["3 неделя",null,{"$f":"C107","v":"прямые заходы"},{"$f":"D107","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K107","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W154","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C124:I124)=0,\"\",SUM(C124:I124)/A125)","v":""},{"$f":"IF(SUM(K124:N124)=0,\"\",SUM(K124:N124)/A125)","v":""},null,{"$f":"IF(SUM(C124:N124)=0,\"\",SUM(C124:N124)/A125)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C125:I125)/A125","v":0},{"$f":"SUM(K125:N125)/A125","v":0},null,{"$f":"SUM(C125:N125)/A125","v":0},null,null,null,"откликов",null,{"$f":"IF(AA123=0,0,AA126/AA123)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C126:I126)=0,\"\",SUM(C126:I126)/A125)","v":""},{"$f":"IF(SUM(K126:N126)=0,\"\",SUM(K126:N126)/A125)","v":""},null,{"$f":"IF(SUM(C126:N126)=0,\"\",SUM(C126:N126)/A125)","v":""},null," Заходы-продажи",null,{"$f":"W155","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C127:I127)","v":0},{"$f":"SUM(K127:N127)","v":0},null,{"$f":"SUM(C127:N127)","v":0},null,{"$f":"IF(W154=0,0,W156/W154)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C128:I128)=0,\"\",SUM(C128:I128))","v":""},{"$f":"IF(SUM(K128:N128)=0,\"\",SUM(K128:N128))","v":""},null,{"$f":"IF(SUM(C128:N128)=0,\"\",SUM(C128:N128))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA126=0,0,AA129/AA126)","v":0}]
[null,"цена перехода",{"$f":"IF(C124=0,0,C128/C124)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K124=0,0,K128/K124)","v":0},{"$f":"IF(L124=0,0,L128/L124)","v":0},{"$f":"IF(M124=0,0,M128/M124)","v":0},{"$f":"IF(N124=0,0,N128/N124)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q123:Q136)=0,\"\",SUM(Q123:Q136))","v":""},null,null,null,null,null,null,{"$f":"W156","v":0}]
[null,"цена клиента",{"$f":"IF(C126=0,0,C128/C126)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K126=0,0,K128/K126)","v":0},{"$f":"IF(L126=0,0,L128/L126)","v":0},{"$f":"IF(M126=0,0,M128/M126)","v":0},{"$f":"IF(N126=0,0,N128/N126)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C127-C128","v":0},{"$f":"D127-D128","v":0},0,0,0,0,0,null,{"$f":"K127-K128","v":0},{"$f":"L127-L128","v":0},{"$f":"M127-M128","v":0},{"$f":"N127-N128","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C131:N131)-SUM(Q123:Q136))=0,\"\",SUM(C131:N131)-SUM(Q123:Q136))","v":""},null,null,null,null,null,null,{"$f":"SUM(K96,K111,K126,K141)","v":0},{"$f":"IF(AA129=0,0,AA131/AA129)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C128=0,\"нет\",C127/C128)","v":"нет"},{"$f":"IF(D128=0,\"нет\",D127/D128)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K128=0,\"нет\",K127/K128)","v":"нет"},{"$f":"IF(L128=0,\"нет\",L127/L128)","v":"нет"},{"$f":"IF(M128=0,\"нет\",M127/M128)","v":"нет"},{"$f":"IF(N128=0,\"нет\",N127/N128)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C126:I126)=0,\"\",SUM(C127:I127)/SUM(C126:I126))","v":""},{"$f":"IF(SUM(K126:N126)=0,\"\",SUM(K127:N127)/SUM(K126:N126))","v":""},null,{"$f":"IF(SUM(C126:N126)=0,\"\",SUM(C127:N127)/SUM(C126:N126))","v":""}]
[null,"показы - заходы",{"$f":"IF(C123=0,0,C124/C123)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K123=0,0,K124/K123)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C124=0,0,C125/C124)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K124=0,0,K125/K124)","v":0},{"$f":"IF(L124=0,0,L125/L124)","v":0},{"$f":"IF(M124=0,0,M125/M124)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C124:I124)=0,0,(SUM(C125:I125)/SUM(C124:I124)))","v":0},{"$f":"IF(SUM(K124:N124)=0,0,(SUM(K125:N125)/SUM(K124:N124)))","v":0},null,{"$f":"IF(SUM(C124:N124)=0,0,(SUM(C125:N125)/SUM(C124:N124)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C125=0,0,C126/C125)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K125=0,0,K126/K125)","v":0},{"$f":"IF(L125=0,0,L126/L125)","v":0},{"$f":"IF(M125=0,0,M126/M125)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C125:I125)=0,0,(SUM(C126:I126)/SUM(C125:I125)))","v":0},{"$f":"IF(SUM(K125:N125)=0,0,(SUM(K126:N126)/SUM(K125:N125)))","v":0},null,{"$f":"IF(SUM(C125:N125)=0,0,(SUM(C126:N126)/SUM(C125:N125)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C124=0,0,C126/C124)","v":0},{"$f":"IF(D124=0,0,D126/D124)","v":0},0,0,0,0,0,null,{"$f":"IF(K124=0,0,K126/K124)","v":0},{"$f":"IF(L124=0,0,L126/L124)","v":0},{"$f":"IF(M124=0,0,M126/M124)","v":0},{"$f":"IF(N124=0,0,N126/N124)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C124:I124)=0,0,SUM(C126:I126)/SUM(C124:I124))","v":0},{"$f":"IF(SUM(K124:N124)=0,0,SUM(K126:N126)/SUM(K124:N124))","v":0},null,{"$f":"IF(SUM(C124:N124)=0,0,SUM(C126:N126)/SUM(C124:N124))","v":0}]
["4 неделя",null,{"$f":"C122","v":"прямые заходы"},{"$f":"D122","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K122","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C139:I139)=0,\"\",SUM(C139:I139)/A140)","v":""},{"$f":"IF(SUM(K139:N139)=0,\"\",SUM(K139:N139)/A140)","v":""},null,{"$f":"IF(SUM(C139:N139)=0,\"\",SUM(C139:N139)/A140)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C140:I140)/A140","v":0},{"$f":"SUM(K140:N140)/A140","v":0},null,{"$f":"SUM(C140:N140)/A140","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C141:I141)=0,\"\",SUM(C141:I141)/A140)","v":""},{"$f":"IF(SUM(K141:N141)=0,\"\",SUM(K141:N141)/A140)","v":""},null,{"$f":"IF(SUM(C141:N141)=0,\"\",SUM(C141:N141)/A140)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C142:I142)","v":0},{"$f":"SUM(K142:N142)","v":0},null,{"$f":"SUM(C142:N142)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C143:I143)=0,\"\",SUM(C143:I143))","v":""},{"$f":"IF(SUM(K143:N143)=0,\"\",SUM(K143:N143))","v":""},null,{"$f":"IF(SUM(C143:N143)=0,\"\",SUM(C143:N143))","v":""}]
[null,"цена перехода",{"$f":"IF(C139=0,0,C143/C139)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K139=0,0,K143/K139)","v":0},{"$f":"IF(L139=0,0,L143/L139)","v":0},{"$f":"IF(M139=0,0,M143/M139)","v":0},{"$f":"IF(N139=0,0,N143/N139)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q138:Q151)=0,\"\",SUM(Q138:Q151))","v":""}]
[null,"цена клиента",{"$f":"IF(C141=0,0,C143/C141)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K141=0,0,K143/K141)","v":0},{"$f":"IF(L141=0,0,L143/L141)","v":0},{"$f":"IF(M141=0,0,M143/M141)","v":0},{"$f":"IF(N141=0,0,N143/N141)","v":0}]
[null,"Денег в кассе",{"$f":"C142-C143","v":0},{"$f":"D142-D143","v":0},0,0,0,0,0,null,{"$f":"K142-K143","v":0},{"$f":"L142-L143","v":0},{"$f":"M142-M143","v":0},{"$f":"N142-N143","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C146:N146)-SUM(Q138:Q151))=0,\"\",SUM(C146:N146)-SUM(Q138:Q151))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C143=0,\"нет\",C142/C143)","v":"нет"},{"$f":"IF(D143=0,\"нет\",D142/D143)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K143=0,\"нет\",K142/K143)","v":"нет"},{"$f":"IF(L143=0,\"нет\",L142/L143)","v":"нет"},{"$f":"IF(M143=0,\"нет\",M142/M143)","v":"нет"},{"$f":"IF(N143=0,\"нет\",N142/N143)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C141:I141)=0,\"\",SUM(C142:I142)/SUM(C141:I141))","v":""},{"$f":"IF(SUM(K141:N141)=0,\"\",SUM(K142:N142)/SUM(K141:N141))","v":""},null,{"$f":"IF(SUM(C141:N141)=0,\"\",SUM(C142:N142)/SUM(C141:N141))","v":""}]
[null,"показы - заходы",{"$f":"IF(C138=0,0,C139/C138)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K138=0,0,K139/K138)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C139=0,0,C140/C139)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K139=0,0,K140/K139)","v":0},{"$f":"IF(L139=0,0,L140/L139)","v":0},{"$f":"IF(M139=0,0,M140/M139)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C139:I139)=0,0,(SUM(C140:I140)/SUM(C139:I139)))","v":0},{"$f":"IF(SUM(K139:N139)=0,0,(SUM(K140:N140)/SUM(K139:N139)))","v":0},null,{"$f":"IF(SUM(C139:N139)=0,0,(SUM(C140:N140)/SUM(C139:N139)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C140=0,0,C141/C140)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K140=0,0,K141/K140)","v":0},{"$f":"IF(L140=0,0,L141/L140)","v":0},{"$f":"IF(M140=0,0,M141/M140)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C140:I140)=0,0,(SUM(C141:I141)/SUM(C140:I140)))","v":0},{"$f":"IF(SUM(K140:N140)=0,0,(SUM(K141:N141)/SUM(K140:N140)))","v":0},null,{"$f":"IF(SUM(C140:N140)=0,0,(SUM(C141:N141)/SUM(C140:N140)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C139=0,0,C141/C139)","v":0},{"$f":"IF(D139=0,0,D141/D139)","v":0},0,0,0,0,0,null,{"$f":"IF(K139=0,0,K141/K139)","v":0},{"$f":"IF(L139=0,0,L141/L139)","v":0},{"$f":"IF(M139=0,0,M141/M139)","v":0},{"$f":"IF(N139=0,0,N141/N139)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C139:I139)=0,0,SUM(C141:I141)/SUM(C139:I139))","v":0},{"$f":"IF(SUM(K139:N139)=0,0,SUM(K141:N141)/SUM(K139:N139))","v":0},null,{"$f":"IF(SUM(C139:N139)=0,0,SUM(C141:N141)/SUM(C139:N139))","v":0}]
[null,null,{"$f":"C137","v":"прямые заходы"},{"$f":"D137","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K137","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C139+C124+C109+C94","v":0},0,0,0,0,0,0,null,{"$f":"K139+K124+K109+K94","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C140+C125+C110+C95","v":0},0,0,0,0,0,0,null,{"$f":"K140+K125+K110+K95","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C153:I153)","v":0},{"$f":"SUM(K153:N153)","v":0},null,{"$f":"SUM(C153:N153)","v":0}]
[null,"Всего продаж",{"$f":"C141+C126+C111+C96","v":0},0,0,0,0,0,{"$f":"I141+I126+I111+I96","v":0},null,{"$f":"K141+K126+K111+K96","v":0},{"$f":"L141+L126+L111+L96","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C154:I154)","v":0},{"$f":"SUM(K154:N154)","v":0},null,{"$f":"SUM(C154:N154)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C146+C131+C116+C101","v":0},0,0,0,0,0,0,null,{"$f":"K146+K131+K116+K101","v":0},{"$f":"L146+L131+L116+L101","v":0},{"$f":"M146+M131+M116+M101","v":0},{"$f":"N146+N131+N116+N101","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C155:I155)","v":0},{"$f":"SUM(K155:N155)","v":0},null,{"$f":"SUM(C155:N155)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C98,C113,C128,C143)","v":0},{"$f":"SUM(D98,D113,D128,D143)","v":0},0,0,0,0,0,null,{"$f":"SUM(K98,K113,K128,K143)","v":0},{"$f":"SUM(L98,L113,L128,L143)","v":0},{"$f":"SUM(M98,M113,M128,M143)","v":0},{"$f":"SUM(N98,N113,N128,N143)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T101,T116,T131,T146)","v":0}]
[null,"Макс цена клика",{"$f":"Z100*C160","v":0},{"$f":"Z100*D160","v":0},{"$f":"Z100*E160","v":0},{"$f":"Z100*F160","v":0},{"$f":"Z100*G160","v":0},{"$f":"Z100*H160","v":0},{"$f":"Z100*I160","v":0},null,{"$f":"Z100*K160","v":0},{"$f":"Z100*L160","v":0},{"$f":"Z100*M160","v":0},{"$f":"Z100*N160","v":0},null,{"$f":"SUM(C157:N157)","v":0},{"$f":"IF(P158=0,0,P158/(P158+P160))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C98,C113,C128,C143)=0,0,SUM(C101,C116,C131,C146)/SUM(C98,C113,C128,C143))","v":0},{"$f":"IF(SUM(D98,D113,D128,D143)=0,0,SUM(D101,D116,D131,D146)/SUM(D98,D113,D128,D143))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K98,K113,K128,K143)=0,0,SUM(K101,K116,K131,K146)/SUM(K98,K113,K128,K143))","v":0},{"$f":"IF(SUM(L98,L113,L128,L143)=0,0,SUM(L101,L116,L131,L146)/SUM(L98,L113,L128,L143))","v":0},{"$f":"IF(SUM(M98,M113,M128,M143)=0,0,SUM(M101,M116,M131,M146)/SUM(M98,M113,M128,M143))","v":0},{"$f":"IF(SUM(N98,N113,N128,N143)=0,0,SUM(N101,N116,N131,N146)/SUM(N98,N113,N128,N143))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A95,A110,A125,A140)","v":31},"Заходы-продажи общ",{"$f":"IF(C153=0,\"0\",C155/C153)","v":"0"},{"$f":"IF(D153=0,\"0\",D155/D153)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K153=0,\"0\",K155/K153)","v":"0"},{"$f":"IF(L153=0,\"0\",L155/L153)","v":"0"},{"$f":"IF(M153=0,\"0\",M155/M153)","v":"0"},{"$f":"IF(N153=0,\"0\",N155/N153)","v":"0"},null,{"$f":"SUM(Q93:Q106)+SUM(Q108:Q121)+SUM(Q123:Q136)+SUM(Q138:Q151)","v":0},{"$f":"IF(P160=0,0,P160/(P160+P158))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Март",{"$f":"W244","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C181:I181)=0,\"\",SUM(C181:I181)/A182)","v":""},{"$f":"IF(SUM(K181:N181)=0,\"\",SUM(K181:N181)/A182)","v":""},null,{"$f":"IF(SUM(C181:N181)=0,\"\",SUM(C181:N181)/A182)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C182:I182)/A182","v":0},{"$f":"SUM(K182:N182)/A182","v":0},null,{"$f":"SUM(C182:N182)/A182","v":0},null,"$ в кассе",{"$f":"W244","v":0},{"$f":"IF(SUM(W183,W198,W213,W228)=0,0,AVERAGE(W183,W198,W213,W228)*AVERAGE(W204,W189,W219,W234)*A247-AC197)","v":0},{"$f":"AJ184+AL184+AN184+AP184","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C183:I183)=0,\"\",SUM(C183:I183)/A182)","v":""},{"$f":"IF(SUM(K183:N183)=0,\"\",SUM(K183:N183)/A182)","v":""},null,{"$f":"IF(SUM(C183:N183)=0,\"\",SUM(C183:N183)/A182)","v":""},null,"Продаж за месяц",{"$f":"W243","v":0},{"$f":"Z184*A247","v":0},{"$f":"AI184*AJ183+AK184*AL183+AM184*AN183+AO184*AP183","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC182=\"\",\"введите цель\",(AC182+AC197)/AVERAGE(W189,W204,W219,W234))","v":"введите цель"},null,null,null,null,{"$f":"S183","v":"среднее продаж/день"},{"$f":"W183","v":""},{"$f":"A182","v":7},{"$f":"W198","v":""},{"$f":"A197","v":7},{"$f":"W213","v":""},{"$f":"A212","v":7},{"$f":"W228","v":""},{"$f":"A227","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C184:I184)","v":0},{"$f":"SUM(K184:N184)","v":0},null,{"$f":"SUM(C184:N184)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W183,W198,W213,W228)=0,0,AVERAGE(W183,W198,W213,W228))","v":0},"-",null,{"$f":"IF(AC183=\"введите цель\",\"введите цель\",AC183/A247)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI183<>\"\",AI183,AO97+AO97*((AO97-AM97)/AM97)),2)>=0,ROUND(IF(AI183<>\"\",AI183,AO97+AO97*((AO97-AM97)/AM97)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI184*AJ183*AI190-AI186","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK183<>\"\",AK183,AI184+AI184*((AI184-AO97)/AO97)),2)>=0,ROUND(IF(AK183<>\"\",AK183,AI184+AI184*((AI184-AO97)/AO97)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK184*AL183*AK190-AK186","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM183<>\"\",AM183,AK184+AK184*((AK184-AI184)/AI184)),2)>=0,ROUND(IF(AM183<>\"\",AM183,AK184+AK184*((AK184-AI184)/AI184)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM184*AN183*AM190-AM186","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO183<>\"\",AO183,AM184+AM184*((AM184-AK184)/AK184)),2)>=0,ROUND(IF(AO183<>\"\",AO183,AM184+AM184*((AM184-AK184)/AK184)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO184*AP183*AO190-AO186","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C185:I185)=0,\"\",SUM(C185:I185))","v":""},{"$f":"IF(SUM(K185:N185)=0,\"\",SUM(K185:N185))","v":""},null,{"$f":"IF(SUM(C185:N185)=0,\"\",SUM(C185:N185))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W181,W196,W211,W226)=0,0,AVERAGE(W181,W196,W211,W226))","v":0},"-",null,{"$f":"IF(AC182=\"\",\"введите цель\",((AC182+AC197)/((Z184*Z187*A247)/(Z185*A247)))/A247)","v":"введите цель"},null,null,null,null,{"$f":"S185","v":"затр. на рекламу/неделя"},{"$f":"W185","v":""},null,{"$f":"W200","v":""},null,{"$f":"W215","v":""},null,{"$f":"W230","v":""}]
[null,"цена перехода",{"$f":"IF(C181=0,0,C185/C181)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K181=0,0,K185/K181)","v":0},{"$f":"IF(L181=0,0,L185/L181)","v":0},{"$f":"IF(M181=0,0,M185/M181)","v":0},{"$f":"IF(N181=0,0,N185/N181)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q180:Q193)=0,\"\",SUM(Q180:Q193))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI185<>\"\",AI185,AO99+AO99*((AO99-AM99)/AM99))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK185<>\"\",AK185,AI186+AI186*((AI186-AO99)/AO99))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM185<>\"\",AM185,AK186+AK186*((AK186-AI186)/AI186))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO185<>\"\",AO185,AM186+AM186*((AM186-AK186)/AK186))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C183=0,0,C185/C183)","v":0},{"$f":"IF(D183=0,0,D185/D183)","v":0},{"$f":"IF(E183=0,0,E185/E183)","v":0},0,0,0,0,null,{"$f":"IF(K183=0,0,K185/K183)","v":0},{"$f":"IF(L183=0,0,L185/L183)","v":0},{"$f":"IF(M183=0,0,M185/M183)","v":0},{"$f":"IF(N183=0,0,N185/N183)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W189,W204,W219,W234)=0,0,AVERAGE(W189,W204,W219,W234))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C184-C185","v":0},{"$f":"D184-D185","v":0},0,0,0,0,0,null,{"$f":"K184-K185","v":0},{"$f":"L184-L185","v":0},{"$f":"M184-M185","v":0},{"$f":"N184-N185","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C188:N188)-SUM(Q180:Q193))=0,\"\",SUM(C188:N188)-SUM(Q180:Q193))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA182","v":0},null,{"$f":"IF(AC187=\"\",\"введите цель\",Z184*A247*AC187-AC197)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C185=0,\"нет\",C184/C185)","v":"нет"},{"$f":"IF(D185=0,\"нет\",D184/D185)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K185=0,\"нет\",K184/K185)","v":"нет"},{"$f":"IF(L185=0,\"нет\",L184/L185)","v":"нет"},{"$f":"IF(M185=0,\"нет\",M184/M185)","v":"нет"},{"$f":"IF(N185=0,\"нет\",N184/N185)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C183:I183)=0,\"\",SUM(C184:I184)/SUM(C183:I183))","v":""},{"$f":"IF(SUM(K183:N183)=0,\"\",SUM(K184:N184)/SUM(K183:N183))","v":""},null,{"$f":"IF(SUM(C183:N183)=0,\"\",SUM(C184:N184)/SUM(C183:N183))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S189","v":"Средний Чек"},{"$f":"W189","v":""},null,{"$f":"W204","v":""},null,{"$f":"W219","v":""},null,{"$f":"W234","v":""}]
[null,"показы - заходы",{"$f":"IF(C180=0,0,C181/C180)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K180=0,0,K181/K180)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z185","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI189<>\"\",AI189,AO103+AO103*((AO103-AM103)/AM103))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK189<>\"\",AK189,AI190+AI190*((AI190-AO103)/AO103))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM189<>\"\",AM189,AK190+AK190*((AK190-AI190)/AI190))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO189<>\"\",AO189,AM190+AM190*((AM190-AK190)/AK190))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C181=0,0,C182/C181)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K181=0,0,K182/K181)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C181:I181)=0,0,(SUM(C182:I182)/SUM(C181:I181)))","v":0},{"$f":"IF(SUM(K181:N181)=0,0,(SUM(K182:N182)/SUM(K181:N181)))","v":0},null,{"$f":"IF(SUM(C181:N181)=0,0,(SUM(C182:N182)/SUM(C181:N181)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA182","v":0},null,{"$f":"IF(AC190=\"\",\"введите цель\",((Z184*Z187*A247)/(Z185*A247))*AC190*A247-AC197)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C182=0,0,C183/C182)","v":0},0,0,0,0,{"$f":"IF(H182=0,0,H183/H182)","v":0},{"$f":"IF(I182=0,0,I183/I182)","v":0},null,{"$f":"IF(K182=0,0,K183/K182)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C182:I182)=0,0,(SUM(C183:I183)/SUM(C182:I182)))","v":0},{"$f":"IF(SUM(K182:N182)=0,0,(SUM(K183:N183)/SUM(K182:N182)))","v":0},null,{"$f":"IF(SUM(C182:N182)=0,0,(SUM(C183:N183)/SUM(C182:N182)))","v":0},null,"продаж в день",{"$f":"Z184","v":0},"-",null,{"$f":"IF(AC190=\"\",\"введите цель\",W243/W241*AC190)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C181=0,0,C183/C181)","v":0},{"$f":"IF(D181=0,0,D183/D181)","v":0},0,0,0,0,0,null,{"$f":"IF(K181=0,0,K183/K181)","v":0},{"$f":"IF(L181=0,0,L183/L181)","v":0},{"$f":"IF(M181=0,0,M183/M181)","v":0},{"$f":"IF(N181=0,0,N183/N181)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C181:I181)=0,0,SUM(C183:I183)/SUM(C181:I181))","v":0},{"$f":"IF(SUM(K181:N181)=0,0,SUM(K183:N183)/SUM(K181:N181))","v":0},null,{"$f":"IF(SUM(C181:N181)=0,0,SUM(C183:N183)/SUM(C181:N181))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z187","v":0}]
["2 неделя",null,{"$f":"C179","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K179","v":"Повторные"},{"$f":"L179","v":"авито"},{"$f":"M179","v":"вконтакт"},{"$f":"N179","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z184=0,0,Z184/Z185)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z184","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C196:I196)=0,\"\",SUM(C196:I196)/A197)","v":""},{"$f":"IF(SUM(K196:N196)=0,\"\",SUM(K196:N196)/A197)","v":""},null,{"$f":"IF(SUM(C196:N196)=0,\"\",SUM(C196:N196)/A197)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z185","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C197:I197)/A197","v":0},{"$f":"SUM(K197:N197)/A197","v":0},null,{"$f":"SUM(C197:N197)/A197","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W185,W200,W215,W230)=0,0,AVERAGE(W185,W200,W215,W230)*4+SUM(T186,T201,T216,T231))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C198:I198)=0,\"\",SUM(C198:I198)/A197)","v":""},{"$f":"IF(SUM(K198:N198)=0,\"\",SUM(K198:N198)/A197)","v":""},null,{"$f":"IF(SUM(C198:N198)=0,\"\",SUM(C198:N198)/A197)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C199:I199)","v":0},{"$f":"SUM(K199:N199)","v":0},null,{"$f":"SUM(C199:N199)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C200:I200)=0,\"\",SUM(C200:I200))","v":""},{"$f":"IF(SUM(K200:N200)=0,\"\",SUM(K200:N200))","v":""},null,{"$f":"IF(SUM(C200:N200)=0,\"\",SUM(C200:N200))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C196=0,0,C200/C196)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K196=0,0,K200/K196)","v":0},{"$f":"IF(L196=0,0,L200/L196)","v":0},{"$f":"IF(M196=0,0,M200/M196)","v":0},{"$f":"IF(N196=0,0,N200/N196)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q195:Q208)=0,\"\",SUM(Q195:Q208))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C198=0,0,C200/C198)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K198=0,0,K200/K198)","v":0},{"$f":"IF(L198=0,0,L200/L198)","v":0},{"$f":"IF(M198=0,0,M200/M198)","v":0},{"$f":"IF(N198=0,0,N200/N198)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C199-C200","v":0},{"$f":"D199-D200","v":0},0,0,0,0,0,null,{"$f":"K199-K200","v":0},{"$f":"L199-L200","v":0},{"$f":"M199-M200","v":0},{"$f":"N199-N200","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C203:N203)-SUM(Q195:Q208))=0,\"\",SUM(C203:N203)-SUM(Q195:Q208))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C200=0,\"нет\",C199/C200)","v":"нет"},{"$f":"IF(D200=0,\"нет\",D199/D200)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K200=0,\"нет\",K199/K200)","v":"нет"},{"$f":"IF(L200=0,\"нет\",L199/L200)","v":"нет"},{"$f":"IF(M200=0,\"нет\",M199/M200)","v":"нет"},{"$f":"IF(N200=0,\"нет\",N199/N200)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C198:I198)=0,\"\",SUM(C199:I199)/SUM(C198:I198))","v":""},{"$f":"IF(SUM(K198:N198)=0,\"\",SUM(K199:N199)/SUM(K198:N198))","v":""},null,{"$f":"IF(SUM(C198:N198)=0,\"\",SUM(C199:N199)/SUM(C198:N198))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC200*AC201*AC202*30-AC203","v":0}]
[null,"показы - заходы",{"$f":"IF(C195=0,0,C196/C195)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K195=0,0,K196/K195)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C196=0,0,C197/C196)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K196=0,0,K197/K196)","v":0},{"$f":"IF(L196=0,0,L197/L196)","v":0},{"$f":"IF(M196=0,0,M197/M196)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C196:I196)=0,0,(SUM(C197:I197)/SUM(C196:I196)))","v":0},{"$f":"IF(SUM(K196:N196)=0,0,(SUM(K197:N197)/SUM(K196:N196)))","v":0},null,{"$f":"IF(SUM(C196:N196)=0,0,(SUM(C197:N197)/SUM(C196:N196)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C197=0,0,C198/C197)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K197=0,0,K198/K197)","v":0},{"$f":"IF(L197=0,0,L198/L197)","v":0},{"$f":"IF(M197=0,0,M198/M197)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C197:I197)=0,0,(SUM(C198:I198)/SUM(C197:I197)))","v":0},{"$f":"IF(SUM(K197:N197)=0,0,(SUM(K198:N198)/SUM(K197:N197)))","v":0},null,{"$f":"IF(SUM(C197:N197)=0,0,(SUM(C198:N198)/SUM(C197:N197)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C196=0,0,C198/C196)","v":0},{"$f":"IF(D196=0,0,D198/D196)","v":0},0,0,0,0,0,null,{"$f":"IF(K196=0,0,K198/K196)","v":0},{"$f":"IF(L196=0,0,L198/L196)","v":0},{"$f":"IF(M196=0,0,M198/M196)","v":0},{"$f":"IF(N196=0,0,N198/N196)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C196:I196)=0,0,SUM(C198:I198)/SUM(C196:I196))","v":0},{"$f":"IF(SUM(K196:N196)=0,0,SUM(K198:N198)/SUM(K196:N196))","v":0},null,{"$f":"IF(SUM(C196:N196)=0,0,SUM(C198:N198)/SUM(C196:N196))","v":0}]
["3 неделя",null,{"$f":"C194","v":"прямые заходы"},{"$f":"D194","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K194","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W241","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C211:I211)=0,\"\",SUM(C211:I211)/A212)","v":""},{"$f":"IF(SUM(K211:N211)=0,\"\",SUM(K211:N211)/A212)","v":""},null,{"$f":"IF(SUM(C211:N211)=0,\"\",SUM(C211:N211)/A212)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C212:I212)/A212","v":0},{"$f":"SUM(K212:N212)/A212","v":0},null,{"$f":"SUM(C212:N212)/A212","v":0},null,null,null,"откликов",null,{"$f":"IF(AA210=0,0,AA213/AA210)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C213:I213)=0,\"\",SUM(C213:I213)/A212)","v":""},{"$f":"IF(SUM(K213:N213)=0,\"\",SUM(K213:N213)/A212)","v":""},null,{"$f":"IF(SUM(C213:N213)=0,\"\",SUM(C213:N213)/A212)","v":""},null," Заходы-продажи",null,{"$f":"W242","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C214:I214)","v":0},{"$f":"SUM(K214:N214)","v":0},null,{"$f":"SUM(C214:N214)","v":0},null,{"$f":"IF(W241=0,0,W243/W241)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C215:I215)=0,\"\",SUM(C215:I215))","v":""},{"$f":"IF(SUM(K215:N215)=0,\"\",SUM(K215:N215))","v":""},null,{"$f":"IF(SUM(C215:N215)=0,\"\",SUM(C215:N215))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA213=0,0,AA216/AA213)","v":0}]
[null,"цена перехода",{"$f":"IF(C211=0,0,C215/C211)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K211=0,0,K215/K211)","v":0},{"$f":"IF(L211=0,0,L215/L211)","v":0},{"$f":"IF(M211=0,0,M215/M211)","v":0},{"$f":"IF(N211=0,0,N215/N211)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q210:Q223)=0,\"\",SUM(Q210:Q223))","v":""},null,null,null,null,null,null,{"$f":"W243","v":0}]
[null,"цена клиента",{"$f":"IF(C213=0,0,C215/C213)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K213=0,0,K215/K213)","v":0},{"$f":"IF(L213=0,0,L215/L213)","v":0},{"$f":"IF(M213=0,0,M215/M213)","v":0},{"$f":"IF(N213=0,0,N215/N213)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C214-C215","v":0},{"$f":"D214-D215","v":0},0,0,0,0,0,null,{"$f":"K214-K215","v":0},{"$f":"L214-L215","v":0},{"$f":"M214-M215","v":0},{"$f":"N214-N215","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C218:N218)-SUM(Q210:Q223))=0,\"\",SUM(C218:N218)-SUM(Q210:Q223))","v":""},null,null,null,null,null,null,{"$f":"SUM(K183,K198,K213,K228)","v":0},{"$f":"IF(AA216=0,0,AA218/AA216)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C215=0,\"нет\",C214/C215)","v":"нет"},{"$f":"IF(D215=0,\"нет\",D214/D215)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K215=0,\"нет\",K214/K215)","v":"нет"},{"$f":"IF(L215=0,\"нет\",L214/L215)","v":"нет"},{"$f":"IF(M215=0,\"нет\",M214/M215)","v":"нет"},{"$f":"IF(N215=0,\"нет\",N214/N215)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C213:I213)=0,\"\",SUM(C214:I214)/SUM(C213:I213))","v":""},{"$f":"IF(SUM(K213:N213)=0,\"\",SUM(K214:N214)/SUM(K213:N213))","v":""},null,{"$f":"IF(SUM(C213:N213)=0,\"\",SUM(C214:N214)/SUM(C213:N213))","v":""}]
[null,"показы - заходы",{"$f":"IF(C210=0,0,C211/C210)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K210=0,0,K211/K210)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C211=0,0,C212/C211)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K211=0,0,K212/K211)","v":0},{"$f":"IF(L211=0,0,L212/L211)","v":0},{"$f":"IF(M211=0,0,M212/M211)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C211:I211)=0,0,(SUM(C212:I212)/SUM(C211:I211)))","v":0},{"$f":"IF(SUM(K211:N211)=0,0,(SUM(K212:N212)/SUM(K211:N211)))","v":0},null,{"$f":"IF(SUM(C211:N211)=0,0,(SUM(C212:N212)/SUM(C211:N211)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C212=0,0,C213/C212)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K212=0,0,K213/K212)","v":0},{"$f":"IF(L212=0,0,L213/L212)","v":0},{"$f":"IF(M212=0,0,M213/M212)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C212:I212)=0,0,(SUM(C213:I213)/SUM(C212:I212)))","v":0},{"$f":"IF(SUM(K212:N212)=0,0,(SUM(K213:N213)/SUM(K212:N212)))","v":0},null,{"$f":"IF(SUM(C212:N212)=0,0,(SUM(C213:N213)/SUM(C212:N212)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C211=0,0,C213/C211)","v":0},{"$f":"IF(D211=0,0,D213/D211)","v":0},0,0,0,0,0,null,{"$f":"IF(K211=0,0,K213/K211)","v":0},{"$f":"IF(L211=0,0,L213/L211)","v":0},{"$f":"IF(M211=0,0,M213/M211)","v":0},{"$f":"IF(N211=0,0,N213/N211)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C211:I211)=0,0,SUM(C213:I213)/SUM(C211:I211))","v":0},{"$f":"IF(SUM(K211:N211)=0,0,SUM(K213:N213)/SUM(K211:N211))","v":0},null,{"$f":"IF(SUM(C211:N211)=0,0,SUM(C213:N213)/SUM(C211:N211))","v":0}]
["4 неделя",null,{"$f":"C209","v":"прямые заходы"},{"$f":"D209","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K209","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C226:I226)=0,\"\",SUM(C226:I226)/A227)","v":""},{"$f":"IF(SUM(K226:N226)=0,\"\",SUM(K226:N226)/A227)","v":""},null,{"$f":"IF(SUM(C226:N226)=0,\"\",SUM(C226:N226)/A227)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C227:I227)/A227","v":0},{"$f":"SUM(K227:N227)/A227","v":0},null,{"$f":"SUM(C227:N227)/A227","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C228:I228)=0,\"\",SUM(C228:I228)/A227)","v":""},{"$f":"IF(SUM(K228:N228)=0,\"\",SUM(K228:N228)/A227)","v":""},null,{"$f":"IF(SUM(C228:N228)=0,\"\",SUM(C228:N228)/A227)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C229:I229)","v":0},{"$f":"SUM(K229:N229)","v":0},null,{"$f":"SUM(C229:N229)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C230:I230)=0,\"\",SUM(C230:I230))","v":""},{"$f":"IF(SUM(K230:N230)=0,\"\",SUM(K230:N230))","v":""},null,{"$f":"IF(SUM(C230:N230)=0,\"\",SUM(C230:N230))","v":""}]
[null,"цена перехода",{"$f":"IF(C226=0,0,C230/C226)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K226=0,0,K230/K226)","v":0},{"$f":"IF(L226=0,0,L230/L226)","v":0},{"$f":"IF(M226=0,0,M230/M226)","v":0},{"$f":"IF(N226=0,0,N230/N226)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q225:Q238)=0,\"\",SUM(Q225:Q238))","v":""}]
[null,"цена клиента",{"$f":"IF(C228=0,0,C230/C228)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K228=0,0,K230/K228)","v":0},{"$f":"IF(L228=0,0,L230/L228)","v":0},{"$f":"IF(M228=0,0,M230/M228)","v":0},{"$f":"IF(N228=0,0,N230/N228)","v":0}]
[null,"Денег в кассе",{"$f":"C229-C230","v":0},{"$f":"D229-D230","v":0},0,0,0,0,0,null,{"$f":"K229-K230","v":0},{"$f":"L229-L230","v":0},{"$f":"M229-M230","v":0},{"$f":"N229-N230","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C233:N233)-SUM(Q225:Q238))=0,\"\",SUM(C233:N233)-SUM(Q225:Q238))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C230=0,\"нет\",C229/C230)","v":"нет"},{"$f":"IF(D230=0,\"нет\",D229/D230)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K230=0,\"нет\",K229/K230)","v":"нет"},{"$f":"IF(L230=0,\"нет\",L229/L230)","v":"нет"},{"$f":"IF(M230=0,\"нет\",M229/M230)","v":"нет"},{"$f":"IF(N230=0,\"нет\",N229/N230)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C228:I228)=0,\"\",SUM(C229:I229)/SUM(C228:I228))","v":""},{"$f":"IF(SUM(K228:N228)=0,\"\",SUM(K229:N229)/SUM(K228:N228))","v":""},null,{"$f":"IF(SUM(C228:N228)=0,\"\",SUM(C229:N229)/SUM(C228:N228))","v":""}]
[null,"показы - заходы",{"$f":"IF(C225=0,0,C226/C225)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K225=0,0,K226/K225)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C226=0,0,C227/C226)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K226=0,0,K227/K226)","v":0},{"$f":"IF(L226=0,0,L227/L226)","v":0},{"$f":"IF(M226=0,0,M227/M226)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C226:I226)=0,0,(SUM(C227:I227)/SUM(C226:I226)))","v":0},{"$f":"IF(SUM(K226:N226)=0,0,(SUM(K227:N227)/SUM(K226:N226)))","v":0},null,{"$f":"IF(SUM(C226:N226)=0,0,(SUM(C227:N227)/SUM(C226:N226)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C227=0,0,C228/C227)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K227=0,0,K228/K227)","v":0},{"$f":"IF(L227=0,0,L228/L227)","v":0},{"$f":"IF(M227=0,0,M228/M227)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C227:I227)=0,0,(SUM(C228:I228)/SUM(C227:I227)))","v":0},{"$f":"IF(SUM(K227:N227)=0,0,(SUM(K228:N228)/SUM(K227:N227)))","v":0},null,{"$f":"IF(SUM(C227:N227)=0,0,(SUM(C228:N228)/SUM(C227:N227)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C226=0,0,C228/C226)","v":0},{"$f":"IF(D226=0,0,D228/D226)","v":0},0,0,0,0,0,null,{"$f":"IF(K226=0,0,K228/K226)","v":0},{"$f":"IF(L226=0,0,L228/L226)","v":0},{"$f":"IF(M226=0,0,M228/M226)","v":0},{"$f":"IF(N226=0,0,N228/N226)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C226:I226)=0,0,SUM(C228:I228)/SUM(C226:I226))","v":0},{"$f":"IF(SUM(K226:N226)=0,0,SUM(K228:N228)/SUM(K226:N226))","v":0},null,{"$f":"IF(SUM(C226:N226)=0,0,SUM(C228:N228)/SUM(C226:N226))","v":0}]
[null,null,{"$f":"C224","v":"прямые заходы"},{"$f":"D224","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K224","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C226+C211+C196+C181","v":0},0,0,0,0,0,0,null,{"$f":"K226+K211+K196+K181","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C227+C212+C197+C182","v":0},0,0,0,0,0,0,null,{"$f":"K227+K212+K197+K182","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C240:I240)","v":0},{"$f":"SUM(K240:N240)","v":0},null,{"$f":"SUM(C240:N240)","v":0}]
[null,"Всего продаж",{"$f":"C228+C213+C198+C183","v":0},0,0,0,0,0,{"$f":"I228+I213+I198+I183","v":0},null,{"$f":"K228+K213+K198+K183","v":0},{"$f":"L228+L213+L198+L183","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C241:I241)","v":0},{"$f":"SUM(K241:N241)","v":0},null,{"$f":"SUM(C241:N241)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C233+C218+C203+C188","v":0},0,0,0,0,0,0,null,{"$f":"K233+K218+K203+K188","v":0},{"$f":"L233+L218+L203+L188","v":0},{"$f":"M233+M218+M203+M188","v":0},{"$f":"N233+N218+N203+N188","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C242:I242)","v":0},{"$f":"SUM(K242:N242)","v":0},null,{"$f":"SUM(C242:N242)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C185,C200,C215,C230)","v":0},{"$f":"SUM(D185,D200,D215,D230)","v":0},0,0,0,0,0,null,{"$f":"SUM(K185,K200,K215,K230)","v":0},{"$f":"SUM(L185,L200,L215,L230)","v":0},{"$f":"SUM(M185,M200,M215,M230)","v":0},{"$f":"SUM(N185,N200,N215,N230)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T188,T203,T218,T233)","v":0}]
[null,"Макс цена клика",{"$f":"Z187*C247","v":0},{"$f":"Z187*D247","v":0},{"$f":"Z187*E247","v":0},{"$f":"Z187*F247","v":0},{"$f":"Z187*G247","v":0},{"$f":"Z187*H247","v":0},{"$f":"Z187*I247","v":0},null,{"$f":"Z187*K247","v":0},{"$f":"Z187*L247","v":0},{"$f":"Z187*M247","v":0},{"$f":"Z187*N247","v":0},null,{"$f":"SUM(C244:N244)","v":0},{"$f":"IF(P245=0,0,P245/(P245+P247))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C185,C200,C215,C230)=0,0,SUM(C188,C203,C218,C233)/SUM(C185,C200,C215,C230))","v":0},{"$f":"IF(SUM(D185,D200,D215,D230)=0,0,SUM(D188,D203,D218,D233)/SUM(D185,D200,D215,D230))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K185,K200,K215,K230)=0,0,SUM(K188,K203,K218,K233)/SUM(K185,K200,K215,K230))","v":0},{"$f":"IF(SUM(L185,L200,L215,L230)=0,0,SUM(L188,L203,L218,L233)/SUM(L185,L200,L215,L230))","v":0},{"$f":"IF(SUM(M185,M200,M215,M230)=0,0,SUM(M188,M203,M218,M233)/SUM(M185,M200,M215,M230))","v":0},{"$f":"IF(SUM(N185,N200,N215,N230)=0,0,SUM(N188,N203,N218,N233)/SUM(N185,N200,N215,N230))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A182,A197,A212,A227)","v":31},"Заходы-продажи общ",{"$f":"IF(C240=0,\"0\",C242/C240)","v":"0"},{"$f":"IF(D240=0,\"0\",D242/D240)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K240=0,\"0\",K242/K240)","v":"0"},{"$f":"IF(L240=0,\"0\",L242/L240)","v":"0"},{"$f":"IF(M240=0,\"0\",M242/M240)","v":"0"},{"$f":"IF(N240=0,\"0\",N242/N240)","v":"0"},null,{"$f":"SUM(Q180:Q193)+SUM(Q195:Q208)+SUM(Q210:Q223)+SUM(Q225:Q238)","v":0},{"$f":"IF(P247=0,0,P247/(P247+P245))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Апрель",{"$f":"W331","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C268:I268)=0,\"\",SUM(C268:I268)/A269)","v":""},{"$f":"IF(SUM(K268:N268)=0,\"\",SUM(K268:N268)/A269)","v":""},null,{"$f":"IF(SUM(C268:N268)=0,\"\",SUM(C268:N268)/A269)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C269:I269)/A269","v":0},{"$f":"SUM(K269:N269)/A269","v":0},null,{"$f":"SUM(C269:N269)/A269","v":0},null,"$ в кассе",{"$f":"W331","v":0},{"$f":"IF(SUM(W270,W285,W300,W315)=0,0,AVERAGE(W270,W285,W300,W315)*AVERAGE(W291,W276,W306,W321)*A334-AC284)","v":0},{"$f":"AJ271+AL271+AN271+AP271","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C270:I270)=0,\"\",SUM(C270:I270)/A269)","v":""},{"$f":"IF(SUM(K270:N270)=0,\"\",SUM(K270:N270)/A269)","v":""},null,{"$f":"IF(SUM(C270:N270)=0,\"\",SUM(C270:N270)/A269)","v":""},null,"Продаж за месяц",{"$f":"W330","v":0},{"$f":"Z271*A334","v":0},{"$f":"AI271*AJ270+AK271*AL270+AM271*AN270+AO271*AP270","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC269=\"\",\"введите цель\",(AC269+AC284)/AVERAGE(W276,W291,W306,W321))","v":"введите цель"},null,null,null,null,{"$f":"S270","v":"среднее продаж/день"},{"$f":"W270","v":""},{"$f":"A269","v":7},{"$f":"W285","v":""},{"$f":"A284","v":7},{"$f":"W300","v":""},{"$f":"A299","v":10},{"$f":"W315","v":""},{"$f":"A314","v":7}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C271:I271)","v":0},{"$f":"SUM(K271:N271)","v":0},null,{"$f":"SUM(C271:N271)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W270,W285,W300,W315)=0,0,AVERAGE(W270,W285,W300,W315))","v":0},"-",null,{"$f":"IF(AC270=\"введите цель\",\"введите цель\",AC270/A334)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI270<>\"\",AI270,AO184+AO184*((AO184-AM184)/AM184)),2)>=0,ROUND(IF(AI270<>\"\",AI270,AO184+AO184*((AO184-AM184)/AM184)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI271*AJ270*AI277-AI273","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK270<>\"\",AK270,AI271+AI271*((AI271-AO184)/AO184)),2)>=0,ROUND(IF(AK270<>\"\",AK270,AI271+AI271*((AI271-AO184)/AO184)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK271*AL270*AK277-AK273","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM270<>\"\",AM270,AK271+AK271*((AK271-AI271)/AI271)),2)>=0,ROUND(IF(AM270<>\"\",AM270,AK271+AK271*((AK271-AI271)/AI271)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM271*AN270*AM277-AM273","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO270<>\"\",AO270,AM271+AM271*((AM271-AK271)/AK271)),2)>=0,ROUND(IF(AO270<>\"\",AO270,AM271+AM271*((AM271-AK271)/AK271)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO271*AP270*AO277-AO273","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C272:I272)=0,\"\",SUM(C272:I272))","v":""},{"$f":"IF(SUM(K272:N272)=0,\"\",SUM(K272:N272))","v":""},null,{"$f":"IF(SUM(C272:N272)=0,\"\",SUM(C272:N272))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W268,W283,W298,W313)=0,0,AVERAGE(W268,W283,W298,W313))","v":0},"-",null,{"$f":"IF(AC269=\"\",\"введите цель\",((AC269+AC284)/((Z271*Z274*A334)/(Z272*A334)))/A334)","v":"введите цель"},null,null,null,null,{"$f":"S272","v":"затр. на рекламу/неделя"},{"$f":"W272","v":""},null,{"$f":"W287","v":""},null,{"$f":"W302","v":""},null,{"$f":"W317","v":""}]
[null,"цена перехода",{"$f":"IF(C268=0,0,C272/C268)","v":0},0,{"$f":"IF(E268=0,0,E272/E268)","v":0},0,0,0,0,null,{"$f":"IF(K268=0,0,K272/K268)","v":0},{"$f":"IF(L268=0,0,L272/L268)","v":0},{"$f":"IF(M268=0,0,M272/M268)","v":0},{"$f":"IF(N268=0,0,N272/N268)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q267:Q280)=0,\"\",SUM(Q267:Q280))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI272<>\"\",AI272,AO186+AO186*((AO186-AM186)/AM186))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK272<>\"\",AK272,AI273+AI273*((AI273-AO186)/AO186))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM272<>\"\",AM272,AK273+AK273*((AK273-AI273)/AI273))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO272<>\"\",AO272,AM273+AM273*((AM273-AK273)/AK273))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C270=0,0,C272/C270)","v":0},{"$f":"IF(D270=0,0,D272/D270)","v":0},{"$f":"IF(E270=0,0,E272/E270)","v":0},{"$f":"IF(F270=0,0,F272/F270)","v":0},0,0,0,null,{"$f":"IF(K270=0,0,K272/K270)","v":0},{"$f":"IF(L270=0,0,L272/L270)","v":0},{"$f":"IF(M270=0,0,M272/M270)","v":0},{"$f":"IF(N270=0,0,N272/N270)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W276,W291,W306,W321)=0,0,AVERAGE(W276,W291,W306,W321))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C271-C272","v":0},{"$f":"D271-D272","v":0},{"$f":"E271-E272","v":0},0,0,0,0,null,{"$f":"K271-K272","v":0},{"$f":"L271-L272","v":0},{"$f":"M271-M272","v":0},{"$f":"N271-N272","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C275:N275)-SUM(Q267:Q280))=0,\"\",SUM(C275:N275)-SUM(Q267:Q280))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA269","v":0},null,{"$f":"IF(AC274=\"\",\"введите цель\",Z271*A334*AC274-AC284)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C272=0,\"нет\",C271/C272)","v":"нет"},{"$f":"IF(D272=0,\"нет\",D271/D272)","v":"нет"},{"$f":"IF(E272=0,\"нет\",E271/E272)","v":"нет"},"нет","нет","нет","нет",null,{"$f":"IF(K272=0,\"нет\",K271/K272)","v":"нет"},{"$f":"IF(L272=0,\"нет\",L271/L272)","v":"нет"},{"$f":"IF(M272=0,\"нет\",M271/M272)","v":"нет"},{"$f":"IF(N272=0,\"нет\",N271/N272)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C270:I270)=0,\"\",SUM(C271:I271)/SUM(C270:I270))","v":""},{"$f":"IF(SUM(K270:N270)=0,\"\",SUM(K271:N271)/SUM(K270:N270))","v":""},null,{"$f":"IF(SUM(C270:N270)=0,\"\",SUM(C271:N271)/SUM(C270:N270))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S276","v":"Средний Чек"},{"$f":"W276","v":""},null,{"$f":"W291","v":""},null,{"$f":"W306","v":""},null,{"$f":"W321","v":""}]
[null,"показы - заходы",{"$f":"IF(C267=0,0,C268/C267)","v":0},0,{"$f":"IF(E267=0,0,E268/E267)","v":0},0,0,0,0,null,{"$f":"IF(K267=0,0,K268/K267)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z272","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI276<>\"\",AI276,AO190+AO190*((AO190-AM190)/AM190))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK276<>\"\",AK276,AI277+AI277*((AI277-AO190)/AO190))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM276<>\"\",AM276,AK277+AK277*((AK277-AI277)/AI277))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO276<>\"\",AO276,AM277+AM277*((AM277-AK277)/AK277))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C268=0,0,C269/C268)","v":0},0,{"$f":"IF(E268=0,0,E269/E268)","v":0},0,0,0,0,null,{"$f":"IF(K268=0,0,K269/K268)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C268:I268)=0,0,(SUM(C269:I269)/SUM(C268:I268)))","v":0},{"$f":"IF(SUM(K268:N268)=0,0,(SUM(K269:N269)/SUM(K268:N268)))","v":0},null,{"$f":"IF(SUM(C268:N268)=0,0,(SUM(C269:N269)/SUM(C268:N268)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA269","v":0},null,{"$f":"IF(AC277=\"\",\"введите цель\",((Z271*Z274*A334)/(Z272*A334))*AC277*A334-AC284)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C269=0,0,C270/C269)","v":0},0,{"$f":"IF(E269=0,0,E270/E269)","v":0},0,0,{"$f":"IF(H269=0,0,H270/H269)","v":0},{"$f":"IF(I269=0,0,I270/I269)","v":0},null,{"$f":"IF(K269=0,0,K270/K269)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C269:I269)=0,0,(SUM(C270:I270)/SUM(C269:I269)))","v":0},{"$f":"IF(SUM(K269:N269)=0,0,(SUM(K270:N270)/SUM(K269:N269)))","v":0},null,{"$f":"IF(SUM(C269:N269)=0,0,(SUM(C270:N270)/SUM(C269:N269)))","v":0},null,"продаж в день",{"$f":"Z271","v":0},"-",null,{"$f":"IF(AC277=\"\",\"введите цель\",W330/W328*AC277)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C268=0,0,C270/C268)","v":0},{"$f":"IF(D268=0,0,D270/D268)","v":0},{"$f":"IF(E268=0,0,E270/E268)","v":0},0,0,0,0,null,{"$f":"IF(K268=0,0,K270/K268)","v":0},{"$f":"IF(L268=0,0,L270/L268)","v":0},{"$f":"IF(M268=0,0,M270/M268)","v":0},{"$f":"IF(N268=0,0,N270/N268)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C268:I268)=0,0,SUM(C270:I270)/SUM(C268:I268))","v":0},{"$f":"IF(SUM(K268:N268)=0,0,SUM(K270:N270)/SUM(K268:N268))","v":0},null,{"$f":"IF(SUM(C268:N268)=0,0,SUM(C270:N270)/SUM(C268:N268))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z274","v":0}]
["2 неделя",null,{"$f":"C266","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K266","v":"Повторные"},{"$f":"L266","v":"авито"},{"$f":"M266","v":"вконтакт"},{"$f":"N266","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z271=0,0,Z271/Z272)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z271","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C283:I283)=0,\"\",SUM(C283:I283)/A284)","v":""},{"$f":"IF(SUM(K283:N283)=0,\"\",SUM(K283:N283)/A284)","v":""},null,{"$f":"IF(SUM(C283:N283)=0,\"\",SUM(C283:N283)/A284)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z272","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C284:I284)/A284","v":0},{"$f":"SUM(K284:N284)/A284","v":0},null,{"$f":"SUM(C284:N284)/A284","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W272,W287,W302,W317)=0,0,AVERAGE(W272,W287,W302,W317)*4+SUM(T273,T288,T303,T318))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C285:I285)=0,\"\",SUM(C285:I285)/A284)","v":""},{"$f":"IF(SUM(K285:N285)=0,\"\",SUM(K285:N285)/A284)","v":""},null,{"$f":"IF(SUM(C285:N285)=0,\"\",SUM(C285:N285)/A284)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C286:I286)","v":0},{"$f":"SUM(K286:N286)","v":0},null,{"$f":"SUM(C286:N286)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C287:I287)=0,\"\",SUM(C287:I287))","v":""},{"$f":"IF(SUM(K287:N287)=0,\"\",SUM(K287:N287))","v":""},null,{"$f":"IF(SUM(C287:N287)=0,\"\",SUM(C287:N287))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C283=0,0,C287/C283)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K283=0,0,K287/K283)","v":0},{"$f":"IF(L283=0,0,L287/L283)","v":0},{"$f":"IF(M283=0,0,M287/M283)","v":0},{"$f":"IF(N283=0,0,N287/N283)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q282:Q295)=0,\"\",SUM(Q282:Q295))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C285=0,0,C287/C285)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K285=0,0,K287/K285)","v":0},{"$f":"IF(L285=0,0,L287/L285)","v":0},{"$f":"IF(M285=0,0,M287/M285)","v":0},{"$f":"IF(N285=0,0,N287/N285)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C286-C287","v":0},{"$f":"D286-D287","v":0},0,0,0,0,0,null,{"$f":"K286-K287","v":0},{"$f":"L286-L287","v":0},{"$f":"M286-M287","v":0},{"$f":"N286-N287","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C290:N290)-SUM(Q282:Q295))=0,\"\",SUM(C290:N290)-SUM(Q282:Q295))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C287=0,\"нет\",C286/C287)","v":"нет"},{"$f":"IF(D287=0,\"нет\",D286/D287)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K287=0,\"нет\",K286/K287)","v":"нет"},{"$f":"IF(L287=0,\"нет\",L286/L287)","v":"нет"},{"$f":"IF(M287=0,\"нет\",M286/M287)","v":"нет"},{"$f":"IF(N287=0,\"нет\",N286/N287)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C285:I285)=0,\"\",SUM(C286:I286)/SUM(C285:I285))","v":""},{"$f":"IF(SUM(K285:N285)=0,\"\",SUM(K286:N286)/SUM(K285:N285))","v":""},null,{"$f":"IF(SUM(C285:N285)=0,\"\",SUM(C286:N286)/SUM(C285:N285))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC287*AC288*AC289*30-AC290","v":0}]
[null,"показы - заходы",{"$f":"IF(C282=0,0,C283/C282)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K282=0,0,K283/K282)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C283=0,0,C284/C283)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K283=0,0,K284/K283)","v":0},{"$f":"IF(L283=0,0,L284/L283)","v":0},{"$f":"IF(M283=0,0,M284/M283)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C283:I283)=0,0,(SUM(C284:I284)/SUM(C283:I283)))","v":0},{"$f":"IF(SUM(K283:N283)=0,0,(SUM(K284:N284)/SUM(K283:N283)))","v":0},null,{"$f":"IF(SUM(C283:N283)=0,0,(SUM(C284:N284)/SUM(C283:N283)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C284=0,0,C285/C284)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K284=0,0,K285/K284)","v":0},{"$f":"IF(L284=0,0,L285/L284)","v":0},{"$f":"IF(M284=0,0,M285/M284)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C284:I284)=0,0,(SUM(C285:I285)/SUM(C284:I284)))","v":0},{"$f":"IF(SUM(K284:N284)=0,0,(SUM(K285:N285)/SUM(K284:N284)))","v":0},null,{"$f":"IF(SUM(C284:N284)=0,0,(SUM(C285:N285)/SUM(C284:N284)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C283=0,0,C285/C283)","v":0},{"$f":"IF(D283=0,0,D285/D283)","v":0},0,0,0,0,0,null,{"$f":"IF(K283=0,0,K285/K283)","v":0},{"$f":"IF(L283=0,0,L285/L283)","v":0},{"$f":"IF(M283=0,0,M285/M283)","v":0},{"$f":"IF(N283=0,0,N285/N283)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C283:I283)=0,0,SUM(C285:I285)/SUM(C283:I283))","v":0},{"$f":"IF(SUM(K283:N283)=0,0,SUM(K285:N285)/SUM(K283:N283))","v":0},null,{"$f":"IF(SUM(C283:N283)=0,0,SUM(C285:N285)/SUM(C283:N283))","v":0}]
["3 неделя",null,{"$f":"C281","v":"прямые заходы"},{"$f":"D281","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K281","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W328","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C298:I298)=0,\"\",SUM(C298:I298)/A299)","v":""},{"$f":"IF(SUM(K298:N298)=0,\"\",SUM(K298:N298)/A299)","v":""},null,{"$f":"IF(SUM(C298:N298)=0,\"\",SUM(C298:N298)/A299)","v":""},null,null,null,null,null," заходы - отклики:"]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C299:I299)/A299","v":0},{"$f":"SUM(K299:N299)/A299","v":0},null,{"$f":"SUM(C299:N299)/A299","v":0},null,null,null,"откликов",null,{"$f":"IF(AA297=0,0,AA300/AA297)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C300:I300)=0,\"\",SUM(C300:I300)/A299)","v":""},{"$f":"IF(SUM(K300:N300)=0,\"\",SUM(K300:N300)/A299)","v":""},null,{"$f":"IF(SUM(C300:N300)=0,\"\",SUM(C300:N300)/A299)","v":""},null," Заходы-продажи",null,{"$f":"W329","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C301:I301)","v":0},{"$f":"SUM(K301:N301)","v":0},null,{"$f":"SUM(C301:N301)","v":0},null,{"$f":"IF(W328=0,0,W330/W328)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C302:I302)=0,\"\",SUM(C302:I302))","v":""},{"$f":"IF(SUM(K302:N302)=0,\"\",SUM(K302:N302))","v":""},null,{"$f":"IF(SUM(C302:N302)=0,\"\",SUM(C302:N302))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA300=0,0,AA303/AA300)","v":0}]
[null,"цена перехода",{"$f":"IF(C298=0,0,C302/C298)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K298=0,0,K302/K298)","v":0},{"$f":"IF(L298=0,0,L302/L298)","v":0},{"$f":"IF(M298=0,0,M302/M298)","v":0},{"$f":"IF(N298=0,0,N302/N298)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q297:Q310)=0,\"\",SUM(Q297:Q310))","v":""},null,null,null,null,null,null,{"$f":"W330","v":0}]
[null,"цена клиента",{"$f":"IF(C300=0,0,C302/C300)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K300=0,0,K302/K300)","v":0},{"$f":"IF(L300=0,0,L302/L300)","v":0},{"$f":"IF(M300=0,0,M302/M300)","v":0},{"$f":"IF(N300=0,0,N302/N300)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C301-C302","v":0},{"$f":"D301-D302","v":0},0,0,0,0,0,null,{"$f":"K301-K302","v":0},{"$f":"L301-L302","v":0},{"$f":"M301-M302","v":0},{"$f":"N301-N302","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C305:N305)-SUM(Q297:Q310))=0,\"\",SUM(C305:N305)-SUM(Q297:Q310))","v":""},null,null,null,null,null,null,{"$f":"SUM(K270,K285,K300,K315)","v":0},{"$f":"IF(AA303=0,0,AA305/AA303)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C302=0,\"нет\",C301/C302)","v":"нет"},{"$f":"IF(D302=0,\"нет\",D301/D302)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K302=0,\"нет\",K301/K302)","v":"нет"},{"$f":"IF(L302=0,\"нет\",L301/L302)","v":"нет"},{"$f":"IF(M302=0,\"нет\",M301/M302)","v":"нет"},{"$f":"IF(N302=0,\"нет\",N301/N302)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C300:I300)=0,\"\",SUM(C301:I301)/SUM(C300:I300))","v":""},{"$f":"IF(SUM(K300:N300)=0,\"\",SUM(K301:N301)/SUM(K300:N300))","v":""},null,{"$f":"IF(SUM(C300:N300)=0,\"\",SUM(C301:N301)/SUM(C300:N300))","v":""}]
[null,"показы - заходы",{"$f":"IF(C297=0,0,C298/C297)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K297=0,0,K298/K297)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C298=0,0,C299/C298)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K298=0,0,K299/K298)","v":0},{"$f":"IF(L298=0,0,L299/L298)","v":0},{"$f":"IF(M298=0,0,M299/M298)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C298:I298)=0,0,(SUM(C299:I299)/SUM(C298:I298)))","v":0},{"$f":"IF(SUM(K298:N298)=0,0,(SUM(K299:N299)/SUM(K298:N298)))","v":0},null,{"$f":"IF(SUM(C298:N298)=0,0,(SUM(C299:N299)/SUM(C298:N298)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C299=0,0,C300/C299)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K299=0,0,K300/K299)","v":0},{"$f":"IF(L299=0,0,L300/L299)","v":0},{"$f":"IF(M299=0,0,M300/M299)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C299:I299)=0,0,(SUM(C300:I300)/SUM(C299:I299)))","v":0},{"$f":"IF(SUM(K299:N299)=0,0,(SUM(K300:N300)/SUM(K299:N299)))","v":0},null,{"$f":"IF(SUM(C299:N299)=0,0,(SUM(C300:N300)/SUM(C299:N299)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C298=0,0,C300/C298)","v":0},{"$f":"IF(D298=0,0,D300/D298)","v":0},0,0,0,0,0,null,{"$f":"IF(K298=0,0,K300/K298)","v":0},{"$f":"IF(L298=0,0,L300/L298)","v":0},{"$f":"IF(M298=0,0,M300/M298)","v":0},{"$f":"IF(N298=0,0,N300/N298)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C298:I298)=0,0,SUM(C300:I300)/SUM(C298:I298))","v":0},{"$f":"IF(SUM(K298:N298)=0,0,SUM(K300:N300)/SUM(K298:N298))","v":0},null,{"$f":"IF(SUM(C298:N298)=0,0,SUM(C300:N300)/SUM(C298:N298))","v":0}]
["4 неделя",null,{"$f":"C296","v":"прямые заходы"},{"$f":"D296","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K296","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C313:I313)=0,\"\",SUM(C313:I313)/A314)","v":""},{"$f":"IF(SUM(K313:N313)=0,\"\",SUM(K313:N313)/A314)","v":""},null,{"$f":"IF(SUM(C313:N313)=0,\"\",SUM(C313:N313)/A314)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C314:I314)/A314","v":0},{"$f":"SUM(K314:N314)/A314","v":0},null,{"$f":"SUM(C314:N314)/A314","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C315:I315)=0,\"\",SUM(C315:I315)/A314)","v":""},{"$f":"IF(SUM(K315:N315)=0,\"\",SUM(K315:N315)/A314)","v":""},null,{"$f":"IF(SUM(C315:N315)=0,\"\",SUM(C315:N315)/A314)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C316:I316)","v":0},{"$f":"SUM(K316:N316)","v":0},null,{"$f":"SUM(C316:N316)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C317:I317)=0,\"\",SUM(C317:I317))","v":""},{"$f":"IF(SUM(K317:N317)=0,\"\",SUM(K317:N317))","v":""},null,{"$f":"IF(SUM(C317:N317)=0,\"\",SUM(C317:N317))","v":""}]
[null,"цена перехода",{"$f":"IF(C313=0,0,C317/C313)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K313=0,0,K317/K313)","v":0},{"$f":"IF(L313=0,0,L317/L313)","v":0},{"$f":"IF(M313=0,0,M317/M313)","v":0},{"$f":"IF(N313=0,0,N317/N313)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q312:Q325)=0,\"\",SUM(Q312:Q325))","v":""}]
[null,"цена клиента",{"$f":"IF(C315=0,0,C317/C315)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K315=0,0,K317/K315)","v":0},{"$f":"IF(L315=0,0,L317/L315)","v":0},{"$f":"IF(M315=0,0,M317/M315)","v":0},{"$f":"IF(N315=0,0,N317/N315)","v":0}]
[null,"Денег в кассе",{"$f":"C316-C317","v":0},{"$f":"D316-D317","v":0},0,0,0,0,0,null,{"$f":"K316-K317","v":0},{"$f":"L316-L317","v":0},{"$f":"M316-M317","v":0},{"$f":"N316-N317","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C320:N320)-SUM(Q312:Q325))=0,\"\",SUM(C320:N320)-SUM(Q312:Q325))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C317=0,\"нет\",C316/C317)","v":"нет"},{"$f":"IF(D317=0,\"нет\",D316/D317)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K317=0,\"нет\",K316/K317)","v":"нет"},{"$f":"IF(L317=0,\"нет\",L316/L317)","v":"нет"},{"$f":"IF(M317=0,\"нет\",M316/M317)","v":"нет"},{"$f":"IF(N317=0,\"нет\",N316/N317)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C315:I315)=0,\"\",SUM(C316:I316)/SUM(C315:I315))","v":""},{"$f":"IF(SUM(K315:N315)=0,\"\",SUM(K316:N316)/SUM(K315:N315))","v":""},null,{"$f":"IF(SUM(C315:N315)=0,\"\",SUM(C316:N316)/SUM(C315:N315))","v":""}]
[null,"показы - заходы",{"$f":"IF(C312=0,0,C313/C312)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K312=0,0,K313/K312)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C313=0,0,C314/C313)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K313=0,0,K314/K313)","v":0},{"$f":"IF(L313=0,0,L314/L313)","v":0},{"$f":"IF(M313=0,0,M314/M313)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C313:I313)=0,0,(SUM(C314:I314)/SUM(C313:I313)))","v":0},{"$f":"IF(SUM(K313:N313)=0,0,(SUM(K314:N314)/SUM(K313:N313)))","v":0},null,{"$f":"IF(SUM(C313:N313)=0,0,(SUM(C314:N314)/SUM(C313:N313)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C314=0,0,C315/C314)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K314=0,0,K315/K314)","v":0},{"$f":"IF(L314=0,0,L315/L314)","v":0},{"$f":"IF(M314=0,0,M315/M314)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C314:I314)=0,0,(SUM(C315:I315)/SUM(C314:I314)))","v":0},{"$f":"IF(SUM(K314:N314)=0,0,(SUM(K315:N315)/SUM(K314:N314)))","v":0},null,{"$f":"IF(SUM(C314:N314)=0,0,(SUM(C315:N315)/SUM(C314:N314)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C313=0,0,C315/C313)","v":0},{"$f":"IF(D313=0,0,D315/D313)","v":0},0,0,0,0,0,null,{"$f":"IF(K313=0,0,K315/K313)","v":0},{"$f":"IF(L313=0,0,L315/L313)","v":0},{"$f":"IF(M313=0,0,M315/M313)","v":0},{"$f":"IF(N313=0,0,N315/N313)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C313:I313)=0,0,SUM(C315:I315)/SUM(C313:I313))","v":0},{"$f":"IF(SUM(K313:N313)=0,0,SUM(K315:N315)/SUM(K313:N313))","v":0},null,{"$f":"IF(SUM(C313:N313)=0,0,SUM(C315:N315)/SUM(C313:N313))","v":0}]
[null,null,{"$f":"C311","v":"прямые заходы"},{"$f":"D311","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K311","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C313+C298+C283+C268","v":0},0,0,0,0,0,0,null,{"$f":"K313+K298+K283+K268","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C314+C299+C284+C269","v":0},0,0,0,0,0,0,null,{"$f":"K314+K299+K284+K269","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C327:I327)","v":0},{"$f":"SUM(K327:N327)","v":0},null,{"$f":"SUM(C327:N327)","v":0}]
[null,"Всего продаж",{"$f":"C315+C300+C285+C270","v":0},0,0,0,0,0,{"$f":"I315+I300+I285+I270","v":0},null,{"$f":"K315+K300+K285+K270","v":0},{"$f":"L315+L300+L285+L270","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C328:I328)","v":0},{"$f":"SUM(K328:N328)","v":0},null,{"$f":"SUM(C328:N328)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C320+C305+C290+C275","v":0},0,{"$f":"E320+E305+E290+E275","v":0},0,0,0,0,null,{"$f":"K320+K305+K290+K275","v":0},{"$f":"L320+L305+L290+L275","v":0},{"$f":"M320+M305+M290+M275","v":0},{"$f":"N320+N305+N290+N275","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C329:I329)","v":0},{"$f":"SUM(K329:N329)","v":0},null,{"$f":"SUM(C329:N329)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C272,C287,C302,C317)","v":0},{"$f":"SUM(D272,D287,D302,D317)","v":0},0,0,0,0,0,null,{"$f":"SUM(K272,K287,K302,K317)","v":0},{"$f":"SUM(L272,L287,L302,L317)","v":0},{"$f":"SUM(M272,M287,M302,M317)","v":0},{"$f":"SUM(N272,N287,N302,N317)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T275,T290,T305,T320)","v":0}]
[null,"Макс цена клика",{"$f":"Z274*C334","v":0},{"$f":"Z274*D334","v":0},{"$f":"Z274*E334","v":0},{"$f":"Z274*F334","v":0},{"$f":"Z274*G334","v":0},{"$f":"Z274*H334","v":0},{"$f":"Z274*I334","v":0},null,{"$f":"Z274*K334","v":0},{"$f":"Z274*L334","v":0},{"$f":"Z274*M334","v":0},{"$f":"Z274*N334","v":0},null,{"$f":"SUM(C331:N331)","v":0},{"$f":"IF(P332=0,0,P332/(P332+P334))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C272,C287,C302,C317)=0,0,SUM(C275,C290,C305,C320)/SUM(C272,C287,C302,C317))","v":0},{"$f":"IF(SUM(D272,D287,D302,D317)=0,0,SUM(D275,D290,D305,D320)/SUM(D272,D287,D302,D317))","v":0},{"$f":"IF(SUM(E272,E287,E302,E317)=0,0,SUM(E275,E290,E305,E320)/SUM(E272,E287,E302,E317))","v":0},0,0,0,0,null,{"$f":"IF(SUM(K272,K287,K302,K317)=0,0,SUM(K275,K290,K305,K320)/SUM(K272,K287,K302,K317))","v":0},{"$f":"IF(SUM(L272,L287,L302,L317)=0,0,SUM(L275,L290,L305,L320)/SUM(L272,L287,L302,L317))","v":0},{"$f":"IF(SUM(M272,M287,M302,M317)=0,0,SUM(M275,M290,M305,M320)/SUM(M272,M287,M302,M317))","v":0},{"$f":"IF(SUM(N272,N287,N302,N317)=0,0,SUM(N275,N290,N305,N320)/SUM(N272,N287,N302,N317))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A269,A284,A299,A314)","v":31},"Заходы-продажи общ",{"$f":"IF(C327=0,\"0\",C329/C327)","v":"0"},{"$f":"IF(D327=0,\"0\",D329/D327)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K327=0,\"0\",K329/K327)","v":"0"},{"$f":"IF(L327=0,\"0\",L329/L327)","v":"0"},{"$f":"IF(M327=0,\"0\",M329/M327)","v":"0"},{"$f":"IF(N327=0,\"0\",N329/N327)","v":"0"},null,{"$f":"SUM(Q267:Q280)+SUM(Q282:Q295)+SUM(Q297:Q310)+SUM(Q312:Q325)","v":0},{"$f":"IF(P334=0,0,P334/(P334+P332))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Май",{"$f":"W418","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C355:I355)=0,\"\",SUM(C355:I355)/A356)","v":""},{"$f":"IF(SUM(K355:N355)=0,\"\",SUM(K355:N355)/A356)","v":""},null,{"$f":"IF(SUM(C355:N355)=0,\"\",SUM(C355:N355)/A356)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C356:I356)/A356","v":0},{"$f":"SUM(K356:N356)/A356","v":0},null,{"$f":"SUM(C356:N356)/A356","v":0},null,"$ в кассе",{"$f":"W418","v":0},{"$f":"IF(SUM(W357,W372,W387,W402)=0,0,AVERAGE(W357,W372,W387,W402)*AVERAGE(W378,W363,W393,W408)*A421-AC371)","v":0},{"$f":"AJ358+AL358+AN358+AP358","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C357:I357)=0,\"\",SUM(C357:I357)/A356)","v":""},{"$f":"IF(SUM(K357:N357)=0,\"\",SUM(K357:N357)/A356)","v":""},null,{"$f":"IF(SUM(C357:N357)=0,\"\",SUM(C357:N357)/A356)","v":""},null,"Продаж за месяц",{"$f":"W417","v":0},{"$f":"Z358*A421","v":0},{"$f":"AI358*AJ357+AK358*AL357+AM358*AN357+AO358*AP357","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC356=\"\",\"введите цель\",(AC356+AC371)/AVERAGE(W363,W378,W393,W408))","v":"введите цель"},null,null,null,null,{"$f":"S357","v":"среднее продаж/день"},{"$f":"W357","v":""},{"$f":"A356","v":7},{"$f":"W372","v":""},{"$f":"A371","v":7},{"$f":"W387","v":""},{"$f":"A386","v":7},{"$f":"W402","v":""},{"$f":"A401","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C358:I358)","v":0},{"$f":"SUM(K358:N358)","v":0},null,{"$f":"SUM(C358:N358)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W357,W372,W387,W402)=0,0,AVERAGE(W357,W372,W387,W402))","v":0},"-",null,{"$f":"IF(AC357=\"введите цель\",\"введите цель\",AC357/A421)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI357<>\"\",AI357,AO271+AO271*((AO271-AM271)/AM271)),2)>=0,ROUND(IF(AI357<>\"\",AI357,AO271+AO271*((AO271-AM271)/AM271)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI358*AJ357*AI364-AI360","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK357<>\"\",AK357,AI358+AI358*((AI358-AO271)/AO271)),2)>=0,ROUND(IF(AK357<>\"\",AK357,AI358+AI358*((AI358-AO271)/AO271)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK358*AL357*AK364-AK360","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM357<>\"\",AM357,AK358+AK358*((AK358-AI358)/AI358)),2)>=0,ROUND(IF(AM357<>\"\",AM357,AK358+AK358*((AK358-AI358)/AI358)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM358*AN357*AM364-AM360","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO357<>\"\",AO357,AM358+AM358*((AM358-AK358)/AK358)),2)>=0,ROUND(IF(AO357<>\"\",AO357,AM358+AM358*((AM358-AK358)/AK358)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO358*AP357*AO364-AO360","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C359:I359)=0,\"\",SUM(C359:I359))","v":""},{"$f":"IF(SUM(K359:N359)=0,\"\",SUM(K359:N359))","v":""},null,{"$f":"IF(SUM(C359:N359)=0,\"\",SUM(C359:N359))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W355,W370,W385,W400)=0,0,AVERAGE(W355,W370,W385,W400))","v":0},"-",null,{"$f":"IF(AC356=\"\",\"введите цель\",((AC356+AC371)/((Z358*Z361*A421)/(Z359*A421)))/A421)","v":"введите цель"},null,null,null,null,{"$f":"S359","v":"затр. на рекламу/неделя"},{"$f":"W359","v":""},null,{"$f":"W374","v":""},null,{"$f":"W389","v":""},null,{"$f":"W404","v":""}]
[null,"цена перехода",{"$f":"IF(C355=0,0,C359/C355)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K355=0,0,K359/K355)","v":0},{"$f":"IF(L355=0,0,L359/L355)","v":0},{"$f":"IF(M355=0,0,M359/M355)","v":0},{"$f":"IF(N355=0,0,N359/N355)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q354:Q367)=0,\"\",SUM(Q354:Q367))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI359<>\"\",AI359,AO273+AO273*((AO273-AM273)/AM273))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK359<>\"\",AK359,AI360+AI360*((AI360-AO273)/AO273))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM359<>\"\",AM359,AK360+AK360*((AK360-AI360)/AI360))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO359<>\"\",AO359,AM360+AM360*((AM360-AK360)/AK360))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C357=0,0,C359/C357)","v":0},{"$f":"IF(D357=0,0,D359/D357)","v":0},{"$f":"IF(E357=0,0,E359/E357)","v":0},0,0,0,0,null,{"$f":"IF(K357=0,0,K359/K357)","v":0},{"$f":"IF(L357=0,0,L359/L357)","v":0},{"$f":"IF(M357=0,0,M359/M357)","v":0},{"$f":"IF(N357=0,0,N359/N357)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W363,W378,W393,W408)=0,0,AVERAGE(W363,W378,W393,W408))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C358-C359","v":0},{"$f":"D358-D359","v":0},0,0,0,0,0,null,{"$f":"K358-K359","v":0},{"$f":"L358-L359","v":0},{"$f":"M358-M359","v":0},{"$f":"N358-N359","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C362:N362)-SUM(Q354:Q367))=0,\"\",SUM(C362:N362)-SUM(Q354:Q367))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA356","v":0},null,{"$f":"IF(AC361=\"\",\"введите цель\",Z358*A421*AC361-AC371)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C359=0,\"нет\",C358/C359)","v":"нет"},{"$f":"IF(D359=0,\"нет\",D358/D359)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K359=0,\"нет\",K358/K359)","v":"нет"},{"$f":"IF(L359=0,\"нет\",L358/L359)","v":"нет"},{"$f":"IF(M359=0,\"нет\",M358/M359)","v":"нет"},{"$f":"IF(N359=0,\"нет\",N358/N359)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C357:I357)=0,\"\",SUM(C358:I358)/SUM(C357:I357))","v":""},{"$f":"IF(SUM(K357:N357)=0,\"\",SUM(K358:N358)/SUM(K357:N357))","v":""},null,{"$f":"IF(SUM(C357:N357)=0,\"\",SUM(C358:N358)/SUM(C357:N357))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S363","v":"Средний Чек"},{"$f":"W363","v":""},null,{"$f":"W378","v":""},null,{"$f":"W393","v":""},null,{"$f":"W408","v":""}]
[null,"показы - заходы",{"$f":"IF(C354=0,0,C355/C354)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K354=0,0,K355/K354)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z359","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI363<>\"\",AI363,AO277+AO277*((AO277-AM277)/AM277))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK363<>\"\",AK363,AI364+AI364*((AI364-AO277)/AO277))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM363<>\"\",AM363,AK364+AK364*((AK364-AI364)/AI364))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO363<>\"\",AO363,AM364+AM364*((AM364-AK364)/AK364))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C355=0,0,C356/C355)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K355=0,0,K356/K355)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C355:I355)=0,0,(SUM(C356:I356)/SUM(C355:I355)))","v":0},{"$f":"IF(SUM(K355:N355)=0,0,(SUM(K356:N356)/SUM(K355:N355)))","v":0},null,{"$f":"IF(SUM(C355:N355)=0,0,(SUM(C356:N356)/SUM(C355:N355)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA356","v":0},null,{"$f":"IF(AC364=\"\",\"введите цель\",((Z358*Z361*A421)/(Z359*A421))*AC364*A421-AC371)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C356=0,0,C357/C356)","v":0},0,0,0,0,{"$f":"IF(H356=0,0,H357/H356)","v":0},{"$f":"IF(I356=0,0,I357/I356)","v":0},null,{"$f":"IF(K356=0,0,K357/K356)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C356:I356)=0,0,(SUM(C357:I357)/SUM(C356:I356)))","v":0},{"$f":"IF(SUM(K356:N356)=0,0,(SUM(K357:N357)/SUM(K356:N356)))","v":0},null,{"$f":"IF(SUM(C356:N356)=0,0,(SUM(C357:N357)/SUM(C356:N356)))","v":0},null,"продаж в день",{"$f":"Z358","v":0},"-",null,{"$f":"IF(AC364=\"\",\"введите цель\",W417/W415*AC364)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C355=0,0,C357/C355)","v":0},{"$f":"IF(D355=0,0,D357/D355)","v":0},0,0,0,0,0,null,{"$f":"IF(K355=0,0,K357/K355)","v":0},{"$f":"IF(L355=0,0,L357/L355)","v":0},{"$f":"IF(M355=0,0,M357/M355)","v":0},{"$f":"IF(N355=0,0,N357/N355)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C355:I355)=0,0,SUM(C357:I357)/SUM(C355:I355))","v":0},{"$f":"IF(SUM(K355:N355)=0,0,SUM(K357:N357)/SUM(K355:N355))","v":0},null,{"$f":"IF(SUM(C355:N355)=0,0,SUM(C357:N357)/SUM(C355:N355))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z361","v":0}]
["2 неделя",null,{"$f":"C353","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K353","v":"Повторные"},{"$f":"L353","v":"авито"},{"$f":"M353","v":"вконтакт"},{"$f":"N353","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z358=0,0,Z358/Z359)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z358","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C370:I370)=0,\"\",SUM(C370:I370)/A371)","v":""},{"$f":"IF(SUM(K370:N370)=0,\"\",SUM(K370:N370)/A371)","v":""},null,{"$f":"IF(SUM(C370:N370)=0,\"\",SUM(C370:N370)/A371)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z359","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C371:I371)/A371","v":0},{"$f":"SUM(K371:N371)/A371","v":0},null,{"$f":"SUM(C371:N371)/A371","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W359,W374,W389,W404)=0,0,AVERAGE(W359,W374,W389,W404)*4+SUM(T360,T375,T390,T405))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C372:I372)=0,\"\",SUM(C372:I372)/A371)","v":""},{"$f":"IF(SUM(K372:N372)=0,\"\",SUM(K372:N372)/A371)","v":""},null,{"$f":"IF(SUM(C372:N372)=0,\"\",SUM(C372:N372)/A371)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C373:I373)","v":0},{"$f":"SUM(K373:N373)","v":0},null,{"$f":"SUM(C373:N373)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C374:I374)=0,\"\",SUM(C374:I374))","v":""},{"$f":"IF(SUM(K374:N374)=0,\"\",SUM(K374:N374))","v":""},null,{"$f":"IF(SUM(C374:N374)=0,\"\",SUM(C374:N374))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C370=0,0,C374/C370)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K370=0,0,K374/K370)","v":0},{"$f":"IF(L370=0,0,L374/L370)","v":0},{"$f":"IF(M370=0,0,M374/M370)","v":0},{"$f":"IF(N370=0,0,N374/N370)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q369:Q382)=0,\"\",SUM(Q369:Q382))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C372=0,0,C374/C372)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K372=0,0,K374/K372)","v":0},{"$f":"IF(L372=0,0,L374/L372)","v":0},{"$f":"IF(M372=0,0,M374/M372)","v":0},{"$f":"IF(N372=0,0,N374/N372)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C373-C374","v":0},{"$f":"D373-D374","v":0},0,0,0,0,0,null,{"$f":"K373-K374","v":0},{"$f":"L373-L374","v":0},{"$f":"M373-M374","v":0},{"$f":"N373-N374","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C377:N377)-SUM(Q369:Q382))=0,\"\",SUM(C377:N377)-SUM(Q369:Q382))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C374=0,\"нет\",C373/C374)","v":"нет"},{"$f":"IF(D374=0,\"нет\",D373/D374)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K374=0,\"нет\",K373/K374)","v":"нет"},{"$f":"IF(L374=0,\"нет\",L373/L374)","v":"нет"},{"$f":"IF(M374=0,\"нет\",M373/M374)","v":"нет"},{"$f":"IF(N374=0,\"нет\",N373/N374)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C372:I372)=0,\"\",SUM(C373:I373)/SUM(C372:I372))","v":""},{"$f":"IF(SUM(K372:N372)=0,\"\",SUM(K373:N373)/SUM(K372:N372))","v":""},null,{"$f":"IF(SUM(C372:N372)=0,\"\",SUM(C373:N373)/SUM(C372:N372))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC374*AC375*AC376*30-AC377","v":0}]
[null,"показы - заходы",{"$f":"IF(C369=0,0,C370/C369)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K369=0,0,K370/K369)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C370=0,0,C371/C370)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K370=0,0,K371/K370)","v":0},{"$f":"IF(L370=0,0,L371/L370)","v":0},{"$f":"IF(M370=0,0,M371/M370)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C370:I370)=0,0,(SUM(C371:I371)/SUM(C370:I370)))","v":0},{"$f":"IF(SUM(K370:N370)=0,0,(SUM(K371:N371)/SUM(K370:N370)))","v":0},null,{"$f":"IF(SUM(C370:N370)=0,0,(SUM(C371:N371)/SUM(C370:N370)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C371=0,0,C372/C371)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K371=0,0,K372/K371)","v":0},{"$f":"IF(L371=0,0,L372/L371)","v":0},{"$f":"IF(M371=0,0,M372/M371)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C371:I371)=0,0,(SUM(C372:I372)/SUM(C371:I371)))","v":0},{"$f":"IF(SUM(K371:N371)=0,0,(SUM(K372:N372)/SUM(K371:N371)))","v":0},null,{"$f":"IF(SUM(C371:N371)=0,0,(SUM(C372:N372)/SUM(C371:N371)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C370=0,0,C372/C370)","v":0},{"$f":"IF(D370=0,0,D372/D370)","v":0},0,0,0,0,0,null,{"$f":"IF(K370=0,0,K372/K370)","v":0},{"$f":"IF(L370=0,0,L372/L370)","v":0},{"$f":"IF(M370=0,0,M372/M370)","v":0},{"$f":"IF(N370=0,0,N372/N370)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C370:I370)=0,0,SUM(C372:I372)/SUM(C370:I370))","v":0},{"$f":"IF(SUM(K370:N370)=0,0,SUM(K372:N372)/SUM(K370:N370))","v":0},null,{"$f":"IF(SUM(C370:N370)=0,0,SUM(C372:N372)/SUM(C370:N370))","v":0}]
["3 неделя",null,{"$f":"C368","v":"прямые заходы"},{"$f":"D368","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K368","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W415","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C385:I385)=0,\"\",SUM(C385:I385)/A386)","v":""},{"$f":"IF(SUM(K385:N385)=0,\"\",SUM(K385:N385)/A386)","v":""},null,{"$f":"IF(SUM(C385:N385)=0,\"\",SUM(C385:N385)/A386)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C386:I386)/A386","v":0},{"$f":"SUM(K386:N386)/A386","v":0},null,{"$f":"SUM(C386:N386)/A386","v":0},null,null,null,"откликов",null,{"$f":"IF(AA384=0,0,AA387/AA384)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C387:I387)=0,\"\",SUM(C387:I387)/A386)","v":""},{"$f":"IF(SUM(K387:N387)=0,\"\",SUM(K387:N387)/A386)","v":""},null,{"$f":"IF(SUM(C387:N387)=0,\"\",SUM(C387:N387)/A386)","v":""},null," Заходы-продажи",null,{"$f":"W416","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C388:I388)","v":0},{"$f":"SUM(K388:N388)","v":0},null,{"$f":"SUM(C388:N388)","v":0},null,{"$f":"IF(W415=0,0,W417/W415)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C389:I389)=0,\"\",SUM(C389:I389))","v":""},{"$f":"IF(SUM(K389:N389)=0,\"\",SUM(K389:N389))","v":""},null,{"$f":"IF(SUM(C389:N389)=0,\"\",SUM(C389:N389))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA387=0,0,AA390/AA387)","v":0}]
[null,"цена перехода",{"$f":"IF(C385=0,0,C389/C385)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K385=0,0,K389/K385)","v":0},{"$f":"IF(L385=0,0,L389/L385)","v":0},{"$f":"IF(M385=0,0,M389/M385)","v":0},{"$f":"IF(N385=0,0,N389/N385)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q384:Q397)=0,\"\",SUM(Q384:Q397))","v":""},null,null,null,null,null,null,{"$f":"W417","v":0}]
[null,"цена клиента",{"$f":"IF(C387=0,0,C389/C387)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K387=0,0,K389/K387)","v":0},{"$f":"IF(L387=0,0,L389/L387)","v":0},{"$f":"IF(M387=0,0,M389/M387)","v":0},{"$f":"IF(N387=0,0,N389/N387)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C388-C389","v":0},{"$f":"D388-D389","v":0},0,0,0,0,0,null,{"$f":"K388-K389","v":0},{"$f":"L388-L389","v":0},{"$f":"M388-M389","v":0},{"$f":"N388-N389","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C392:N392)-SUM(Q384:Q397))=0,\"\",SUM(C392:N392)-SUM(Q384:Q397))","v":""},null,null,null,null,null,null,{"$f":"SUM(K357,K372,K387,K402)","v":0},{"$f":"IF(AA390=0,0,AA392/AA390)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C389=0,\"нет\",C388/C389)","v":"нет"},{"$f":"IF(D389=0,\"нет\",D388/D389)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K389=0,\"нет\",K388/K389)","v":"нет"},{"$f":"IF(L389=0,\"нет\",L388/L389)","v":"нет"},{"$f":"IF(M389=0,\"нет\",M388/M389)","v":"нет"},{"$f":"IF(N389=0,\"нет\",N388/N389)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C387:I387)=0,\"\",SUM(C388:I388)/SUM(C387:I387))","v":""},{"$f":"IF(SUM(K387:N387)=0,\"\",SUM(K388:N388)/SUM(K387:N387))","v":""},null,{"$f":"IF(SUM(C387:N387)=0,\"\",SUM(C388:N388)/SUM(C387:N387))","v":""}]
[null,"показы - заходы",{"$f":"IF(C384=0,0,C385/C384)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K384=0,0,K385/K384)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C385=0,0,C386/C385)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K385=0,0,K386/K385)","v":0},{"$f":"IF(L385=0,0,L386/L385)","v":0},{"$f":"IF(M385=0,0,M386/M385)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C385:I385)=0,0,(SUM(C386:I386)/SUM(C385:I385)))","v":0},{"$f":"IF(SUM(K385:N385)=0,0,(SUM(K386:N386)/SUM(K385:N385)))","v":0},null,{"$f":"IF(SUM(C385:N385)=0,0,(SUM(C386:N386)/SUM(C385:N385)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C386=0,0,C387/C386)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K386=0,0,K387/K386)","v":0},{"$f":"IF(L386=0,0,L387/L386)","v":0},{"$f":"IF(M386=0,0,M387/M386)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C386:I386)=0,0,(SUM(C387:I387)/SUM(C386:I386)))","v":0},{"$f":"IF(SUM(K386:N386)=0,0,(SUM(K387:N387)/SUM(K386:N386)))","v":0},null,{"$f":"IF(SUM(C386:N386)=0,0,(SUM(C387:N387)/SUM(C386:N386)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C385=0,0,C387/C385)","v":0},{"$f":"IF(D385=0,0,D387/D385)","v":0},0,0,0,0,0,null,{"$f":"IF(K385=0,0,K387/K385)","v":0},{"$f":"IF(L385=0,0,L387/L385)","v":0},{"$f":"IF(M385=0,0,M387/M385)","v":0},{"$f":"IF(N385=0,0,N387/N385)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C385:I385)=0,0,SUM(C387:I387)/SUM(C385:I385))","v":0},{"$f":"IF(SUM(K385:N385)=0,0,SUM(K387:N387)/SUM(K385:N385))","v":0},null,{"$f":"IF(SUM(C385:N385)=0,0,SUM(C387:N387)/SUM(C385:N385))","v":0}]
["4 неделя",null,{"$f":"C383","v":"прямые заходы"},{"$f":"D383","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K383","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C400:I400)=0,\"\",SUM(C400:I400)/A401)","v":""},{"$f":"IF(SUM(K400:N400)=0,\"\",SUM(K400:N400)/A401)","v":""},null,{"$f":"IF(SUM(C400:N400)=0,\"\",SUM(C400:N400)/A401)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C401:I401)/A401","v":0},{"$f":"SUM(K401:N401)/A401","v":0},null,{"$f":"SUM(C401:N401)/A401","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C402:I402)=0,\"\",SUM(C402:I402)/A401)","v":""},{"$f":"IF(SUM(K402:N402)=0,\"\",SUM(K402:N402)/A401)","v":""},null,{"$f":"IF(SUM(C402:N402)=0,\"\",SUM(C402:N402)/A401)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C403:I403)","v":0},{"$f":"SUM(K403:N403)","v":0},null,{"$f":"SUM(C403:N403)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C404:I404)=0,\"\",SUM(C404:I404))","v":""},{"$f":"IF(SUM(K404:N404)=0,\"\",SUM(K404:N404))","v":""},null,{"$f":"IF(SUM(C404:N404)=0,\"\",SUM(C404:N404))","v":""}]
[null,"цена перехода",{"$f":"IF(C400=0,0,C404/C400)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K400=0,0,K404/K400)","v":0},{"$f":"IF(L400=0,0,L404/L400)","v":0},{"$f":"IF(M400=0,0,M404/M400)","v":0},{"$f":"IF(N400=0,0,N404/N400)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q399:Q412)=0,\"\",SUM(Q399:Q412))","v":""}]
[null,"цена клиента",{"$f":"IF(C402=0,0,C404/C402)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K402=0,0,K404/K402)","v":0},{"$f":"IF(L402=0,0,L404/L402)","v":0},{"$f":"IF(M402=0,0,M404/M402)","v":0},{"$f":"IF(N402=0,0,N404/N402)","v":0}]
[null,"Денег в кассе",{"$f":"C403-C404","v":0},{"$f":"D403-D404","v":0},0,0,0,0,0,null,{"$f":"K403-K404","v":0},{"$f":"L403-L404","v":0},{"$f":"M403-M404","v":0},{"$f":"N403-N404","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C407:N407)-SUM(Q399:Q412))=0,\"\",SUM(C407:N407)-SUM(Q399:Q412))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C404=0,\"нет\",C403/C404)","v":"нет"},{"$f":"IF(D404=0,\"нет\",D403/D404)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K404=0,\"нет\",K403/K404)","v":"нет"},{"$f":"IF(L404=0,\"нет\",L403/L404)","v":"нет"},{"$f":"IF(M404=0,\"нет\",M403/M404)","v":"нет"},{"$f":"IF(N404=0,\"нет\",N403/N404)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C402:I402)=0,\"\",SUM(C403:I403)/SUM(C402:I402))","v":""},{"$f":"IF(SUM(K402:N402)=0,\"\",SUM(K403:N403)/SUM(K402:N402))","v":""},null,{"$f":"IF(SUM(C402:N402)=0,\"\",SUM(C403:N403)/SUM(C402:N402))","v":""}]
[null,"показы - заходы",{"$f":"IF(C399=0,0,C400/C399)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K399=0,0,K400/K399)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C400=0,0,C401/C400)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K400=0,0,K401/K400)","v":0},{"$f":"IF(L400=0,0,L401/L400)","v":0},{"$f":"IF(M400=0,0,M401/M400)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C400:I400)=0,0,(SUM(C401:I401)/SUM(C400:I400)))","v":0},{"$f":"IF(SUM(K400:N400)=0,0,(SUM(K401:N401)/SUM(K400:N400)))","v":0},null,{"$f":"IF(SUM(C400:N400)=0,0,(SUM(C401:N401)/SUM(C400:N400)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C401=0,0,C402/C401)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K401=0,0,K402/K401)","v":0},{"$f":"IF(L401=0,0,L402/L401)","v":0},{"$f":"IF(M401=0,0,M402/M401)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C401:I401)=0,0,(SUM(C402:I402)/SUM(C401:I401)))","v":0},{"$f":"IF(SUM(K401:N401)=0,0,(SUM(K402:N402)/SUM(K401:N401)))","v":0},null,{"$f":"IF(SUM(C401:N401)=0,0,(SUM(C402:N402)/SUM(C401:N401)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C400=0,0,C402/C400)","v":0},{"$f":"IF(D400=0,0,D402/D400)","v":0},0,0,0,0,0,null,{"$f":"IF(K400=0,0,K402/K400)","v":0},{"$f":"IF(L400=0,0,L402/L400)","v":0},{"$f":"IF(M400=0,0,M402/M400)","v":0},{"$f":"IF(N400=0,0,N402/N400)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C400:I400)=0,0,SUM(C402:I402)/SUM(C400:I400))","v":0},{"$f":"IF(SUM(K400:N400)=0,0,SUM(K402:N402)/SUM(K400:N400))","v":0},null,{"$f":"IF(SUM(C400:N400)=0,0,SUM(C402:N402)/SUM(C400:N400))","v":0}]
[null,null,{"$f":"C398","v":"прямые заходы"},{"$f":"D398","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K398","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C400+C385+C370+C355","v":0},0,0,0,0,0,0,null,{"$f":"K400+K385+K370+K355","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C401+C386+C371+C356","v":0},0,0,0,0,0,0,null,{"$f":"K401+K386+K371+K356","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C414:I414)","v":0},{"$f":"SUM(K414:N414)","v":0},null,{"$f":"SUM(C414:N414)","v":0}]
[null,"Всего продаж",{"$f":"C402+C387+C372+C357","v":0},0,0,0,0,0,{"$f":"I402+I387+I372+I357","v":0},null,{"$f":"K402+K387+K372+K357","v":0},{"$f":"L402+L387+L372+L357","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C415:I415)","v":0},{"$f":"SUM(K415:N415)","v":0},null,{"$f":"SUM(C415:N415)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C407+C392+C377+C362","v":0},0,0,0,0,0,0,null,{"$f":"K407+K392+K377+K362","v":0},{"$f":"L407+L392+L377+L362","v":0},{"$f":"M407+M392+M377+M362","v":0},{"$f":"N407+N392+N377+N362","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C416:I416)","v":0},{"$f":"SUM(K416:N416)","v":0},null,{"$f":"SUM(C416:N416)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C359,C374,C389,C404)","v":0},{"$f":"SUM(D359,D374,D389,D404)","v":0},0,0,0,0,0,null,{"$f":"SUM(K359,K374,K389,K404)","v":0},{"$f":"SUM(L359,L374,L389,L404)","v":0},{"$f":"SUM(M359,M374,M389,M404)","v":0},{"$f":"SUM(N359,N374,N389,N404)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T362,T377,T392,T407)","v":0}]
[null,"Макс цена клика",{"$f":"Z361*C421","v":0},{"$f":"Z361*D421","v":0},{"$f":"Z361*E421","v":0},{"$f":"Z361*F421","v":0},{"$f":"Z361*G421","v":0},{"$f":"Z361*H421","v":0},{"$f":"Z361*I421","v":0},null,{"$f":"Z361*K421","v":0},{"$f":"Z361*L421","v":0},{"$f":"Z361*M421","v":0},{"$f":"Z361*N421","v":0},null,{"$f":"SUM(C418:N418)","v":0},{"$f":"IF(P419=0,0,P419/(P419+P421))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C359,C374,C389,C404)=0,0,SUM(C362,C377,C392,C407)/SUM(C359,C374,C389,C404))","v":0},{"$f":"IF(SUM(D359,D374,D389,D404)=0,0,SUM(D362,D377,D392,D407)/SUM(D359,D374,D389,D404))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K359,K374,K389,K404)=0,0,SUM(K362,K377,K392,K407)/SUM(K359,K374,K389,K404))","v":0},{"$f":"IF(SUM(L359,L374,L389,L404)=0,0,SUM(L362,L377,L392,L407)/SUM(L359,L374,L389,L404))","v":0},{"$f":"IF(SUM(M359,M374,M389,M404)=0,0,SUM(M362,M377,M392,M407)/SUM(M359,M374,M389,M404))","v":0},{"$f":"IF(SUM(N359,N374,N389,N404)=0,0,SUM(N362,N377,N392,N407)/SUM(N359,N374,N389,N404))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A356,A371,A386,A401)","v":31},"Заходы-продажи общ",{"$f":"IF(C414=0,\"0\",C416/C414)","v":"0"},{"$f":"IF(D414=0,\"0\",D416/D414)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K414=0,\"0\",K416/K414)","v":"0"},{"$f":"IF(L414=0,\"0\",L416/L414)","v":"0"},{"$f":"IF(M414=0,\"0\",M416/M414)","v":"0"},{"$f":"IF(N414=0,\"0\",N416/N414)","v":"0"},null,{"$f":"SUM(Q354:Q367)+SUM(Q369:Q382)+SUM(Q384:Q397)+SUM(Q399:Q412)","v":0},{"$f":"IF(P421=0,0,P421/(P421+P419))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Июнь",{"$f":"W505","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C442:I442)=0,\"\",SUM(C442:I442)/A443)","v":""},{"$f":"IF(SUM(K442:N442)=0,\"\",SUM(K442:N442)/A443)","v":""},null,{"$f":"IF(SUM(C442:N442)=0,\"\",SUM(C442:N442)/A443)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C443:I443)/A443","v":0},{"$f":"SUM(K443:N443)/A443","v":0},null,{"$f":"SUM(C443:N443)/A443","v":0},null,"$ в кассе",{"$f":"W505","v":0},{"$f":"IF(SUM(W444,W459,W474,W489)=0,0,AVERAGE(W444,W459,W474,W489)*AVERAGE(W465,W450,W480,W495)*A508-AC458)","v":0},{"$f":"AJ445+AL445+AN445+AP445","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C444:I444)=0,\"\",SUM(C444:I444)/A443)","v":""},{"$f":"IF(SUM(K444:N444)=0,\"\",SUM(K444:N444)/A443)","v":""},null,{"$f":"IF(SUM(C444:N444)=0,\"\",SUM(C444:N444)/A443)","v":""},null,"Продаж за месяц",{"$f":"W504","v":0},{"$f":"Z445*A508","v":0},{"$f":"AI445*AJ444+AK445*AL444+AM445*AN444+AO445*AP444","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC443=\"\",\"введите цель\",(AC443+AC458)/AVERAGE(W450,W465,W480,W495))","v":"введите цель"},null,null,null,null,{"$f":"S444","v":"среднее продаж/день"},{"$f":"W444","v":""},{"$f":"A443","v":7},{"$f":"W459","v":""},{"$f":"A458","v":7},{"$f":"W474","v":""},{"$f":"A473","v":7},{"$f":"W489","v":""},{"$f":"A488","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C445:I445)","v":0},{"$f":"SUM(K445:N445)","v":0},null,{"$f":"SUM(C445:N445)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W444,W459,W474,W489)=0,0,AVERAGE(W444,W459,W474,W489))","v":0},"-",null,{"$f":"IF(AC444=\"введите цель\",\"введите цель\",AC444/A508)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI444<>\"\",AI444,AO358+AO358*((AO358-AM358)/AM358)),2)>=0,ROUND(IF(AI444<>\"\",AI444,AO358+AO358*((AO358-AM358)/AM358)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI445*AJ444*AI451-AI447","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK444<>\"\",AK444,AI445+AI445*((AI445-AO358)/AO358)),2)>=0,ROUND(IF(AK444<>\"\",AK444,AI445+AI445*((AI445-AO358)/AO358)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK445*AL444*AK451-AK447","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM444<>\"\",AM444,AK445+AK445*((AK445-AI445)/AI445)),2)>=0,ROUND(IF(AM444<>\"\",AM444,AK445+AK445*((AK445-AI445)/AI445)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM445*AN444*AM451-AM447","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO444<>\"\",AO444,AM445+AM445*((AM445-AK445)/AK445)),2)>=0,ROUND(IF(AO444<>\"\",AO444,AM445+AM445*((AM445-AK445)/AK445)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO445*AP444*AO451-AO447","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C446:I446)=0,\"\",SUM(C446:I446))","v":""},{"$f":"IF(SUM(K446:N446)=0,\"\",SUM(K446:N446))","v":""},null,{"$f":"IF(SUM(C446:N446)=0,\"\",SUM(C446:N446))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W442,W457,W472,W487)=0,0,AVERAGE(W442,W457,W472,W487))","v":0},"-",null,{"$f":"IF(AC443=\"\",\"введите цель\",((AC443+AC458)/((Z445*Z448*A508)/(Z446*A508)))/A508)","v":"введите цель"},null,null,null,null,{"$f":"S446","v":"затр. на рекламу/неделя"},{"$f":"W446","v":""},null,{"$f":"W461","v":""},null,{"$f":"W476","v":""},null,{"$f":"W491","v":""}]
[null,"цена перехода",{"$f":"IF(C442=0,0,C446/C442)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K442=0,0,K446/K442)","v":0},{"$f":"IF(L442=0,0,L446/L442)","v":0},{"$f":"IF(M442=0,0,M446/M442)","v":0},{"$f":"IF(N442=0,0,N446/N442)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q441:Q454)=0,\"\",SUM(Q441:Q454))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI446<>\"\",AI446,AO360+AO360*((AO360-AM360)/AM360))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK446<>\"\",AK446,AI447+AI447*((AI447-AO360)/AO360))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM446<>\"\",AM446,AK447+AK447*((AK447-AI447)/AI447))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO446<>\"\",AO446,AM447+AM447*((AM447-AK447)/AK447))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C444=0,0,C446/C444)","v":0},{"$f":"IF(D444=0,0,D446/D444)","v":0},{"$f":"IF(E444=0,0,E446/E444)","v":0},0,0,0,0,null,{"$f":"IF(K444=0,0,K446/K444)","v":0},{"$f":"IF(L444=0,0,L446/L444)","v":0},{"$f":"IF(M444=0,0,M446/M444)","v":0},{"$f":"IF(N444=0,0,N446/N444)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W450,W465,W480,W495)=0,0,AVERAGE(W450,W465,W480,W495))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C445-C446","v":0},{"$f":"D445-D446","v":0},0,0,0,0,0,null,{"$f":"K445-K446","v":0},{"$f":"L445-L446","v":0},{"$f":"M445-M446","v":0},{"$f":"N445-N446","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C449:N449)-SUM(Q441:Q454))=0,\"\",SUM(C449:N449)-SUM(Q441:Q454))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA443","v":0},null,{"$f":"IF(AC448=\"\",\"введите цель\",Z445*A508*AC448-AC458)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C446=0,\"нет\",C445/C446)","v":"нет"},{"$f":"IF(D446=0,\"нет\",D445/D446)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K446=0,\"нет\",K445/K446)","v":"нет"},{"$f":"IF(L446=0,\"нет\",L445/L446)","v":"нет"},{"$f":"IF(M446=0,\"нет\",M445/M446)","v":"нет"},{"$f":"IF(N446=0,\"нет\",N445/N446)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C444:I444)=0,\"\",SUM(C445:I445)/SUM(C444:I444))","v":""},{"$f":"IF(SUM(K444:N444)=0,\"\",SUM(K445:N445)/SUM(K444:N444))","v":""},null,{"$f":"IF(SUM(C444:N444)=0,\"\",SUM(C445:N445)/SUM(C444:N444))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S450","v":"Средний Чек"},{"$f":"W450","v":""},null,{"$f":"W465","v":""},null,{"$f":"W480","v":""},null,{"$f":"W495","v":""}]
[null,"показы - заходы",{"$f":"IF(C441=0,0,C442/C441)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K441=0,0,K442/K441)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z446","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI450<>\"\",AI450,AO364+AO364*((AO364-AM364)/AM364))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK450<>\"\",AK450,AI451+AI451*((AI451-AO364)/AO364))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM450<>\"\",AM450,AK451+AK451*((AK451-AI451)/AI451))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO450<>\"\",AO450,AM451+AM451*((AM451-AK451)/AK451))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C442=0,0,C443/C442)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K442=0,0,K443/K442)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C442:I442)=0,0,(SUM(C443:I443)/SUM(C442:I442)))","v":0},{"$f":"IF(SUM(K442:N442)=0,0,(SUM(K443:N443)/SUM(K442:N442)))","v":0},null,{"$f":"IF(SUM(C442:N442)=0,0,(SUM(C443:N443)/SUM(C442:N442)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA443","v":0},null,{"$f":"IF(AC451=\"\",\"введите цель\",((Z445*Z448*A508)/(Z446*A508))*AC451*A508-AC458)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C443=0,0,C444/C443)","v":0},0,0,0,0,{"$f":"IF(H443=0,0,H444/H443)","v":0},{"$f":"IF(I443=0,0,I444/I443)","v":0},null,{"$f":"IF(K443=0,0,K444/K443)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C443:I443)=0,0,(SUM(C444:I444)/SUM(C443:I443)))","v":0},{"$f":"IF(SUM(K443:N443)=0,0,(SUM(K444:N444)/SUM(K443:N443)))","v":0},null,{"$f":"IF(SUM(C443:N443)=0,0,(SUM(C444:N444)/SUM(C443:N443)))","v":0},null,"продаж в день",{"$f":"Z445","v":0},"-",null,{"$f":"IF(AC451=\"\",\"введите цель\",W504/W502*AC451)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C442=0,0,C444/C442)","v":0},{"$f":"IF(D442=0,0,D444/D442)","v":0},0,0,0,0,0,null,{"$f":"IF(K442=0,0,K444/K442)","v":0},{"$f":"IF(L442=0,0,L444/L442)","v":0},{"$f":"IF(M442=0,0,M444/M442)","v":0},{"$f":"IF(N442=0,0,N444/N442)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C442:I442)=0,0,SUM(C444:I444)/SUM(C442:I442))","v":0},{"$f":"IF(SUM(K442:N442)=0,0,SUM(K444:N444)/SUM(K442:N442))","v":0},null,{"$f":"IF(SUM(C442:N442)=0,0,SUM(C444:N444)/SUM(C442:N442))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z448","v":0}]
["2 неделя",null,{"$f":"C440","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K440","v":"Повторные"},{"$f":"L440","v":"авито"},{"$f":"M440","v":"вконтакт"},{"$f":"N440","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z445=0,0,Z445/Z446)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z445","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C457:I457)=0,\"\",SUM(C457:I457)/A458)","v":""},{"$f":"IF(SUM(K457:N457)=0,\"\",SUM(K457:N457)/A458)","v":""},null,{"$f":"IF(SUM(C457:N457)=0,\"\",SUM(C457:N457)/A458)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z446","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C458:I458)/A458","v":0},{"$f":"SUM(K458:N458)/A458","v":0},null,{"$f":"SUM(C458:N458)/A458","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W446,W461,W476,W491)=0,0,AVERAGE(W446,W461,W476,W491)*4+SUM(T447,T462,T477,T492))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C459:I459)=0,\"\",SUM(C459:I459)/A458)","v":""},{"$f":"IF(SUM(K459:N459)=0,\"\",SUM(K459:N459)/A458)","v":""},null,{"$f":"IF(SUM(C459:N459)=0,\"\",SUM(C459:N459)/A458)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C460:I460)","v":0},{"$f":"SUM(K460:N460)","v":0},null,{"$f":"SUM(C460:N460)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C461:I461)=0,\"\",SUM(C461:I461))","v":""},{"$f":"IF(SUM(K461:N461)=0,\"\",SUM(K461:N461))","v":""},null,{"$f":"IF(SUM(C461:N461)=0,\"\",SUM(C461:N461))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C457=0,0,C461/C457)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K457=0,0,K461/K457)","v":0},{"$f":"IF(L457=0,0,L461/L457)","v":0},{"$f":"IF(M457=0,0,M461/M457)","v":0},{"$f":"IF(N457=0,0,N461/N457)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q456:Q469)=0,\"\",SUM(Q456:Q469))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C459=0,0,C461/C459)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K459=0,0,K461/K459)","v":0},{"$f":"IF(L459=0,0,L461/L459)","v":0},{"$f":"IF(M459=0,0,M461/M459)","v":0},{"$f":"IF(N459=0,0,N461/N459)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C460-C461","v":0},{"$f":"D460-D461","v":0},0,0,0,0,0,null,{"$f":"K460-K461","v":0},{"$f":"L460-L461","v":0},{"$f":"M460-M461","v":0},{"$f":"N460-N461","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C464:N464)-SUM(Q456:Q469))=0,\"\",SUM(C464:N464)-SUM(Q456:Q469))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C461=0,\"нет\",C460/C461)","v":"нет"},{"$f":"IF(D461=0,\"нет\",D460/D461)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K461=0,\"нет\",K460/K461)","v":"нет"},{"$f":"IF(L461=0,\"нет\",L460/L461)","v":"нет"},{"$f":"IF(M461=0,\"нет\",M460/M461)","v":"нет"},{"$f":"IF(N461=0,\"нет\",N460/N461)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C459:I459)=0,\"\",SUM(C460:I460)/SUM(C459:I459))","v":""},{"$f":"IF(SUM(K459:N459)=0,\"\",SUM(K460:N460)/SUM(K459:N459))","v":""},null,{"$f":"IF(SUM(C459:N459)=0,\"\",SUM(C460:N460)/SUM(C459:N459))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC461*AC462*AC463*30-AC464","v":0}]
[null,"показы - заходы",{"$f":"IF(C456=0,0,C457/C456)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K456=0,0,K457/K456)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C457=0,0,C458/C457)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K457=0,0,K458/K457)","v":0},{"$f":"IF(L457=0,0,L458/L457)","v":0},{"$f":"IF(M457=0,0,M458/M457)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C457:I457)=0,0,(SUM(C458:I458)/SUM(C457:I457)))","v":0},{"$f":"IF(SUM(K457:N457)=0,0,(SUM(K458:N458)/SUM(K457:N457)))","v":0},null,{"$f":"IF(SUM(C457:N457)=0,0,(SUM(C458:N458)/SUM(C457:N457)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C458=0,0,C459/C458)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K458=0,0,K459/K458)","v":0},{"$f":"IF(L458=0,0,L459/L458)","v":0},{"$f":"IF(M458=0,0,M459/M458)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C458:I458)=0,0,(SUM(C459:I459)/SUM(C458:I458)))","v":0},{"$f":"IF(SUM(K458:N458)=0,0,(SUM(K459:N459)/SUM(K458:N458)))","v":0},null,{"$f":"IF(SUM(C458:N458)=0,0,(SUM(C459:N459)/SUM(C458:N458)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C457=0,0,C459/C457)","v":0},{"$f":"IF(D457=0,0,D459/D457)","v":0},0,0,0,0,0,null,{"$f":"IF(K457=0,0,K459/K457)","v":0},{"$f":"IF(L457=0,0,L459/L457)","v":0},{"$f":"IF(M457=0,0,M459/M457)","v":0},{"$f":"IF(N457=0,0,N459/N457)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C457:I457)=0,0,SUM(C459:I459)/SUM(C457:I457))","v":0},{"$f":"IF(SUM(K457:N457)=0,0,SUM(K459:N459)/SUM(K457:N457))","v":0},null,{"$f":"IF(SUM(C457:N457)=0,0,SUM(C459:N459)/SUM(C457:N457))","v":0}]
["3 неделя",null,{"$f":"C455","v":"прямые заходы"},{"$f":"D455","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K455","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W502","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C472:I472)=0,\"\",SUM(C472:I472)/A473)","v":""},{"$f":"IF(SUM(K472:N472)=0,\"\",SUM(K472:N472)/A473)","v":""},null,{"$f":"IF(SUM(C472:N472)=0,\"\",SUM(C472:N472)/A473)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C473:I473)/A473","v":0},{"$f":"SUM(K473:N473)/A473","v":0},null,{"$f":"SUM(C473:N473)/A473","v":0},null,null,null,"откликов",null,{"$f":"IF(AA471=0,0,AA474/AA471)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C474:I474)=0,\"\",SUM(C474:I474)/A473)","v":""},{"$f":"IF(SUM(K474:N474)=0,\"\",SUM(K474:N474)/A473)","v":""},null,{"$f":"IF(SUM(C474:N474)=0,\"\",SUM(C474:N474)/A473)","v":""},null," Заходы-продажи",null,{"$f":"W503","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C475:I475)","v":0},{"$f":"SUM(K475:N475)","v":0},null,{"$f":"SUM(C475:N475)","v":0},null,{"$f":"IF(W502=0,0,W504/W502)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C476:I476)=0,\"\",SUM(C476:I476))","v":""},{"$f":"IF(SUM(K476:N476)=0,\"\",SUM(K476:N476))","v":""},null,{"$f":"IF(SUM(C476:N476)=0,\"\",SUM(C476:N476))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA474=0,0,AA477/AA474)","v":0}]
[null,"цена перехода",{"$f":"IF(C472=0,0,C476/C472)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K472=0,0,K476/K472)","v":0},{"$f":"IF(L472=0,0,L476/L472)","v":0},{"$f":"IF(M472=0,0,M476/M472)","v":0},{"$f":"IF(N472=0,0,N476/N472)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q471:Q484)=0,\"\",SUM(Q471:Q484))","v":""},null,null,null,null,null,null,{"$f":"W504","v":0}]
[null,"цена клиента",{"$f":"IF(C474=0,0,C476/C474)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K474=0,0,K476/K474)","v":0},{"$f":"IF(L474=0,0,L476/L474)","v":0},{"$f":"IF(M474=0,0,M476/M474)","v":0},{"$f":"IF(N474=0,0,N476/N474)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C475-C476","v":0},{"$f":"D475-D476","v":0},0,0,0,0,0,null,{"$f":"K475-K476","v":0},{"$f":"L475-L476","v":0},{"$f":"M475-M476","v":0},{"$f":"N475-N476","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C479:N479)-SUM(Q471:Q484))=0,\"\",SUM(C479:N479)-SUM(Q471:Q484))","v":""},null,null,null,null,null,null,{"$f":"SUM(K444,K459,K474,K489)","v":0},{"$f":"IF(AA477=0,0,AA479/AA477)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C476=0,\"нет\",C475/C476)","v":"нет"},{"$f":"IF(D476=0,\"нет\",D475/D476)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K476=0,\"нет\",K475/K476)","v":"нет"},{"$f":"IF(L476=0,\"нет\",L475/L476)","v":"нет"},{"$f":"IF(M476=0,\"нет\",M475/M476)","v":"нет"},{"$f":"IF(N476=0,\"нет\",N475/N476)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C474:I474)=0,\"\",SUM(C475:I475)/SUM(C474:I474))","v":""},{"$f":"IF(SUM(K474:N474)=0,\"\",SUM(K475:N475)/SUM(K474:N474))","v":""},null,{"$f":"IF(SUM(C474:N474)=0,\"\",SUM(C475:N475)/SUM(C474:N474))","v":""}]
[null,"показы - заходы",{"$f":"IF(C471=0,0,C472/C471)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K471=0,0,K472/K471)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C472=0,0,C473/C472)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K472=0,0,K473/K472)","v":0},{"$f":"IF(L472=0,0,L473/L472)","v":0},{"$f":"IF(M472=0,0,M473/M472)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C472:I472)=0,0,(SUM(C473:I473)/SUM(C472:I472)))","v":0},{"$f":"IF(SUM(K472:N472)=0,0,(SUM(K473:N473)/SUM(K472:N472)))","v":0},null,{"$f":"IF(SUM(C472:N472)=0,0,(SUM(C473:N473)/SUM(C472:N472)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C473=0,0,C474/C473)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K473=0,0,K474/K473)","v":0},{"$f":"IF(L473=0,0,L474/L473)","v":0},{"$f":"IF(M473=0,0,M474/M473)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C473:I473)=0,0,(SUM(C474:I474)/SUM(C473:I473)))","v":0},{"$f":"IF(SUM(K473:N473)=0,0,(SUM(K474:N474)/SUM(K473:N473)))","v":0},null,{"$f":"IF(SUM(C473:N473)=0,0,(SUM(C474:N474)/SUM(C473:N473)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C472=0,0,C474/C472)","v":0},{"$f":"IF(D472=0,0,D474/D472)","v":0},0,0,0,0,0,null,{"$f":"IF(K472=0,0,K474/K472)","v":0},{"$f":"IF(L472=0,0,L474/L472)","v":0},{"$f":"IF(M472=0,0,M474/M472)","v":0},{"$f":"IF(N472=0,0,N474/N472)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C472:I472)=0,0,SUM(C474:I474)/SUM(C472:I472))","v":0},{"$f":"IF(SUM(K472:N472)=0,0,SUM(K474:N474)/SUM(K472:N472))","v":0},null,{"$f":"IF(SUM(C472:N472)=0,0,SUM(C474:N474)/SUM(C472:N472))","v":0}]
["4 неделя",null,{"$f":"C470","v":"прямые заходы"},{"$f":"D470","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K470","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C487:I487)=0,\"\",SUM(C487:I487)/A488)","v":""},{"$f":"IF(SUM(K487:N487)=0,\"\",SUM(K487:N487)/A488)","v":""},null,{"$f":"IF(SUM(C487:N487)=0,\"\",SUM(C487:N487)/A488)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C488:I488)/A488","v":0},{"$f":"SUM(K488:N488)/A488","v":0},null,{"$f":"SUM(C488:N488)/A488","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C489:I489)=0,\"\",SUM(C489:I489)/A488)","v":""},{"$f":"IF(SUM(K489:N489)=0,\"\",SUM(K489:N489)/A488)","v":""},null,{"$f":"IF(SUM(C489:N489)=0,\"\",SUM(C489:N489)/A488)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C490:I490)","v":0},{"$f":"SUM(K490:N490)","v":0},null,{"$f":"SUM(C490:N490)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C491:I491)=0,\"\",SUM(C491:I491))","v":""},{"$f":"IF(SUM(K491:N491)=0,\"\",SUM(K491:N491))","v":""},null,{"$f":"IF(SUM(C491:N491)=0,\"\",SUM(C491:N491))","v":""}]
[null,"цена перехода",{"$f":"IF(C487=0,0,C491/C487)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K487=0,0,K491/K487)","v":0},{"$f":"IF(L487=0,0,L491/L487)","v":0},{"$f":"IF(M487=0,0,M491/M487)","v":0},{"$f":"IF(N487=0,0,N491/N487)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q486:Q499)=0,\"\",SUM(Q486:Q499))","v":""}]
[null,"цена клиента",{"$f":"IF(C489=0,0,C491/C489)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K489=0,0,K491/K489)","v":0},{"$f":"IF(L489=0,0,L491/L489)","v":0},{"$f":"IF(M489=0,0,M491/M489)","v":0},{"$f":"IF(N489=0,0,N491/N489)","v":0}]
[null,"Денег в кассе",{"$f":"C490-C491","v":0},{"$f":"D490-D491","v":0},0,0,0,0,0,null,{"$f":"K490-K491","v":0},{"$f":"L490-L491","v":0},{"$f":"M490-M491","v":0},{"$f":"N490-N491","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C494:N494)-SUM(Q486:Q499))=0,\"\",SUM(C494:N494)-SUM(Q486:Q499))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C491=0,\"нет\",C490/C491)","v":"нет"},{"$f":"IF(D491=0,\"нет\",D490/D491)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K491=0,\"нет\",K490/K491)","v":"нет"},{"$f":"IF(L491=0,\"нет\",L490/L491)","v":"нет"},{"$f":"IF(M491=0,\"нет\",M490/M491)","v":"нет"},{"$f":"IF(N491=0,\"нет\",N490/N491)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C489:I489)=0,\"\",SUM(C490:I490)/SUM(C489:I489))","v":""},{"$f":"IF(SUM(K489:N489)=0,\"\",SUM(K490:N490)/SUM(K489:N489))","v":""},null,{"$f":"IF(SUM(C489:N489)=0,\"\",SUM(C490:N490)/SUM(C489:N489))","v":""}]
[null,"показы - заходы",{"$f":"IF(C486=0,0,C487/C486)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K486=0,0,K487/K486)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C487=0,0,C488/C487)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K487=0,0,K488/K487)","v":0},{"$f":"IF(L487=0,0,L488/L487)","v":0},{"$f":"IF(M487=0,0,M488/M487)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C487:I487)=0,0,(SUM(C488:I488)/SUM(C487:I487)))","v":0},{"$f":"IF(SUM(K487:N487)=0,0,(SUM(K488:N488)/SUM(K487:N487)))","v":0},null,{"$f":"IF(SUM(C487:N487)=0,0,(SUM(C488:N488)/SUM(C487:N487)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C488=0,0,C489/C488)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K488=0,0,K489/K488)","v":0},{"$f":"IF(L488=0,0,L489/L488)","v":0},{"$f":"IF(M488=0,0,M489/M488)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C488:I488)=0,0,(SUM(C489:I489)/SUM(C488:I488)))","v":0},{"$f":"IF(SUM(K488:N488)=0,0,(SUM(K489:N489)/SUM(K488:N488)))","v":0},null,{"$f":"IF(SUM(C488:N488)=0,0,(SUM(C489:N489)/SUM(C488:N488)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C487=0,0,C489/C487)","v":0},{"$f":"IF(D487=0,0,D489/D487)","v":0},0,0,0,0,0,null,{"$f":"IF(K487=0,0,K489/K487)","v":0},{"$f":"IF(L487=0,0,L489/L487)","v":0},{"$f":"IF(M487=0,0,M489/M487)","v":0},{"$f":"IF(N487=0,0,N489/N487)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C487:I487)=0,0,SUM(C489:I489)/SUM(C487:I487))","v":0},{"$f":"IF(SUM(K487:N487)=0,0,SUM(K489:N489)/SUM(K487:N487))","v":0},null,{"$f":"IF(SUM(C487:N487)=0,0,SUM(C489:N489)/SUM(C487:N487))","v":0}]
[null,null,{"$f":"C485","v":"прямые заходы"},{"$f":"D485","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K485","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C487+C472+C457+C442","v":0},0,0,0,0,0,0,null,{"$f":"K487+K472+K457+K442","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C488+C473+C458+C443","v":0},0,0,0,0,0,0,null,{"$f":"K488+K473+K458+K443","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C501:I501)","v":0},{"$f":"SUM(K501:N501)","v":0},null,{"$f":"SUM(C501:N501)","v":0}]
[null,"Всего продаж",{"$f":"C489+C474+C459+C444","v":0},0,0,0,0,0,{"$f":"I489+I474+I459+I444","v":0},null,{"$f":"K489+K474+K459+K444","v":0},{"$f":"L489+L474+L459+L444","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C502:I502)","v":0},{"$f":"SUM(K502:N502)","v":0},null,{"$f":"SUM(C502:N502)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C494+C479+C464+C449","v":0},0,0,0,0,0,0,null,{"$f":"K494+K479+K464+K449","v":0},{"$f":"L494+L479+L464+L449","v":0},{"$f":"M494+M479+M464+M449","v":0},{"$f":"N494+N479+N464+N449","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C503:I503)","v":0},{"$f":"SUM(K503:N503)","v":0},null,{"$f":"SUM(C503:N503)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C446,C461,C476,C491)","v":0},{"$f":"SUM(D446,D461,D476,D491)","v":0},0,0,0,0,0,null,{"$f":"SUM(K446,K461,K476,K491)","v":0},{"$f":"SUM(L446,L461,L476,L491)","v":0},{"$f":"SUM(M446,M461,M476,M491)","v":0},{"$f":"SUM(N446,N461,N476,N491)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T449,T464,T479,T494)","v":0}]
[null,"Макс цена клика",{"$f":"Z448*C508","v":0},{"$f":"Z448*D508","v":0},{"$f":"Z448*E508","v":0},{"$f":"Z448*F508","v":0},{"$f":"Z448*G508","v":0},{"$f":"Z448*H508","v":0},{"$f":"Z448*I508","v":0},null,{"$f":"Z448*K508","v":0},{"$f":"Z448*L508","v":0},{"$f":"Z448*M508","v":0},{"$f":"Z448*N508","v":0},null,{"$f":"SUM(C505:N505)","v":0},{"$f":"IF(P506=0,0,P506/(P506+P508))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C446,C461,C476,C491)=0,0,SUM(C449,C464,C479,C494)/SUM(C446,C461,C476,C491))","v":0},{"$f":"IF(SUM(D446,D461,D476,D491)=0,0,SUM(D449,D464,D479,D494)/SUM(D446,D461,D476,D491))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K446,K461,K476,K491)=0,0,SUM(K449,K464,K479,K494)/SUM(K446,K461,K476,K491))","v":0},{"$f":"IF(SUM(L446,L461,L476,L491)=0,0,SUM(L449,L464,L479,L494)/SUM(L446,L461,L476,L491))","v":0},{"$f":"IF(SUM(M446,M461,M476,M491)=0,0,SUM(M449,M464,M479,M494)/SUM(M446,M461,M476,M491))","v":0},{"$f":"IF(SUM(N446,N461,N476,N491)=0,0,SUM(N449,N464,N479,N494)/SUM(N446,N461,N476,N491))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A443,A458,A473,A488)","v":31},"Заходы-продажи общ",{"$f":"IF(C501=0,\"0\",C503/C501)","v":"0"},{"$f":"IF(D501=0,\"0\",D503/D501)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K501=0,\"0\",K503/K501)","v":"0"},{"$f":"IF(L501=0,\"0\",L503/L501)","v":"0"},{"$f":"IF(M501=0,\"0\",M503/M501)","v":"0"},{"$f":"IF(N501=0,\"0\",N503/N501)","v":"0"},null,{"$f":"SUM(Q441:Q454)+SUM(Q456:Q469)+SUM(Q471:Q484)+SUM(Q486:Q499)","v":0},{"$f":"IF(P508=0,0,P508/(P508+P506))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Июль",{"$f":"W592","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C529:I529)=0,\"\",SUM(C529:I529)/A530)","v":""},{"$f":"IF(SUM(K529:N529)=0,\"\",SUM(K529:N529)/A530)","v":""},null,{"$f":"IF(SUM(C529:N529)=0,\"\",SUM(C529:N529)/A530)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C530:I530)/A530","v":0},{"$f":"SUM(K530:N530)/A530","v":0},null,{"$f":"SUM(C530:N530)/A530","v":0},null,"$ в кассе",{"$f":"W592","v":0},{"$f":"IF(SUM(W531,W546,W561,W576)=0,0,AVERAGE(W531,W546,W561,W576)*AVERAGE(W552,W537,W567,W582)*A595-AC545)","v":0},{"$f":"AJ532+AL532+AN532+AP532","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C531:I531)=0,\"\",SUM(C531:I531)/A530)","v":""},{"$f":"IF(SUM(K531:N531)=0,\"\",SUM(K531:N531)/A530)","v":""},null,{"$f":"IF(SUM(C531:N531)=0,\"\",SUM(C531:N531)/A530)","v":""},null,"Продаж за месяц",{"$f":"W591","v":0},{"$f":"Z532*A595","v":0},{"$f":"AI532*AJ531+AK532*AL531+AM532*AN531+AO532*AP531","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC530=\"\",\"введите цель\",(AC530+AC545)/AVERAGE(W537,W552,W567,W582))","v":"введите цель"},null,null,null,null,{"$f":"S531","v":"среднее продаж/день"},{"$f":"W531","v":""},{"$f":"A530","v":7},{"$f":"W546","v":""},{"$f":"A545","v":7},{"$f":"W561","v":""},{"$f":"A560","v":7},{"$f":"W576","v":""},{"$f":"A575","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C532:I532)","v":0},{"$f":"SUM(K532:N532)","v":0},null,{"$f":"SUM(C532:N532)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W531,W546,W561,W576)=0,0,AVERAGE(W531,W546,W561,W576))","v":0},"-",null,{"$f":"IF(AC531=\"введите цель\",\"введите цель\",AC531/A595)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI531<>\"\",AI531,AO445+AO445*((AO445-AM445)/AM445)),2)>=0,ROUND(IF(AI531<>\"\",AI531,AO445+AO445*((AO445-AM445)/AM445)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI532*AJ531*AI538-AI534","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK531<>\"\",AK531,AI532+AI532*((AI532-AO445)/AO445)),2)>=0,ROUND(IF(AK531<>\"\",AK531,AI532+AI532*((AI532-AO445)/AO445)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK532*AL531*AK538-AK534","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM531<>\"\",AM531,AK532+AK532*((AK532-AI532)/AI532)),2)>=0,ROUND(IF(AM531<>\"\",AM531,AK532+AK532*((AK532-AI532)/AI532)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM532*AN531*AM538-AM534","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO531<>\"\",AO531,AM532+AM532*((AM532-AK532)/AK532)),2)>=0,ROUND(IF(AO531<>\"\",AO531,AM532+AM532*((AM532-AK532)/AK532)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO532*AP531*AO538-AO534","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C533:I533)=0,\"\",SUM(C533:I533))","v":""},{"$f":"IF(SUM(K533:N533)=0,\"\",SUM(K533:N533))","v":""},null,{"$f":"IF(SUM(C533:N533)=0,\"\",SUM(C533:N533))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W529,W544,W559,W574)=0,0,AVERAGE(W529,W544,W559,W574))","v":0},"-",null,{"$f":"IF(AC530=\"\",\"введите цель\",((AC530+AC545)/((Z532*Z535*A595)/(Z533*A595)))/A595)","v":"введите цель"},null,null,null,null,{"$f":"S533","v":"затр. на рекламу/неделя"},{"$f":"W533","v":""},null,{"$f":"W548","v":""},null,{"$f":"W563","v":""},null,{"$f":"W578","v":""}]
[null,"цена перехода",{"$f":"IF(C529=0,0,C533/C529)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K529=0,0,K533/K529)","v":0},{"$f":"IF(L529=0,0,L533/L529)","v":0},{"$f":"IF(M529=0,0,M533/M529)","v":0},{"$f":"IF(N529=0,0,N533/N529)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q528:Q541)=0,\"\",SUM(Q528:Q541))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI533<>\"\",AI533,AO447+AO447*((AO447-AM447)/AM447))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK533<>\"\",AK533,AI534+AI534*((AI534-AO447)/AO447))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM533<>\"\",AM533,AK534+AK534*((AK534-AI534)/AI534))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO533<>\"\",AO533,AM534+AM534*((AM534-AK534)/AK534))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C531=0,0,C533/C531)","v":0},{"$f":"IF(D531=0,0,D533/D531)","v":0},{"$f":"IF(E531=0,0,E533/E531)","v":0},0,0,0,0,null,{"$f":"IF(K531=0,0,K533/K531)","v":0},{"$f":"IF(L531=0,0,L533/L531)","v":0},{"$f":"IF(M531=0,0,M533/M531)","v":0},{"$f":"IF(N531=0,0,N533/N531)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W537,W552,W567,W582)=0,0,AVERAGE(W537,W552,W567,W582))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C532-C533","v":0},{"$f":"D532-D533","v":0},0,0,0,0,0,null,{"$f":"K532-K533","v":0},{"$f":"L532-L533","v":0},{"$f":"M532-M533","v":0},{"$f":"N532-N533","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C536:N536)-SUM(Q528:Q541))=0,\"\",SUM(C536:N536)-SUM(Q528:Q541))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA530","v":0},null,{"$f":"IF(AC535=\"\",\"введите цель\",Z532*A595*AC535-AC545)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C533=0,\"нет\",C532/C533)","v":"нет"},{"$f":"IF(D533=0,\"нет\",D532/D533)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K533=0,\"нет\",K532/K533)","v":"нет"},{"$f":"IF(L533=0,\"нет\",L532/L533)","v":"нет"},{"$f":"IF(M533=0,\"нет\",M532/M533)","v":"нет"},{"$f":"IF(N533=0,\"нет\",N532/N533)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C531:I531)=0,\"\",SUM(C532:I532)/SUM(C531:I531))","v":""},{"$f":"IF(SUM(K531:N531)=0,\"\",SUM(K532:N532)/SUM(K531:N531))","v":""},null,{"$f":"IF(SUM(C531:N531)=0,\"\",SUM(C532:N532)/SUM(C531:N531))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S537","v":"Средний Чек"},{"$f":"W537","v":""},null,{"$f":"W552","v":""},null,{"$f":"W567","v":""},null,{"$f":"W582","v":""}]
[null,"показы - заходы",{"$f":"IF(C528=0,0,C529/C528)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K528=0,0,K529/K528)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z533","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI537<>\"\",AI537,AO451+AO451*((AO451-AM451)/AM451))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK537<>\"\",AK537,AI538+AI538*((AI538-AO451)/AO451))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM537<>\"\",AM537,AK538+AK538*((AK538-AI538)/AI538))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO537<>\"\",AO537,AM538+AM538*((AM538-AK538)/AK538))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C529=0,0,C530/C529)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K529=0,0,K530/K529)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C529:I529)=0,0,(SUM(C530:I530)/SUM(C529:I529)))","v":0},{"$f":"IF(SUM(K529:N529)=0,0,(SUM(K530:N530)/SUM(K529:N529)))","v":0},null,{"$f":"IF(SUM(C529:N529)=0,0,(SUM(C530:N530)/SUM(C529:N529)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA530","v":0},null,{"$f":"IF(AC538=\"\",\"введите цель\",((Z532*Z535*A595)/(Z533*A595))*AC538*A595-AC545)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C530=0,0,C531/C530)","v":0},0,0,0,0,{"$f":"IF(H530=0,0,H531/H530)","v":0},{"$f":"IF(I530=0,0,I531/I530)","v":0},null,{"$f":"IF(K530=0,0,K531/K530)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C530:I530)=0,0,(SUM(C531:I531)/SUM(C530:I530)))","v":0},{"$f":"IF(SUM(K530:N530)=0,0,(SUM(K531:N531)/SUM(K530:N530)))","v":0},null,{"$f":"IF(SUM(C530:N530)=0,0,(SUM(C531:N531)/SUM(C530:N530)))","v":0},null,"продаж в день",{"$f":"Z532","v":0},"-",null,{"$f":"IF(AC538=\"\",\"введите цель\",W591/W589*AC538)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C529=0,0,C531/C529)","v":0},{"$f":"IF(D529=0,0,D531/D529)","v":0},0,0,0,0,0,null,{"$f":"IF(K529=0,0,K531/K529)","v":0},{"$f":"IF(L529=0,0,L531/L529)","v":0},{"$f":"IF(M529=0,0,M531/M529)","v":0},{"$f":"IF(N529=0,0,N531/N529)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C529:I529)=0,0,SUM(C531:I531)/SUM(C529:I529))","v":0},{"$f":"IF(SUM(K529:N529)=0,0,SUM(K531:N531)/SUM(K529:N529))","v":0},null,{"$f":"IF(SUM(C529:N529)=0,0,SUM(C531:N531)/SUM(C529:N529))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z535","v":0}]
["2 неделя",null,{"$f":"C527","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K527","v":"Повторные"},{"$f":"L527","v":"авито"},{"$f":"M527","v":"вконтакт"},{"$f":"N527","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z532=0,0,Z532/Z533)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z532","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C544:I544)=0,\"\",SUM(C544:I544)/A545)","v":""},{"$f":"IF(SUM(K544:N544)=0,\"\",SUM(K544:N544)/A545)","v":""},null,{"$f":"IF(SUM(C544:N544)=0,\"\",SUM(C544:N544)/A545)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z533","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C545:I545)/A545","v":0},{"$f":"SUM(K545:N545)/A545","v":0},null,{"$f":"SUM(C545:N545)/A545","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W533,W548,W563,W578)=0,0,AVERAGE(W533,W548,W563,W578)*4+SUM(T534,T549,T564,T579))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C546:I546)=0,\"\",SUM(C546:I546)/A545)","v":""},{"$f":"IF(SUM(K546:N546)=0,\"\",SUM(K546:N546)/A545)","v":""},null,{"$f":"IF(SUM(C546:N546)=0,\"\",SUM(C546:N546)/A545)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C547:I547)","v":0},{"$f":"SUM(K547:N547)","v":0},null,{"$f":"SUM(C547:N547)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C548:I548)=0,\"\",SUM(C548:I548))","v":""},{"$f":"IF(SUM(K548:N548)=0,\"\",SUM(K548:N548))","v":""},null,{"$f":"IF(SUM(C548:N548)=0,\"\",SUM(C548:N548))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C544=0,0,C548/C544)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K544=0,0,K548/K544)","v":0},{"$f":"IF(L544=0,0,L548/L544)","v":0},{"$f":"IF(M544=0,0,M548/M544)","v":0},{"$f":"IF(N544=0,0,N548/N544)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q543:Q556)=0,\"\",SUM(Q543:Q556))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C546=0,0,C548/C546)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K546=0,0,K548/K546)","v":0},{"$f":"IF(L546=0,0,L548/L546)","v":0},{"$f":"IF(M546=0,0,M548/M546)","v":0},{"$f":"IF(N546=0,0,N548/N546)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C547-C548","v":0},{"$f":"D547-D548","v":0},0,0,0,0,0,null,{"$f":"K547-K548","v":0},{"$f":"L547-L548","v":0},{"$f":"M547-M548","v":0},{"$f":"N547-N548","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C551:N551)-SUM(Q543:Q556))=0,\"\",SUM(C551:N551)-SUM(Q543:Q556))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C548=0,\"нет\",C547/C548)","v":"нет"},{"$f":"IF(D548=0,\"нет\",D547/D548)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K548=0,\"нет\",K547/K548)","v":"нет"},{"$f":"IF(L548=0,\"нет\",L547/L548)","v":"нет"},{"$f":"IF(M548=0,\"нет\",M547/M548)","v":"нет"},{"$f":"IF(N548=0,\"нет\",N547/N548)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C546:I546)=0,\"\",SUM(C547:I547)/SUM(C546:I546))","v":""},{"$f":"IF(SUM(K546:N546)=0,\"\",SUM(K547:N547)/SUM(K546:N546))","v":""},null,{"$f":"IF(SUM(C546:N546)=0,\"\",SUM(C547:N547)/SUM(C546:N546))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC548*AC549*AC550*30-AC551","v":0}]
[null,"показы - заходы",{"$f":"IF(C543=0,0,C544/C543)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K543=0,0,K544/K543)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C544=0,0,C545/C544)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K544=0,0,K545/K544)","v":0},{"$f":"IF(L544=0,0,L545/L544)","v":0},{"$f":"IF(M544=0,0,M545/M544)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C544:I544)=0,0,(SUM(C545:I545)/SUM(C544:I544)))","v":0},{"$f":"IF(SUM(K544:N544)=0,0,(SUM(K545:N545)/SUM(K544:N544)))","v":0},null,{"$f":"IF(SUM(C544:N544)=0,0,(SUM(C545:N545)/SUM(C544:N544)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C545=0,0,C546/C545)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K545=0,0,K546/K545)","v":0},{"$f":"IF(L545=0,0,L546/L545)","v":0},{"$f":"IF(M545=0,0,M546/M545)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C545:I545)=0,0,(SUM(C546:I546)/SUM(C545:I545)))","v":0},{"$f":"IF(SUM(K545:N545)=0,0,(SUM(K546:N546)/SUM(K545:N545)))","v":0},null,{"$f":"IF(SUM(C545:N545)=0,0,(SUM(C546:N546)/SUM(C545:N545)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C544=0,0,C546/C544)","v":0},{"$f":"IF(D544=0,0,D546/D544)","v":0},0,0,0,0,0,null,{"$f":"IF(K544=0,0,K546/K544)","v":0},{"$f":"IF(L544=0,0,L546/L544)","v":0},{"$f":"IF(M544=0,0,M546/M544)","v":0},{"$f":"IF(N544=0,0,N546/N544)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C544:I544)=0,0,SUM(C546:I546)/SUM(C544:I544))","v":0},{"$f":"IF(SUM(K544:N544)=0,0,SUM(K546:N546)/SUM(K544:N544))","v":0},null,{"$f":"IF(SUM(C544:N544)=0,0,SUM(C546:N546)/SUM(C544:N544))","v":0}]
["3 неделя",null,{"$f":"C542","v":"прямые заходы"},{"$f":"D542","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K542","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W589","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C559:I559)=0,\"\",SUM(C559:I559)/A560)","v":""},{"$f":"IF(SUM(K559:N559)=0,\"\",SUM(K559:N559)/A560)","v":""},null,{"$f":"IF(SUM(C559:N559)=0,\"\",SUM(C559:N559)/A560)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C560:I560)/A560","v":0},{"$f":"SUM(K560:N560)/A560","v":0},null,{"$f":"SUM(C560:N560)/A560","v":0},null,null,null,"откликов",null,{"$f":"IF(AA558=0,0,AA561/AA558)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C561:I561)=0,\"\",SUM(C561:I561)/A560)","v":""},{"$f":"IF(SUM(K561:N561)=0,\"\",SUM(K561:N561)/A560)","v":""},null,{"$f":"IF(SUM(C561:N561)=0,\"\",SUM(C561:N561)/A560)","v":""},null," Заходы-продажи",null,{"$f":"W590","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C562:I562)","v":0},{"$f":"SUM(K562:N562)","v":0},null,{"$f":"SUM(C562:N562)","v":0},null,{"$f":"IF(W589=0,0,W591/W589)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C563:I563)=0,\"\",SUM(C563:I563))","v":""},{"$f":"IF(SUM(K563:N563)=0,\"\",SUM(K563:N563))","v":""},null,{"$f":"IF(SUM(C563:N563)=0,\"\",SUM(C563:N563))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA561=0,0,AA564/AA561)","v":0}]
[null,"цена перехода",{"$f":"IF(C559=0,0,C563/C559)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K559=0,0,K563/K559)","v":0},{"$f":"IF(L559=0,0,L563/L559)","v":0},{"$f":"IF(M559=0,0,M563/M559)","v":0},{"$f":"IF(N559=0,0,N563/N559)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q558:Q571)=0,\"\",SUM(Q558:Q571))","v":""},null,null,null,null,null,null,{"$f":"W591","v":0}]
[null,"цена клиента",{"$f":"IF(C561=0,0,C563/C561)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K561=0,0,K563/K561)","v":0},{"$f":"IF(L561=0,0,L563/L561)","v":0},{"$f":"IF(M561=0,0,M563/M561)","v":0},{"$f":"IF(N561=0,0,N563/N561)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C562-C563","v":0},{"$f":"D562-D563","v":0},0,0,0,0,0,null,{"$f":"K562-K563","v":0},{"$f":"L562-L563","v":0},{"$f":"M562-M563","v":0},{"$f":"N562-N563","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C566:N566)-SUM(Q558:Q571))=0,\"\",SUM(C566:N566)-SUM(Q558:Q571))","v":""},null,null,null,null,null,null,{"$f":"SUM(K531,K546,K561,K576)","v":0},{"$f":"IF(AA564=0,0,AA566/AA564)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C563=0,\"нет\",C562/C563)","v":"нет"},{"$f":"IF(D563=0,\"нет\",D562/D563)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K563=0,\"нет\",K562/K563)","v":"нет"},{"$f":"IF(L563=0,\"нет\",L562/L563)","v":"нет"},{"$f":"IF(M563=0,\"нет\",M562/M563)","v":"нет"},{"$f":"IF(N563=0,\"нет\",N562/N563)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C561:I561)=0,\"\",SUM(C562:I562)/SUM(C561:I561))","v":""},{"$f":"IF(SUM(K561:N561)=0,\"\",SUM(K562:N562)/SUM(K561:N561))","v":""},null,{"$f":"IF(SUM(C561:N561)=0,\"\",SUM(C562:N562)/SUM(C561:N561))","v":""}]
[null,"показы - заходы",{"$f":"IF(C558=0,0,C559/C558)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K558=0,0,K559/K558)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C559=0,0,C560/C559)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K559=0,0,K560/K559)","v":0},{"$f":"IF(L559=0,0,L560/L559)","v":0},{"$f":"IF(M559=0,0,M560/M559)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C559:I559)=0,0,(SUM(C560:I560)/SUM(C559:I559)))","v":0},{"$f":"IF(SUM(K559:N559)=0,0,(SUM(K560:N560)/SUM(K559:N559)))","v":0},null,{"$f":"IF(SUM(C559:N559)=0,0,(SUM(C560:N560)/SUM(C559:N559)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C560=0,0,C561/C560)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K560=0,0,K561/K560)","v":0},{"$f":"IF(L560=0,0,L561/L560)","v":0},{"$f":"IF(M560=0,0,M561/M560)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C560:I560)=0,0,(SUM(C561:I561)/SUM(C560:I560)))","v":0},{"$f":"IF(SUM(K560:N560)=0,0,(SUM(K561:N561)/SUM(K560:N560)))","v":0},null,{"$f":"IF(SUM(C560:N560)=0,0,(SUM(C561:N561)/SUM(C560:N560)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C559=0,0,C561/C559)","v":0},{"$f":"IF(D559=0,0,D561/D559)","v":0},0,0,0,0,0,null,{"$f":"IF(K559=0,0,K561/K559)","v":0},{"$f":"IF(L559=0,0,L561/L559)","v":0},{"$f":"IF(M559=0,0,M561/M559)","v":0},{"$f":"IF(N559=0,0,N561/N559)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C559:I559)=0,0,SUM(C561:I561)/SUM(C559:I559))","v":0},{"$f":"IF(SUM(K559:N559)=0,0,SUM(K561:N561)/SUM(K559:N559))","v":0},null,{"$f":"IF(SUM(C559:N559)=0,0,SUM(C561:N561)/SUM(C559:N559))","v":0}]
["4 неделя",null,{"$f":"C557","v":"прямые заходы"},{"$f":"D557","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K557","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C574:I574)=0,\"\",SUM(C574:I574)/A575)","v":""},{"$f":"IF(SUM(K574:N574)=0,\"\",SUM(K574:N574)/A575)","v":""},null,{"$f":"IF(SUM(C574:N574)=0,\"\",SUM(C574:N574)/A575)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C575:I575)/A575","v":0},{"$f":"SUM(K575:N575)/A575","v":0},null,{"$f":"SUM(C575:N575)/A575","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C576:I576)=0,\"\",SUM(C576:I576)/A575)","v":""},{"$f":"IF(SUM(K576:N576)=0,\"\",SUM(K576:N576)/A575)","v":""},null,{"$f":"IF(SUM(C576:N576)=0,\"\",SUM(C576:N576)/A575)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C577:I577)","v":0},{"$f":"SUM(K577:N577)","v":0},null,{"$f":"SUM(C577:N577)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C578:I578)=0,\"\",SUM(C578:I578))","v":""},{"$f":"IF(SUM(K578:N578)=0,\"\",SUM(K578:N578))","v":""},null,{"$f":"IF(SUM(C578:N578)=0,\"\",SUM(C578:N578))","v":""}]
[null,"цена перехода",{"$f":"IF(C574=0,0,C578/C574)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K574=0,0,K578/K574)","v":0},{"$f":"IF(L574=0,0,L578/L574)","v":0},{"$f":"IF(M574=0,0,M578/M574)","v":0},{"$f":"IF(N574=0,0,N578/N574)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q573:Q586)=0,\"\",SUM(Q573:Q586))","v":""}]
[null,"цена клиента",{"$f":"IF(C576=0,0,C578/C576)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K576=0,0,K578/K576)","v":0},{"$f":"IF(L576=0,0,L578/L576)","v":0},{"$f":"IF(M576=0,0,M578/M576)","v":0},{"$f":"IF(N576=0,0,N578/N576)","v":0}]
[null,"Денег в кассе",{"$f":"C577-C578","v":0},{"$f":"D577-D578","v":0},0,0,0,0,0,null,{"$f":"K577-K578","v":0},{"$f":"L577-L578","v":0},{"$f":"M577-M578","v":0},{"$f":"N577-N578","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C581:N581)-SUM(Q573:Q586))=0,\"\",SUM(C581:N581)-SUM(Q573:Q586))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C578=0,\"нет\",C577/C578)","v":"нет"},{"$f":"IF(D578=0,\"нет\",D577/D578)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K578=0,\"нет\",K577/K578)","v":"нет"},{"$f":"IF(L578=0,\"нет\",L577/L578)","v":"нет"},{"$f":"IF(M578=0,\"нет\",M577/M578)","v":"нет"},{"$f":"IF(N578=0,\"нет\",N577/N578)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C576:I576)=0,\"\",SUM(C577:I577)/SUM(C576:I576))","v":""},{"$f":"IF(SUM(K576:N576)=0,\"\",SUM(K577:N577)/SUM(K576:N576))","v":""},null,{"$f":"IF(SUM(C576:N576)=0,\"\",SUM(C577:N577)/SUM(C576:N576))","v":""}]
[null,"показы - заходы",{"$f":"IF(C573=0,0,C574/C573)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K573=0,0,K574/K573)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C574=0,0,C575/C574)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K574=0,0,K575/K574)","v":0},{"$f":"IF(L574=0,0,L575/L574)","v":0},{"$f":"IF(M574=0,0,M575/M574)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C574:I574)=0,0,(SUM(C575:I575)/SUM(C574:I574)))","v":0},{"$f":"IF(SUM(K574:N574)=0,0,(SUM(K575:N575)/SUM(K574:N574)))","v":0},null,{"$f":"IF(SUM(C574:N574)=0,0,(SUM(C575:N575)/SUM(C574:N574)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C575=0,0,C576/C575)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K575=0,0,K576/K575)","v":0},{"$f":"IF(L575=0,0,L576/L575)","v":0},{"$f":"IF(M575=0,0,M576/M575)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C575:I575)=0,0,(SUM(C576:I576)/SUM(C575:I575)))","v":0},{"$f":"IF(SUM(K575:N575)=0,0,(SUM(K576:N576)/SUM(K575:N575)))","v":0},null,{"$f":"IF(SUM(C575:N575)=0,0,(SUM(C576:N576)/SUM(C575:N575)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C574=0,0,C576/C574)","v":0},{"$f":"IF(D574=0,0,D576/D574)","v":0},0,0,0,0,0,null,{"$f":"IF(K574=0,0,K576/K574)","v":0},{"$f":"IF(L574=0,0,L576/L574)","v":0},{"$f":"IF(M574=0,0,M576/M574)","v":0},{"$f":"IF(N574=0,0,N576/N574)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C574:I574)=0,0,SUM(C576:I576)/SUM(C574:I574))","v":0},{"$f":"IF(SUM(K574:N574)=0,0,SUM(K576:N576)/SUM(K574:N574))","v":0},null,{"$f":"IF(SUM(C574:N574)=0,0,SUM(C576:N576)/SUM(C574:N574))","v":0}]
[null,null,{"$f":"C572","v":"прямые заходы"},{"$f":"D572","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K572","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C574+C559+C544+C529","v":0},0,0,0,0,0,0,null,{"$f":"K574+K559+K544+K529","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C575+C560+C545+C530","v":0},0,0,0,0,0,0,null,{"$f":"K575+K560+K545+K530","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C588:I588)","v":0},{"$f":"SUM(K588:N588)","v":0},null,{"$f":"SUM(C588:N588)","v":0}]
[null,"Всего продаж",{"$f":"C576+C561+C546+C531","v":0},0,0,0,0,0,{"$f":"I576+I561+I546+I531","v":0},null,{"$f":"K576+K561+K546+K531","v":0},{"$f":"L576+L561+L546+L531","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C589:I589)","v":0},{"$f":"SUM(K589:N589)","v":0},null,{"$f":"SUM(C589:N589)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C581+C566+C551+C536","v":0},0,0,0,0,0,0,null,{"$f":"K581+K566+K551+K536","v":0},{"$f":"L581+L566+L551+L536","v":0},{"$f":"M581+M566+M551+M536","v":0},{"$f":"N581+N566+N551+N536","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C590:I590)","v":0},{"$f":"SUM(K590:N590)","v":0},null,{"$f":"SUM(C590:N590)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C533,C548,C563,C578)","v":0},{"$f":"SUM(D533,D548,D563,D578)","v":0},0,0,0,0,0,null,{"$f":"SUM(K533,K548,K563,K578)","v":0},{"$f":"SUM(L533,L548,L563,L578)","v":0},{"$f":"SUM(M533,M548,M563,M578)","v":0},{"$f":"SUM(N533,N548,N563,N578)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T536,T551,T566,T581)","v":0}]
[null,"Макс цена клика",{"$f":"Z535*C595","v":0},{"$f":"Z535*D595","v":0},{"$f":"Z535*E595","v":0},{"$f":"Z535*F595","v":0},{"$f":"Z535*G595","v":0},{"$f":"Z535*H595","v":0},{"$f":"Z535*I595","v":0},null,{"$f":"Z535*K595","v":0},{"$f":"Z535*L595","v":0},{"$f":"Z535*M595","v":0},{"$f":"Z535*N595","v":0},null,{"$f":"SUM(C592:N592)","v":0},{"$f":"IF(P593=0,0,P593/(P593+P595))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C533,C548,C563,C578)=0,0,SUM(C536,C551,C566,C581)/SUM(C533,C548,C563,C578))","v":0},{"$f":"IF(SUM(D533,D548,D563,D578)=0,0,SUM(D536,D551,D566,D581)/SUM(D533,D548,D563,D578))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K533,K548,K563,K578)=0,0,SUM(K536,K551,K566,K581)/SUM(K533,K548,K563,K578))","v":0},{"$f":"IF(SUM(L533,L548,L563,L578)=0,0,SUM(L536,L551,L566,L581)/SUM(L533,L548,L563,L578))","v":0},{"$f":"IF(SUM(M533,M548,M563,M578)=0,0,SUM(M536,M551,M566,M581)/SUM(M533,M548,M563,M578))","v":0},{"$f":"IF(SUM(N533,N548,N563,N578)=0,0,SUM(N536,N551,N566,N581)/SUM(N533,N548,N563,N578))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A530,A545,A560,A575)","v":31},"Заходы-продажи общ",{"$f":"IF(C588=0,\"0\",C590/C588)","v":"0"},{"$f":"IF(D588=0,\"0\",D590/D588)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K588=0,\"0\",K590/K588)","v":"0"},{"$f":"IF(L588=0,\"0\",L590/L588)","v":"0"},{"$f":"IF(M588=0,\"0\",M590/M588)","v":"0"},{"$f":"IF(N588=0,\"0\",N590/N588)","v":"0"},null,{"$f":"SUM(Q528:Q541)+SUM(Q543:Q556)+SUM(Q558:Q571)+SUM(Q573:Q586)","v":0},{"$f":"IF(P595=0,0,P595/(P595+P593))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Август",{"$f":"W679","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C616:I616)=0,\"\",SUM(C616:I616)/A617)","v":""},{"$f":"IF(SUM(K616:N616)=0,\"\",SUM(K616:N616)/A617)","v":""},null,{"$f":"IF(SUM(C616:N616)=0,\"\",SUM(C616:N616)/A617)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C617:I617)/A617","v":0},{"$f":"SUM(K617:N617)/A617","v":0},null,{"$f":"SUM(C617:N617)/A617","v":0},null,"$ в кассе",{"$f":"W679","v":0},{"$f":"IF(SUM(W618,W633,W648,W663)=0,0,AVERAGE(W618,W633,W648,W663)*AVERAGE(W639,W624,W654,W669)*A682-AC632)","v":0},{"$f":"AJ619+AL619+AN619+AP619","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C618:I618)=0,\"\",SUM(C618:I618)/A617)","v":""},{"$f":"IF(SUM(K618:N618)=0,\"\",SUM(K618:N618)/A617)","v":""},null,{"$f":"IF(SUM(C618:N618)=0,\"\",SUM(C618:N618)/A617)","v":""},null,"Продаж за месяц",{"$f":"W678","v":0},{"$f":"Z619*A682","v":0},{"$f":"AI619*AJ618+AK619*AL618+AM619*AN618+AO619*AP618","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC617=\"\",\"введите цель\",(AC617+AC632)/AVERAGE(W624,W639,W654,W669))","v":"введите цель"},null,null,null,null,{"$f":"S618","v":"среднее продаж/день"},{"$f":"W618","v":""},{"$f":"A617","v":7},{"$f":"W633","v":""},{"$f":"A632","v":7},{"$f":"W648","v":""},{"$f":"A647","v":7},{"$f":"W663","v":""},{"$f":"A662","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C619:I619)","v":0},{"$f":"SUM(K619:N619)","v":0},null,{"$f":"SUM(C619:N619)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W618,W633,W648,W663)=0,0,AVERAGE(W618,W633,W648,W663))","v":0},"-",null,{"$f":"IF(AC618=\"введите цель\",\"введите цель\",AC618/A682)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI618<>\"\",AI618,AO532+AO532*((AO532-AM532)/AM532)),2)>=0,ROUND(IF(AI618<>\"\",AI618,AO532+AO532*((AO532-AM532)/AM532)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI619*AJ618*AI625-AI621","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK618<>\"\",AK618,AI619+AI619*((AI619-AO532)/AO532)),2)>=0,ROUND(IF(AK618<>\"\",AK618,AI619+AI619*((AI619-AO532)/AO532)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK619*AL618*AK625-AK621","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM618<>\"\",AM618,AK619+AK619*((AK619-AI619)/AI619)),2)>=0,ROUND(IF(AM618<>\"\",AM618,AK619+AK619*((AK619-AI619)/AI619)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM619*AN618*AM625-AM621","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO618<>\"\",AO618,AM619+AM619*((AM619-AK619)/AK619)),2)>=0,ROUND(IF(AO618<>\"\",AO618,AM619+AM619*((AM619-AK619)/AK619)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO619*AP618*AO625-AO621","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C620:I620)=0,\"\",SUM(C620:I620))","v":""},{"$f":"IF(SUM(K620:N620)=0,\"\",SUM(K620:N620))","v":""},null,{"$f":"IF(SUM(C620:N620)=0,\"\",SUM(C620:N620))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W616,W631,W646,W661)=0,0,AVERAGE(W616,W631,W646,W661))","v":0},"-",null,{"$f":"IF(AC617=\"\",\"введите цель\",((AC617+AC632)/((Z619*Z622*A682)/(Z620*A682)))/A682)","v":"введите цель"},null,null,null,null,{"$f":"S620","v":"затр. на рекламу/неделя"},{"$f":"W620","v":""},null,{"$f":"W635","v":""},null,{"$f":"W650","v":""},null,{"$f":"W665","v":""}]
[null,"цена перехода",{"$f":"IF(C616=0,0,C620/C616)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K616=0,0,K620/K616)","v":0},{"$f":"IF(L616=0,0,L620/L616)","v":0},{"$f":"IF(M616=0,0,M620/M616)","v":0},{"$f":"IF(N616=0,0,N620/N616)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q615:Q628)=0,\"\",SUM(Q615:Q628))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI620<>\"\",AI620,AO534+AO534*((AO534-AM534)/AM534))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK620<>\"\",AK620,AI621+AI621*((AI621-AO534)/AO534))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM620<>\"\",AM620,AK621+AK621*((AK621-AI621)/AI621))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO620<>\"\",AO620,AM621+AM621*((AM621-AK621)/AK621))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C618=0,0,C620/C618)","v":0},{"$f":"IF(D618=0,0,D620/D618)","v":0},{"$f":"IF(E618=0,0,E620/E618)","v":0},0,0,0,0,null,{"$f":"IF(K618=0,0,K620/K618)","v":0},{"$f":"IF(L618=0,0,L620/L618)","v":0},{"$f":"IF(M618=0,0,M620/M618)","v":0},{"$f":"IF(N618=0,0,N620/N618)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W624,W639,W654,W669)=0,0,AVERAGE(W624,W639,W654,W669))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C619-C620","v":0},{"$f":"D619-D620","v":0},0,0,0,0,0,null,{"$f":"K619-K620","v":0},{"$f":"L619-L620","v":0},{"$f":"M619-M620","v":0},{"$f":"N619-N620","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C623:N623)-SUM(Q615:Q628))=0,\"\",SUM(C623:N623)-SUM(Q615:Q628))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA617","v":0},null,{"$f":"IF(AC622=\"\",\"введите цель\",Z619*A682*AC622-AC632)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C620=0,\"нет\",C619/C620)","v":"нет"},{"$f":"IF(D620=0,\"нет\",D619/D620)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K620=0,\"нет\",K619/K620)","v":"нет"},{"$f":"IF(L620=0,\"нет\",L619/L620)","v":"нет"},{"$f":"IF(M620=0,\"нет\",M619/M620)","v":"нет"},{"$f":"IF(N620=0,\"нет\",N619/N620)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C618:I618)=0,\"\",SUM(C619:I619)/SUM(C618:I618))","v":""},{"$f":"IF(SUM(K618:N618)=0,\"\",SUM(K619:N619)/SUM(K618:N618))","v":""},null,{"$f":"IF(SUM(C618:N618)=0,\"\",SUM(C619:N619)/SUM(C618:N618))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S624","v":"Средний Чек"},{"$f":"W624","v":""},null,{"$f":"W639","v":""},null,{"$f":"W654","v":""},null,{"$f":"W669","v":""}]
[null,"показы - заходы",{"$f":"IF(C615=0,0,C616/C615)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K615=0,0,K616/K615)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z620","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI624<>\"\",AI624,AO538+AO538*((AO538-AM538)/AM538))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK624<>\"\",AK624,AI625+AI625*((AI625-AO538)/AO538))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM624<>\"\",AM624,AK625+AK625*((AK625-AI625)/AI625))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO624<>\"\",AO624,AM625+AM625*((AM625-AK625)/AK625))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C616=0,0,C617/C616)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K616=0,0,K617/K616)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C616:I616)=0,0,(SUM(C617:I617)/SUM(C616:I616)))","v":0},{"$f":"IF(SUM(K616:N616)=0,0,(SUM(K617:N617)/SUM(K616:N616)))","v":0},null,{"$f":"IF(SUM(C616:N616)=0,0,(SUM(C617:N617)/SUM(C616:N616)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA617","v":0},null,{"$f":"IF(AC625=\"\",\"введите цель\",((Z619*Z622*A682)/(Z620*A682))*AC625*A682-AC632)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C617=0,0,C618/C617)","v":0},0,0,0,0,{"$f":"IF(H617=0,0,H618/H617)","v":0},{"$f":"IF(I617=0,0,I618/I617)","v":0},null,{"$f":"IF(K617=0,0,K618/K617)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C617:I617)=0,0,(SUM(C618:I618)/SUM(C617:I617)))","v":0},{"$f":"IF(SUM(K617:N617)=0,0,(SUM(K618:N618)/SUM(K617:N617)))","v":0},null,{"$f":"IF(SUM(C617:N617)=0,0,(SUM(C618:N618)/SUM(C617:N617)))","v":0},null,"продаж в день",{"$f":"Z619","v":0},"-",null,{"$f":"IF(AC625=\"\",\"введите цель\",W678/W676*AC625)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C616=0,0,C618/C616)","v":0},{"$f":"IF(D616=0,0,D618/D616)","v":0},0,0,0,0,0,null,{"$f":"IF(K616=0,0,K618/K616)","v":0},{"$f":"IF(L616=0,0,L618/L616)","v":0},{"$f":"IF(M616=0,0,M618/M616)","v":0},{"$f":"IF(N616=0,0,N618/N616)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C616:I616)=0,0,SUM(C618:I618)/SUM(C616:I616))","v":0},{"$f":"IF(SUM(K616:N616)=0,0,SUM(K618:N618)/SUM(K616:N616))","v":0},null,{"$f":"IF(SUM(C616:N616)=0,0,SUM(C618:N618)/SUM(C616:N616))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z622","v":0}]
["2 неделя",null,{"$f":"C614","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K614","v":"Повторные"},{"$f":"L614","v":"авито"},{"$f":"M614","v":"вконтакт"},{"$f":"N614","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z619=0,0,Z619/Z620)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z619","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C631:I631)=0,\"\",SUM(C631:I631)/A632)","v":""},{"$f":"IF(SUM(K631:N631)=0,\"\",SUM(K631:N631)/A632)","v":""},null,{"$f":"IF(SUM(C631:N631)=0,\"\",SUM(C631:N631)/A632)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z620","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C632:I632)/A632","v":0},{"$f":"SUM(K632:N632)/A632","v":0},null,{"$f":"SUM(C632:N632)/A632","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W620,W635,W650,W665)=0,0,AVERAGE(W620,W635,W650,W665)*4+SUM(T621,T636,T651,T666))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C633:I633)=0,\"\",SUM(C633:I633)/A632)","v":""},{"$f":"IF(SUM(K633:N633)=0,\"\",SUM(K633:N633)/A632)","v":""},null,{"$f":"IF(SUM(C633:N633)=0,\"\",SUM(C633:N633)/A632)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C634:I634)","v":0},{"$f":"SUM(K634:N634)","v":0},null,{"$f":"SUM(C634:N634)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C635:I635)=0,\"\",SUM(C635:I635))","v":""},{"$f":"IF(SUM(K635:N635)=0,\"\",SUM(K635:N635))","v":""},null,{"$f":"IF(SUM(C635:N635)=0,\"\",SUM(C635:N635))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C631=0,0,C635/C631)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K631=0,0,K635/K631)","v":0},{"$f":"IF(L631=0,0,L635/L631)","v":0},{"$f":"IF(M631=0,0,M635/M631)","v":0},{"$f":"IF(N631=0,0,N635/N631)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q630:Q643)=0,\"\",SUM(Q630:Q643))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C633=0,0,C635/C633)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K633=0,0,K635/K633)","v":0},{"$f":"IF(L633=0,0,L635/L633)","v":0},{"$f":"IF(M633=0,0,M635/M633)","v":0},{"$f":"IF(N633=0,0,N635/N633)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C634-C635","v":0},{"$f":"D634-D635","v":0},0,0,0,0,0,null,{"$f":"K634-K635","v":0},{"$f":"L634-L635","v":0},{"$f":"M634-M635","v":0},{"$f":"N634-N635","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C638:N638)-SUM(Q630:Q643))=0,\"\",SUM(C638:N638)-SUM(Q630:Q643))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C635=0,\"нет\",C634/C635)","v":"нет"},{"$f":"IF(D635=0,\"нет\",D634/D635)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K635=0,\"нет\",K634/K635)","v":"нет"},{"$f":"IF(L635=0,\"нет\",L634/L635)","v":"нет"},{"$f":"IF(M635=0,\"нет\",M634/M635)","v":"нет"},{"$f":"IF(N635=0,\"нет\",N634/N635)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C633:I633)=0,\"\",SUM(C634:I634)/SUM(C633:I633))","v":""},{"$f":"IF(SUM(K633:N633)=0,\"\",SUM(K634:N634)/SUM(K633:N633))","v":""},null,{"$f":"IF(SUM(C633:N633)=0,\"\",SUM(C634:N634)/SUM(C633:N633))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC635*AC636*AC637*30-AC638","v":0}]
[null,"показы - заходы",{"$f":"IF(C630=0,0,C631/C630)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K630=0,0,K631/K630)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C631=0,0,C632/C631)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K631=0,0,K632/K631)","v":0},{"$f":"IF(L631=0,0,L632/L631)","v":0},{"$f":"IF(M631=0,0,M632/M631)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C631:I631)=0,0,(SUM(C632:I632)/SUM(C631:I631)))","v":0},{"$f":"IF(SUM(K631:N631)=0,0,(SUM(K632:N632)/SUM(K631:N631)))","v":0},null,{"$f":"IF(SUM(C631:N631)=0,0,(SUM(C632:N632)/SUM(C631:N631)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C632=0,0,C633/C632)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K632=0,0,K633/K632)","v":0},{"$f":"IF(L632=0,0,L633/L632)","v":0},{"$f":"IF(M632=0,0,M633/M632)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C632:I632)=0,0,(SUM(C633:I633)/SUM(C632:I632)))","v":0},{"$f":"IF(SUM(K632:N632)=0,0,(SUM(K633:N633)/SUM(K632:N632)))","v":0},null,{"$f":"IF(SUM(C632:N632)=0,0,(SUM(C633:N633)/SUM(C632:N632)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C631=0,0,C633/C631)","v":0},{"$f":"IF(D631=0,0,D633/D631)","v":0},0,0,0,0,0,null,{"$f":"IF(K631=0,0,K633/K631)","v":0},{"$f":"IF(L631=0,0,L633/L631)","v":0},{"$f":"IF(M631=0,0,M633/M631)","v":0},{"$f":"IF(N631=0,0,N633/N631)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C631:I631)=0,0,SUM(C633:I633)/SUM(C631:I631))","v":0},{"$f":"IF(SUM(K631:N631)=0,0,SUM(K633:N633)/SUM(K631:N631))","v":0},null,{"$f":"IF(SUM(C631:N631)=0,0,SUM(C633:N633)/SUM(C631:N631))","v":0}]
["3 неделя",null,{"$f":"C629","v":"прямые заходы"},{"$f":"D629","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K629","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W676","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C646:I646)=0,\"\",SUM(C646:I646)/A647)","v":""},{"$f":"IF(SUM(K646:N646)=0,\"\",SUM(K646:N646)/A647)","v":""},null,{"$f":"IF(SUM(C646:N646)=0,\"\",SUM(C646:N646)/A647)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C647:I647)/A647","v":0},{"$f":"SUM(K647:N647)/A647","v":0},null,{"$f":"SUM(C647:N647)/A647","v":0},null,null,null,"откликов",null,{"$f":"IF(AA645=0,0,AA648/AA645)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C648:I648)=0,\"\",SUM(C648:I648)/A647)","v":""},{"$f":"IF(SUM(K648:N648)=0,\"\",SUM(K648:N648)/A647)","v":""},null,{"$f":"IF(SUM(C648:N648)=0,\"\",SUM(C648:N648)/A647)","v":""},null," Заходы-продажи",null,{"$f":"W677","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C649:I649)","v":0},{"$f":"SUM(K649:N649)","v":0},null,{"$f":"SUM(C649:N649)","v":0},null,{"$f":"IF(W676=0,0,W678/W676)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C650:I650)=0,\"\",SUM(C650:I650))","v":""},{"$f":"IF(SUM(K650:N650)=0,\"\",SUM(K650:N650))","v":""},null,{"$f":"IF(SUM(C650:N650)=0,\"\",SUM(C650:N650))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA648=0,0,AA651/AA648)","v":0}]
[null,"цена перехода",{"$f":"IF(C646=0,0,C650/C646)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K646=0,0,K650/K646)","v":0},{"$f":"IF(L646=0,0,L650/L646)","v":0},{"$f":"IF(M646=0,0,M650/M646)","v":0},{"$f":"IF(N646=0,0,N650/N646)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q645:Q658)=0,\"\",SUM(Q645:Q658))","v":""},null,null,null,null,null,null,{"$f":"W678","v":0}]
[null,"цена клиента",{"$f":"IF(C648=0,0,C650/C648)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K648=0,0,K650/K648)","v":0},{"$f":"IF(L648=0,0,L650/L648)","v":0},{"$f":"IF(M648=0,0,M650/M648)","v":0},{"$f":"IF(N648=0,0,N650/N648)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C649-C650","v":0},{"$f":"D649-D650","v":0},0,0,0,0,0,null,{"$f":"K649-K650","v":0},{"$f":"L649-L650","v":0},{"$f":"M649-M650","v":0},{"$f":"N649-N650","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C653:N653)-SUM(Q645:Q658))=0,\"\",SUM(C653:N653)-SUM(Q645:Q658))","v":""},null,null,null,null,null,null,{"$f":"SUM(K618,K633,K648,K663)","v":0},{"$f":"IF(AA651=0,0,AA653/AA651)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C650=0,\"нет\",C649/C650)","v":"нет"},{"$f":"IF(D650=0,\"нет\",D649/D650)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K650=0,\"нет\",K649/K650)","v":"нет"},{"$f":"IF(L650=0,\"нет\",L649/L650)","v":"нет"},{"$f":"IF(M650=0,\"нет\",M649/M650)","v":"нет"},{"$f":"IF(N650=0,\"нет\",N649/N650)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C648:I648)=0,\"\",SUM(C649:I649)/SUM(C648:I648))","v":""},{"$f":"IF(SUM(K648:N648)=0,\"\",SUM(K649:N649)/SUM(K648:N648))","v":""},null,{"$f":"IF(SUM(C648:N648)=0,\"\",SUM(C649:N649)/SUM(C648:N648))","v":""}]
[null,"показы - заходы",{"$f":"IF(C645=0,0,C646/C645)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K645=0,0,K646/K645)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C646=0,0,C647/C646)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K646=0,0,K647/K646)","v":0},{"$f":"IF(L646=0,0,L647/L646)","v":0},{"$f":"IF(M646=0,0,M647/M646)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C646:I646)=0,0,(SUM(C647:I647)/SUM(C646:I646)))","v":0},{"$f":"IF(SUM(K646:N646)=0,0,(SUM(K647:N647)/SUM(K646:N646)))","v":0},null,{"$f":"IF(SUM(C646:N646)=0,0,(SUM(C647:N647)/SUM(C646:N646)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C647=0,0,C648/C647)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K647=0,0,K648/K647)","v":0},{"$f":"IF(L647=0,0,L648/L647)","v":0},{"$f":"IF(M647=0,0,M648/M647)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C647:I647)=0,0,(SUM(C648:I648)/SUM(C647:I647)))","v":0},{"$f":"IF(SUM(K647:N647)=0,0,(SUM(K648:N648)/SUM(K647:N647)))","v":0},null,{"$f":"IF(SUM(C647:N647)=0,0,(SUM(C648:N648)/SUM(C647:N647)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C646=0,0,C648/C646)","v":0},{"$f":"IF(D646=0,0,D648/D646)","v":0},0,0,0,0,0,null,{"$f":"IF(K646=0,0,K648/K646)","v":0},{"$f":"IF(L646=0,0,L648/L646)","v":0},{"$f":"IF(M646=0,0,M648/M646)","v":0},{"$f":"IF(N646=0,0,N648/N646)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C646:I646)=0,0,SUM(C648:I648)/SUM(C646:I646))","v":0},{"$f":"IF(SUM(K646:N646)=0,0,SUM(K648:N648)/SUM(K646:N646))","v":0},null,{"$f":"IF(SUM(C646:N646)=0,0,SUM(C648:N648)/SUM(C646:N646))","v":0}]
["4 неделя",null,{"$f":"C644","v":"прямые заходы"},{"$f":"D644","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K644","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C661:I661)=0,\"\",SUM(C661:I661)/A662)","v":""},{"$f":"IF(SUM(K661:N661)=0,\"\",SUM(K661:N661)/A662)","v":""},null,{"$f":"IF(SUM(C661:N661)=0,\"\",SUM(C661:N661)/A662)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C662:I662)/A662","v":0},{"$f":"SUM(K662:N662)/A662","v":0},null,{"$f":"SUM(C662:N662)/A662","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C663:I663)=0,\"\",SUM(C663:I663)/A662)","v":""},{"$f":"IF(SUM(K663:N663)=0,\"\",SUM(K663:N663)/A662)","v":""},null,{"$f":"IF(SUM(C663:N663)=0,\"\",SUM(C663:N663)/A662)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C664:I664)","v":0},{"$f":"SUM(K664:N664)","v":0},null,{"$f":"SUM(C664:N664)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C665:I665)=0,\"\",SUM(C665:I665))","v":""},{"$f":"IF(SUM(K665:N665)=0,\"\",SUM(K665:N665))","v":""},null,{"$f":"IF(SUM(C665:N665)=0,\"\",SUM(C665:N665))","v":""}]
[null,"цена перехода",{"$f":"IF(C661=0,0,C665/C661)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K661=0,0,K665/K661)","v":0},{"$f":"IF(L661=0,0,L665/L661)","v":0},{"$f":"IF(M661=0,0,M665/M661)","v":0},{"$f":"IF(N661=0,0,N665/N661)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q660:Q673)=0,\"\",SUM(Q660:Q673))","v":""}]
[null,"цена клиента",{"$f":"IF(C663=0,0,C665/C663)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K663=0,0,K665/K663)","v":0},{"$f":"IF(L663=0,0,L665/L663)","v":0},{"$f":"IF(M663=0,0,M665/M663)","v":0},{"$f":"IF(N663=0,0,N665/N663)","v":0}]
[null,"Денег в кассе",{"$f":"C664-C665","v":0},{"$f":"D664-D665","v":0},0,0,0,0,0,null,{"$f":"K664-K665","v":0},{"$f":"L664-L665","v":0},{"$f":"M664-M665","v":0},{"$f":"N664-N665","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C668:N668)-SUM(Q660:Q673))=0,\"\",SUM(C668:N668)-SUM(Q660:Q673))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C665=0,\"нет\",C664/C665)","v":"нет"},{"$f":"IF(D665=0,\"нет\",D664/D665)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K665=0,\"нет\",K664/K665)","v":"нет"},{"$f":"IF(L665=0,\"нет\",L664/L665)","v":"нет"},{"$f":"IF(M665=0,\"нет\",M664/M665)","v":"нет"},{"$f":"IF(N665=0,\"нет\",N664/N665)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C663:I663)=0,\"\",SUM(C664:I664)/SUM(C663:I663))","v":""},{"$f":"IF(SUM(K663:N663)=0,\"\",SUM(K664:N664)/SUM(K663:N663))","v":""},null,{"$f":"IF(SUM(C663:N663)=0,\"\",SUM(C664:N664)/SUM(C663:N663))","v":""}]
[null,"показы - заходы",{"$f":"IF(C660=0,0,C661/C660)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K660=0,0,K661/K660)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C661=0,0,C662/C661)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K661=0,0,K662/K661)","v":0},{"$f":"IF(L661=0,0,L662/L661)","v":0},{"$f":"IF(M661=0,0,M662/M661)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C661:I661)=0,0,(SUM(C662:I662)/SUM(C661:I661)))","v":0},{"$f":"IF(SUM(K661:N661)=0,0,(SUM(K662:N662)/SUM(K661:N661)))","v":0},null,{"$f":"IF(SUM(C661:N661)=0,0,(SUM(C662:N662)/SUM(C661:N661)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C662=0,0,C663/C662)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K662=0,0,K663/K662)","v":0},{"$f":"IF(L662=0,0,L663/L662)","v":0},{"$f":"IF(M662=0,0,M663/M662)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C662:I662)=0,0,(SUM(C663:I663)/SUM(C662:I662)))","v":0},{"$f":"IF(SUM(K662:N662)=0,0,(SUM(K663:N663)/SUM(K662:N662)))","v":0},null,{"$f":"IF(SUM(C662:N662)=0,0,(SUM(C663:N663)/SUM(C662:N662)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C661=0,0,C663/C661)","v":0},{"$f":"IF(D661=0,0,D663/D661)","v":0},0,0,0,0,0,null,{"$f":"IF(K661=0,0,K663/K661)","v":0},{"$f":"IF(L661=0,0,L663/L661)","v":0},{"$f":"IF(M661=0,0,M663/M661)","v":0},{"$f":"IF(N661=0,0,N663/N661)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C661:I661)=0,0,SUM(C663:I663)/SUM(C661:I661))","v":0},{"$f":"IF(SUM(K661:N661)=0,0,SUM(K663:N663)/SUM(K661:N661))","v":0},null,{"$f":"IF(SUM(C661:N661)=0,0,SUM(C663:N663)/SUM(C661:N661))","v":0}]
[null,null,{"$f":"C659","v":"прямые заходы"},{"$f":"D659","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K659","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C661+C646+C631+C616","v":0},0,0,0,0,0,0,null,{"$f":"K661+K646+K631+K616","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C662+C647+C632+C617","v":0},0,0,0,0,0,0,null,{"$f":"K662+K647+K632+K617","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C675:I675)","v":0},{"$f":"SUM(K675:N675)","v":0},null,{"$f":"SUM(C675:N675)","v":0}]
[null,"Всего продаж",{"$f":"C663+C648+C633+C618","v":0},0,0,0,0,0,{"$f":"I663+I648+I633+I618","v":0},null,{"$f":"K663+K648+K633+K618","v":0},{"$f":"L663+L648+L633+L618","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C676:I676)","v":0},{"$f":"SUM(K676:N676)","v":0},null,{"$f":"SUM(C676:N676)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C668+C653+C638+C623","v":0},0,0,0,0,0,0,null,{"$f":"K668+K653+K638+K623","v":0},{"$f":"L668+L653+L638+L623","v":0},{"$f":"M668+M653+M638+M623","v":0},{"$f":"N668+N653+N638+N623","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C677:I677)","v":0},{"$f":"SUM(K677:N677)","v":0},null,{"$f":"SUM(C677:N677)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C620,C635,C650,C665)","v":0},{"$f":"SUM(D620,D635,D650,D665)","v":0},0,0,0,0,0,null,{"$f":"SUM(K620,K635,K650,K665)","v":0},{"$f":"SUM(L620,L635,L650,L665)","v":0},{"$f":"SUM(M620,M635,M650,M665)","v":0},{"$f":"SUM(N620,N635,N650,N665)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T623,T638,T653,T668)","v":0}]
[null,"Макс цена клика",{"$f":"Z622*C682","v":0},{"$f":"Z622*D682","v":0},{"$f":"Z622*E682","v":0},{"$f":"Z622*F682","v":0},{"$f":"Z622*G682","v":0},{"$f":"Z622*H682","v":0},{"$f":"Z622*I682","v":0},null,{"$f":"Z622*K682","v":0},{"$f":"Z622*L682","v":0},{"$f":"Z622*M682","v":0},{"$f":"Z622*N682","v":0},null,{"$f":"SUM(C679:N679)","v":0},{"$f":"IF(P680=0,0,P680/(P680+P682))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C620,C635,C650,C665)=0,0,SUM(C623,C638,C653,C668)/SUM(C620,C635,C650,C665))","v":0},{"$f":"IF(SUM(D620,D635,D650,D665)=0,0,SUM(D623,D638,D653,D668)/SUM(D620,D635,D650,D665))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K620,K635,K650,K665)=0,0,SUM(K623,K638,K653,K668)/SUM(K620,K635,K650,K665))","v":0},{"$f":"IF(SUM(L620,L635,L650,L665)=0,0,SUM(L623,L638,L653,L668)/SUM(L620,L635,L650,L665))","v":0},{"$f":"IF(SUM(M620,M635,M650,M665)=0,0,SUM(M623,M638,M653,M668)/SUM(M620,M635,M650,M665))","v":0},{"$f":"IF(SUM(N620,N635,N650,N665)=0,0,SUM(N623,N638,N653,N668)/SUM(N620,N635,N650,N665))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A617,A632,A647,A662)","v":31},"Заходы-продажи общ",{"$f":"IF(C675=0,\"0\",C677/C675)","v":"0"},{"$f":"IF(D675=0,\"0\",D677/D675)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K675=0,\"0\",K677/K675)","v":"0"},{"$f":"IF(L675=0,\"0\",L677/L675)","v":"0"},{"$f":"IF(M675=0,\"0\",M677/M675)","v":"0"},{"$f":"IF(N675=0,\"0\",N677/N675)","v":"0"},null,{"$f":"SUM(Q615:Q628)+SUM(Q630:Q643)+SUM(Q645:Q658)+SUM(Q660:Q673)","v":0},{"$f":"IF(P682=0,0,P682/(P682+P680))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Сентябрь",{"$f":"W766","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C703:I703)=0,\"\",SUM(C703:I703)/A704)","v":""},{"$f":"IF(SUM(K703:N703)=0,\"\",SUM(K703:N703)/A704)","v":""},null,{"$f":"IF(SUM(C703:N703)=0,\"\",SUM(C703:N703)/A704)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C704:I704)/A704","v":0},{"$f":"SUM(K704:N704)/A704","v":0},null,{"$f":"SUM(C704:N704)/A704","v":0},null,"$ в кассе",{"$f":"W766","v":0},{"$f":"IF(SUM(W705,W720,W735,W750)=0,0,AVERAGE(W705,W720,W735,W750)*AVERAGE(W726,W711,W741,W756)*A769-AC719)","v":0},{"$f":"AJ706+AL706+AN706+AP706","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C705:I705)=0,\"\",SUM(C705:I705)/A704)","v":""},{"$f":"IF(SUM(K705:N705)=0,\"\",SUM(K705:N705)/A704)","v":""},null,{"$f":"IF(SUM(C705:N705)=0,\"\",SUM(C705:N705)/A704)","v":""},null,"Продаж за месяц",{"$f":"W765","v":0},{"$f":"Z706*A769","v":0},{"$f":"AI706*AJ705+AK706*AL705+AM706*AN705+AO706*AP705","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC704=\"\",\"введите цель\",(AC704+AC719)/AVERAGE(W711,W726,W741,W756))","v":"введите цель"},null,null,null,null,{"$f":"S705","v":"среднее продаж/день"},{"$f":"W705","v":""},{"$f":"A704","v":7},{"$f":"W720","v":""},{"$f":"A719","v":7},{"$f":"W735","v":""},{"$f":"A734","v":7},{"$f":"W750","v":""},{"$f":"A749","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C706:I706)","v":0},{"$f":"SUM(K706:N706)","v":0},null,{"$f":"SUM(C706:N706)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W705,W720,W735,W750)=0,0,AVERAGE(W705,W720,W735,W750))","v":0},"-",null,{"$f":"IF(AC705=\"введите цель\",\"введите цель\",AC705/A769)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI705<>\"\",AI705,AO619+AO619*((AO619-AM619)/AM619)),2)>=0,ROUND(IF(AI705<>\"\",AI705,AO619+AO619*((AO619-AM619)/AM619)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI706*AJ705*AI712-AI708","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK705<>\"\",AK705,AI706+AI706*((AI706-AO619)/AO619)),2)>=0,ROUND(IF(AK705<>\"\",AK705,AI706+AI706*((AI706-AO619)/AO619)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK706*AL705*AK712-AK708","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM705<>\"\",AM705,AK706+AK706*((AK706-AI706)/AI706)),2)>=0,ROUND(IF(AM705<>\"\",AM705,AK706+AK706*((AK706-AI706)/AI706)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM706*AN705*AM712-AM708","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO705<>\"\",AO705,AM706+AM706*((AM706-AK706)/AK706)),2)>=0,ROUND(IF(AO705<>\"\",AO705,AM706+AM706*((AM706-AK706)/AK706)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO706*AP705*AO712-AO708","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C707:I707)=0,\"\",SUM(C707:I707))","v":""},{"$f":"IF(SUM(K707:N707)=0,\"\",SUM(K707:N707))","v":""},null,{"$f":"IF(SUM(C707:N707)=0,\"\",SUM(C707:N707))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W703,W718,W733,W748)=0,0,AVERAGE(W703,W718,W733,W748))","v":0},"-",null,{"$f":"IF(AC704=\"\",\"введите цель\",((AC704+AC719)/((Z706*Z709*A769)/(Z707*A769)))/A769)","v":"введите цель"},null,null,null,null,{"$f":"S707","v":"затр. на рекламу/неделя"},{"$f":"W707","v":""},null,{"$f":"W722","v":""},null,{"$f":"W737","v":""},null,{"$f":"W752","v":""}]
[null,"цена перехода",{"$f":"IF(C703=0,0,C707/C703)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K703=0,0,K707/K703)","v":0},{"$f":"IF(L703=0,0,L707/L703)","v":0},{"$f":"IF(M703=0,0,M707/M703)","v":0},{"$f":"IF(N703=0,0,N707/N703)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q702:Q715)=0,\"\",SUM(Q702:Q715))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI707<>\"\",AI707,AO621+AO621*((AO621-AM621)/AM621))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK707<>\"\",AK707,AI708+AI708*((AI708-AO621)/AO621))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM707<>\"\",AM707,AK708+AK708*((AK708-AI708)/AI708))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO707<>\"\",AO707,AM708+AM708*((AM708-AK708)/AK708))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C705=0,0,C707/C705)","v":0},{"$f":"IF(D705=0,0,D707/D705)","v":0},{"$f":"IF(E705=0,0,E707/E705)","v":0},0,0,0,0,null,{"$f":"IF(K705=0,0,K707/K705)","v":0},{"$f":"IF(L705=0,0,L707/L705)","v":0},{"$f":"IF(M705=0,0,M707/M705)","v":0},{"$f":"IF(N705=0,0,N707/N705)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W711,W726,W741,W756)=0,0,AVERAGE(W711,W726,W741,W756))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C706-C707","v":0},{"$f":"D706-D707","v":0},0,0,0,0,0,null,{"$f":"K706-K707","v":0},{"$f":"L706-L707","v":0},{"$f":"M706-M707","v":0},{"$f":"N706-N707","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C710:N710)-SUM(Q702:Q715))=0,\"\",SUM(C710:N710)-SUM(Q702:Q715))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA704","v":0},null,{"$f":"IF(AC709=\"\",\"введите цель\",Z706*A769*AC709-AC719)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C707=0,\"нет\",C706/C707)","v":"нет"},{"$f":"IF(D707=0,\"нет\",D706/D707)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K707=0,\"нет\",K706/K707)","v":"нет"},{"$f":"IF(L707=0,\"нет\",L706/L707)","v":"нет"},{"$f":"IF(M707=0,\"нет\",M706/M707)","v":"нет"},{"$f":"IF(N707=0,\"нет\",N706/N707)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C705:I705)=0,\"\",SUM(C706:I706)/SUM(C705:I705))","v":""},{"$f":"IF(SUM(K705:N705)=0,\"\",SUM(K706:N706)/SUM(K705:N705))","v":""},null,{"$f":"IF(SUM(C705:N705)=0,\"\",SUM(C706:N706)/SUM(C705:N705))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S711","v":"Средний Чек"},{"$f":"W711","v":""},null,{"$f":"W726","v":""},null,{"$f":"W741","v":""},null,{"$f":"W756","v":""}]
[null,"показы - заходы",{"$f":"IF(C702=0,0,C703/C702)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K702=0,0,K703/K702)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z707","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI711<>\"\",AI711,AO625+AO625*((AO625-AM625)/AM625))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK711<>\"\",AK711,AI712+AI712*((AI712-AO625)/AO625))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM711<>\"\",AM711,AK712+AK712*((AK712-AI712)/AI712))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO711<>\"\",AO711,AM712+AM712*((AM712-AK712)/AK712))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C703=0,0,C704/C703)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K703=0,0,K704/K703)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C703:I703)=0,0,(SUM(C704:I704)/SUM(C703:I703)))","v":0},{"$f":"IF(SUM(K703:N703)=0,0,(SUM(K704:N704)/SUM(K703:N703)))","v":0},null,{"$f":"IF(SUM(C703:N703)=0,0,(SUM(C704:N704)/SUM(C703:N703)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA704","v":0},null,{"$f":"IF(AC712=\"\",\"введите цель\",((Z706*Z709*A769)/(Z707*A769))*AC712*A769-AC719)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C704=0,0,C705/C704)","v":0},0,0,0,0,{"$f":"IF(H704=0,0,H705/H704)","v":0},{"$f":"IF(I704=0,0,I705/I704)","v":0},null,{"$f":"IF(K704=0,0,K705/K704)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C704:I704)=0,0,(SUM(C705:I705)/SUM(C704:I704)))","v":0},{"$f":"IF(SUM(K704:N704)=0,0,(SUM(K705:N705)/SUM(K704:N704)))","v":0},null,{"$f":"IF(SUM(C704:N704)=0,0,(SUM(C705:N705)/SUM(C704:N704)))","v":0},null,"продаж в день",{"$f":"Z706","v":0},"-",null,{"$f":"IF(AC712=\"\",\"введите цель\",W765/W763*AC712)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C703=0,0,C705/C703)","v":0},{"$f":"IF(D703=0,0,D705/D703)","v":0},0,0,0,0,0,null,{"$f":"IF(K703=0,0,K705/K703)","v":0},{"$f":"IF(L703=0,0,L705/L703)","v":0},{"$f":"IF(M703=0,0,M705/M703)","v":0},{"$f":"IF(N703=0,0,N705/N703)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C703:I703)=0,0,SUM(C705:I705)/SUM(C703:I703))","v":0},{"$f":"IF(SUM(K703:N703)=0,0,SUM(K705:N705)/SUM(K703:N703))","v":0},null,{"$f":"IF(SUM(C703:N703)=0,0,SUM(C705:N705)/SUM(C703:N703))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z709","v":0}]
["2 неделя",null,{"$f":"C701","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K701","v":"Повторные"},{"$f":"L701","v":"авито"},{"$f":"M701","v":"вконтакт"},{"$f":"N701","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z706=0,0,Z706/Z707)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z706","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C718:I718)=0,\"\",SUM(C718:I718)/A719)","v":""},{"$f":"IF(SUM(K718:N718)=0,\"\",SUM(K718:N718)/A719)","v":""},null,{"$f":"IF(SUM(C718:N718)=0,\"\",SUM(C718:N718)/A719)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z707","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C719:I719)/A719","v":0},{"$f":"SUM(K719:N719)/A719","v":0},null,{"$f":"SUM(C719:N719)/A719","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W707,W722,W737,W752)=0,0,AVERAGE(W707,W722,W737,W752)*4+SUM(T708,T723,T738,T753))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C720:I720)=0,\"\",SUM(C720:I720)/A719)","v":""},{"$f":"IF(SUM(K720:N720)=0,\"\",SUM(K720:N720)/A719)","v":""},null,{"$f":"IF(SUM(C720:N720)=0,\"\",SUM(C720:N720)/A719)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C721:I721)","v":0},{"$f":"SUM(K721:N721)","v":0},null,{"$f":"SUM(C721:N721)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C722:I722)=0,\"\",SUM(C722:I722))","v":""},{"$f":"IF(SUM(K722:N722)=0,\"\",SUM(K722:N722))","v":""},null,{"$f":"IF(SUM(C722:N722)=0,\"\",SUM(C722:N722))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C718=0,0,C722/C718)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K718=0,0,K722/K718)","v":0},{"$f":"IF(L718=0,0,L722/L718)","v":0},{"$f":"IF(M718=0,0,M722/M718)","v":0},{"$f":"IF(N718=0,0,N722/N718)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q717:Q730)=0,\"\",SUM(Q717:Q730))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C720=0,0,C722/C720)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K720=0,0,K722/K720)","v":0},{"$f":"IF(L720=0,0,L722/L720)","v":0},{"$f":"IF(M720=0,0,M722/M720)","v":0},{"$f":"IF(N720=0,0,N722/N720)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C721-C722","v":0},{"$f":"D721-D722","v":0},0,0,0,0,0,null,{"$f":"K721-K722","v":0},{"$f":"L721-L722","v":0},{"$f":"M721-M722","v":0},{"$f":"N721-N722","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C725:N725)-SUM(Q717:Q730))=0,\"\",SUM(C725:N725)-SUM(Q717:Q730))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C722=0,\"нет\",C721/C722)","v":"нет"},{"$f":"IF(D722=0,\"нет\",D721/D722)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K722=0,\"нет\",K721/K722)","v":"нет"},{"$f":"IF(L722=0,\"нет\",L721/L722)","v":"нет"},{"$f":"IF(M722=0,\"нет\",M721/M722)","v":"нет"},{"$f":"IF(N722=0,\"нет\",N721/N722)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C720:I720)=0,\"\",SUM(C721:I721)/SUM(C720:I720))","v":""},{"$f":"IF(SUM(K720:N720)=0,\"\",SUM(K721:N721)/SUM(K720:N720))","v":""},null,{"$f":"IF(SUM(C720:N720)=0,\"\",SUM(C721:N721)/SUM(C720:N720))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC722*AC723*AC724*30-AC725","v":0}]
[null,"показы - заходы",{"$f":"IF(C717=0,0,C718/C717)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K717=0,0,K718/K717)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C718=0,0,C719/C718)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K718=0,0,K719/K718)","v":0},{"$f":"IF(L718=0,0,L719/L718)","v":0},{"$f":"IF(M718=0,0,M719/M718)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C718:I718)=0,0,(SUM(C719:I719)/SUM(C718:I718)))","v":0},{"$f":"IF(SUM(K718:N718)=0,0,(SUM(K719:N719)/SUM(K718:N718)))","v":0},null,{"$f":"IF(SUM(C718:N718)=0,0,(SUM(C719:N719)/SUM(C718:N718)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C719=0,0,C720/C719)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K719=0,0,K720/K719)","v":0},{"$f":"IF(L719=0,0,L720/L719)","v":0},{"$f":"IF(M719=0,0,M720/M719)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C719:I719)=0,0,(SUM(C720:I720)/SUM(C719:I719)))","v":0},{"$f":"IF(SUM(K719:N719)=0,0,(SUM(K720:N720)/SUM(K719:N719)))","v":0},null,{"$f":"IF(SUM(C719:N719)=0,0,(SUM(C720:N720)/SUM(C719:N719)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C718=0,0,C720/C718)","v":0},{"$f":"IF(D718=0,0,D720/D718)","v":0},0,0,0,0,0,null,{"$f":"IF(K718=0,0,K720/K718)","v":0},{"$f":"IF(L718=0,0,L720/L718)","v":0},{"$f":"IF(M718=0,0,M720/M718)","v":0},{"$f":"IF(N718=0,0,N720/N718)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C718:I718)=0,0,SUM(C720:I720)/SUM(C718:I718))","v":0},{"$f":"IF(SUM(K718:N718)=0,0,SUM(K720:N720)/SUM(K718:N718))","v":0},null,{"$f":"IF(SUM(C718:N718)=0,0,SUM(C720:N720)/SUM(C718:N718))","v":0}]
["3 неделя",null,{"$f":"C716","v":"прямые заходы"},{"$f":"D716","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K716","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W763","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C733:I733)=0,\"\",SUM(C733:I733)/A734)","v":""},{"$f":"IF(SUM(K733:N733)=0,\"\",SUM(K733:N733)/A734)","v":""},null,{"$f":"IF(SUM(C733:N733)=0,\"\",SUM(C733:N733)/A734)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C734:I734)/A734","v":0},{"$f":"SUM(K734:N734)/A734","v":0},null,{"$f":"SUM(C734:N734)/A734","v":0},null,null,null,"откликов",null,{"$f":"IF(AA732=0,0,AA735/AA732)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C735:I735)=0,\"\",SUM(C735:I735)/A734)","v":""},{"$f":"IF(SUM(K735:N735)=0,\"\",SUM(K735:N735)/A734)","v":""},null,{"$f":"IF(SUM(C735:N735)=0,\"\",SUM(C735:N735)/A734)","v":""},null," Заходы-продажи",null,{"$f":"W764","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C736:I736)","v":0},{"$f":"SUM(K736:N736)","v":0},null,{"$f":"SUM(C736:N736)","v":0},null,{"$f":"IF(W763=0,0,W765/W763)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C737:I737)=0,\"\",SUM(C737:I737))","v":""},{"$f":"IF(SUM(K737:N737)=0,\"\",SUM(K737:N737))","v":""},null,{"$f":"IF(SUM(C737:N737)=0,\"\",SUM(C737:N737))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA735=0,0,AA738/AA735)","v":0}]
[null,"цена перехода",{"$f":"IF(C733=0,0,C737/C733)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K733=0,0,K737/K733)","v":0},{"$f":"IF(L733=0,0,L737/L733)","v":0},{"$f":"IF(M733=0,0,M737/M733)","v":0},{"$f":"IF(N733=0,0,N737/N733)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q732:Q745)=0,\"\",SUM(Q732:Q745))","v":""},null,null,null,null,null,null,{"$f":"W765","v":0}]
[null,"цена клиента",{"$f":"IF(C735=0,0,C737/C735)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K735=0,0,K737/K735)","v":0},{"$f":"IF(L735=0,0,L737/L735)","v":0},{"$f":"IF(M735=0,0,M737/M735)","v":0},{"$f":"IF(N735=0,0,N737/N735)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C736-C737","v":0},{"$f":"D736-D737","v":0},0,0,0,0,0,null,{"$f":"K736-K737","v":0},{"$f":"L736-L737","v":0},{"$f":"M736-M737","v":0},{"$f":"N736-N737","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C740:N740)-SUM(Q732:Q745))=0,\"\",SUM(C740:N740)-SUM(Q732:Q745))","v":""},null,null,null,null,null,null,{"$f":"SUM(K705,K720,K735,K750)","v":0},{"$f":"IF(AA738=0,0,AA740/AA738)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C737=0,\"нет\",C736/C737)","v":"нет"},{"$f":"IF(D737=0,\"нет\",D736/D737)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K737=0,\"нет\",K736/K737)","v":"нет"},{"$f":"IF(L737=0,\"нет\",L736/L737)","v":"нет"},{"$f":"IF(M737=0,\"нет\",M736/M737)","v":"нет"},{"$f":"IF(N737=0,\"нет\",N736/N737)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C735:I735)=0,\"\",SUM(C736:I736)/SUM(C735:I735))","v":""},{"$f":"IF(SUM(K735:N735)=0,\"\",SUM(K736:N736)/SUM(K735:N735))","v":""},null,{"$f":"IF(SUM(C735:N735)=0,\"\",SUM(C736:N736)/SUM(C735:N735))","v":""}]
[null,"показы - заходы",{"$f":"IF(C732=0,0,C733/C732)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K732=0,0,K733/K732)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C733=0,0,C734/C733)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K733=0,0,K734/K733)","v":0},{"$f":"IF(L733=0,0,L734/L733)","v":0},{"$f":"IF(M733=0,0,M734/M733)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C733:I733)=0,0,(SUM(C734:I734)/SUM(C733:I733)))","v":0},{"$f":"IF(SUM(K733:N733)=0,0,(SUM(K734:N734)/SUM(K733:N733)))","v":0},null,{"$f":"IF(SUM(C733:N733)=0,0,(SUM(C734:N734)/SUM(C733:N733)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C734=0,0,C735/C734)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K734=0,0,K735/K734)","v":0},{"$f":"IF(L734=0,0,L735/L734)","v":0},{"$f":"IF(M734=0,0,M735/M734)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C734:I734)=0,0,(SUM(C735:I735)/SUM(C734:I734)))","v":0},{"$f":"IF(SUM(K734:N734)=0,0,(SUM(K735:N735)/SUM(K734:N734)))","v":0},null,{"$f":"IF(SUM(C734:N734)=0,0,(SUM(C735:N735)/SUM(C734:N734)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C733=0,0,C735/C733)","v":0},{"$f":"IF(D733=0,0,D735/D733)","v":0},0,0,0,0,0,null,{"$f":"IF(K733=0,0,K735/K733)","v":0},{"$f":"IF(L733=0,0,L735/L733)","v":0},{"$f":"IF(M733=0,0,M735/M733)","v":0},{"$f":"IF(N733=0,0,N735/N733)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C733:I733)=0,0,SUM(C735:I735)/SUM(C733:I733))","v":0},{"$f":"IF(SUM(K733:N733)=0,0,SUM(K735:N735)/SUM(K733:N733))","v":0},null,{"$f":"IF(SUM(C733:N733)=0,0,SUM(C735:N735)/SUM(C733:N733))","v":0}]
["4 неделя",null,{"$f":"C731","v":"прямые заходы"},{"$f":"D731","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K731","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C748:I748)=0,\"\",SUM(C748:I748)/A749)","v":""},{"$f":"IF(SUM(K748:N748)=0,\"\",SUM(K748:N748)/A749)","v":""},null,{"$f":"IF(SUM(C748:N748)=0,\"\",SUM(C748:N748)/A749)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C749:I749)/A749","v":0},{"$f":"SUM(K749:N749)/A749","v":0},null,{"$f":"SUM(C749:N749)/A749","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C750:I750)=0,\"\",SUM(C750:I750)/A749)","v":""},{"$f":"IF(SUM(K750:N750)=0,\"\",SUM(K750:N750)/A749)","v":""},null,{"$f":"IF(SUM(C750:N750)=0,\"\",SUM(C750:N750)/A749)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C751:I751)","v":0},{"$f":"SUM(K751:N751)","v":0},null,{"$f":"SUM(C751:N751)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C752:I752)=0,\"\",SUM(C752:I752))","v":""},{"$f":"IF(SUM(K752:N752)=0,\"\",SUM(K752:N752))","v":""},null,{"$f":"IF(SUM(C752:N752)=0,\"\",SUM(C752:N752))","v":""}]
[null,"цена перехода",{"$f":"IF(C748=0,0,C752/C748)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K748=0,0,K752/K748)","v":0},{"$f":"IF(L748=0,0,L752/L748)","v":0},{"$f":"IF(M748=0,0,M752/M748)","v":0},{"$f":"IF(N748=0,0,N752/N748)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q747:Q760)=0,\"\",SUM(Q747:Q760))","v":""}]
[null,"цена клиента",{"$f":"IF(C750=0,0,C752/C750)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K750=0,0,K752/K750)","v":0},{"$f":"IF(L750=0,0,L752/L750)","v":0},{"$f":"IF(M750=0,0,M752/M750)","v":0},{"$f":"IF(N750=0,0,N752/N750)","v":0}]
[null,"Денег в кассе",{"$f":"C751-C752","v":0},{"$f":"D751-D752","v":0},0,0,0,0,0,null,{"$f":"K751-K752","v":0},{"$f":"L751-L752","v":0},{"$f":"M751-M752","v":0},{"$f":"N751-N752","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C755:N755)-SUM(Q747:Q760))=0,\"\",SUM(C755:N755)-SUM(Q747:Q760))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C752=0,\"нет\",C751/C752)","v":"нет"},{"$f":"IF(D752=0,\"нет\",D751/D752)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K752=0,\"нет\",K751/K752)","v":"нет"},{"$f":"IF(L752=0,\"нет\",L751/L752)","v":"нет"},{"$f":"IF(M752=0,\"нет\",M751/M752)","v":"нет"},{"$f":"IF(N752=0,\"нет\",N751/N752)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C750:I750)=0,\"\",SUM(C751:I751)/SUM(C750:I750))","v":""},{"$f":"IF(SUM(K750:N750)=0,\"\",SUM(K751:N751)/SUM(K750:N750))","v":""},null,{"$f":"IF(SUM(C750:N750)=0,\"\",SUM(C751:N751)/SUM(C750:N750))","v":""}]
[null,"показы - заходы",{"$f":"IF(C747=0,0,C748/C747)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K747=0,0,K748/K747)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C748=0,0,C749/C748)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K748=0,0,K749/K748)","v":0},{"$f":"IF(L748=0,0,L749/L748)","v":0},{"$f":"IF(M748=0,0,M749/M748)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C748:I748)=0,0,(SUM(C749:I749)/SUM(C748:I748)))","v":0},{"$f":"IF(SUM(K748:N748)=0,0,(SUM(K749:N749)/SUM(K748:N748)))","v":0},null,{"$f":"IF(SUM(C748:N748)=0,0,(SUM(C749:N749)/SUM(C748:N748)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C749=0,0,C750/C749)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K749=0,0,K750/K749)","v":0},{"$f":"IF(L749=0,0,L750/L749)","v":0},{"$f":"IF(M749=0,0,M750/M749)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C749:I749)=0,0,(SUM(C750:I750)/SUM(C749:I749)))","v":0},{"$f":"IF(SUM(K749:N749)=0,0,(SUM(K750:N750)/SUM(K749:N749)))","v":0},null,{"$f":"IF(SUM(C749:N749)=0,0,(SUM(C750:N750)/SUM(C749:N749)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C748=0,0,C750/C748)","v":0},{"$f":"IF(D748=0,0,D750/D748)","v":0},0,0,0,0,0,null,{"$f":"IF(K748=0,0,K750/K748)","v":0},{"$f":"IF(L748=0,0,L750/L748)","v":0},{"$f":"IF(M748=0,0,M750/M748)","v":0},{"$f":"IF(N748=0,0,N750/N748)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C748:I748)=0,0,SUM(C750:I750)/SUM(C748:I748))","v":0},{"$f":"IF(SUM(K748:N748)=0,0,SUM(K750:N750)/SUM(K748:N748))","v":0},null,{"$f":"IF(SUM(C748:N748)=0,0,SUM(C750:N750)/SUM(C748:N748))","v":0}]
[null,null,{"$f":"C746","v":"прямые заходы"},{"$f":"D746","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K746","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C748+C733+C718+C703","v":0},0,0,0,0,0,0,null,{"$f":"K748+K733+K718+K703","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C749+C734+C719+C704","v":0},0,0,0,0,0,0,null,{"$f":"K749+K734+K719+K704","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C762:I762)","v":0},{"$f":"SUM(K762:N762)","v":0},null,{"$f":"SUM(C762:N762)","v":0}]
[null,"Всего продаж",{"$f":"C750+C735+C720+C705","v":0},0,0,0,0,0,{"$f":"I750+I735+I720+I705","v":0},null,{"$f":"K750+K735+K720+K705","v":0},{"$f":"L750+L735+L720+L705","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C763:I763)","v":0},{"$f":"SUM(K763:N763)","v":0},null,{"$f":"SUM(C763:N763)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C755+C740+C725+C710","v":0},0,0,0,0,0,0,null,{"$f":"K755+K740+K725+K710","v":0},{"$f":"L755+L740+L725+L710","v":0},{"$f":"M755+M740+M725+M710","v":0},{"$f":"N755+N740+N725+N710","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C764:I764)","v":0},{"$f":"SUM(K764:N764)","v":0},null,{"$f":"SUM(C764:N764)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C707,C722,C737,C752)","v":0},{"$f":"SUM(D707,D722,D737,D752)","v":0},0,0,0,0,0,null,{"$f":"SUM(K707,K722,K737,K752)","v":0},{"$f":"SUM(L707,L722,L737,L752)","v":0},{"$f":"SUM(M707,M722,M737,M752)","v":0},{"$f":"SUM(N707,N722,N737,N752)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T710,T725,T740,T755)","v":0}]
[null,"Макс цена клика",{"$f":"Z709*C769","v":0},{"$f":"Z709*D769","v":0},{"$f":"Z709*E769","v":0},{"$f":"Z709*F769","v":0},{"$f":"Z709*G769","v":0},{"$f":"Z709*H769","v":0},{"$f":"Z709*I769","v":0},null,{"$f":"Z709*K769","v":0},{"$f":"Z709*L769","v":0},{"$f":"Z709*M769","v":0},{"$f":"Z709*N769","v":0},null,{"$f":"SUM(C766:N766)","v":0},{"$f":"IF(P767=0,0,P767/(P767+P769))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C707,C722,C737,C752)=0,0,SUM(C710,C725,C740,C755)/SUM(C707,C722,C737,C752))","v":0},{"$f":"IF(SUM(D707,D722,D737,D752)=0,0,SUM(D710,D725,D740,D755)/SUM(D707,D722,D737,D752))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K707,K722,K737,K752)=0,0,SUM(K710,K725,K740,K755)/SUM(K707,K722,K737,K752))","v":0},{"$f":"IF(SUM(L707,L722,L737,L752)=0,0,SUM(L710,L725,L740,L755)/SUM(L707,L722,L737,L752))","v":0},{"$f":"IF(SUM(M707,M722,M737,M752)=0,0,SUM(M710,M725,M740,M755)/SUM(M707,M722,M737,M752))","v":0},{"$f":"IF(SUM(N707,N722,N737,N752)=0,0,SUM(N710,N725,N740,N755)/SUM(N707,N722,N737,N752))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A704,A719,A734,A749)","v":31},"Заходы-продажи общ",{"$f":"IF(C762=0,\"0\",C764/C762)","v":"0"},{"$f":"IF(D762=0,\"0\",D764/D762)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K762=0,\"0\",K764/K762)","v":"0"},{"$f":"IF(L762=0,\"0\",L764/L762)","v":"0"},{"$f":"IF(M762=0,\"0\",M764/M762)","v":"0"},{"$f":"IF(N762=0,\"0\",N764/N762)","v":"0"},null,{"$f":"SUM(Q702:Q715)+SUM(Q717:Q730)+SUM(Q732:Q745)+SUM(Q747:Q760)","v":0},{"$f":"IF(P769=0,0,P769/(P769+P767))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Октябрь",{"$f":"W853","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C790:I790)=0,\"\",SUM(C790:I790)/A791)","v":""},{"$f":"IF(SUM(K790:N790)=0,\"\",SUM(K790:N790)/A791)","v":""},null,{"$f":"IF(SUM(C790:N790)=0,\"\",SUM(C790:N790)/A791)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C791:I791)/A791","v":0},{"$f":"SUM(K791:N791)/A791","v":0},null,{"$f":"SUM(C791:N791)/A791","v":0},null,"$ в кассе",{"$f":"W853","v":0},{"$f":"IF(SUM(W792,W807,W822,W837)=0,0,AVERAGE(W792,W807,W822,W837)*AVERAGE(W813,W798,W828,W843)*A856-AC806)","v":0},{"$f":"AJ793+AL793+AN793+AP793","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C792:I792)=0,\"\",SUM(C792:I792)/A791)","v":""},{"$f":"IF(SUM(K792:N792)=0,\"\",SUM(K792:N792)/A791)","v":""},null,{"$f":"IF(SUM(C792:N792)=0,\"\",SUM(C792:N792)/A791)","v":""},null,"Продаж за месяц",{"$f":"W852","v":0},{"$f":"Z793*A856","v":0},{"$f":"AI793*AJ792+AK793*AL792+AM793*AN792+AO793*AP792","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC791=\"\",\"введите цель\",(AC791+AC806)/AVERAGE(W798,W813,W828,W843))","v":"введите цель"},null,null,null,null,{"$f":"S792","v":"среднее продаж/день"},{"$f":"W792","v":""},{"$f":"A791","v":7},{"$f":"W807","v":""},{"$f":"A806","v":7},{"$f":"W822","v":""},{"$f":"A821","v":7},{"$f":"W837","v":""},{"$f":"A836","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C793:I793)","v":0},{"$f":"SUM(K793:N793)","v":0},null,{"$f":"SUM(C793:N793)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W792,W807,W822,W837)=0,0,AVERAGE(W792,W807,W822,W837))","v":0},"-",null,{"$f":"IF(AC792=\"введите цель\",\"введите цель\",AC792/A856)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI792<>\"\",AI792,AO706+AO706*((AO706-AM706)/AM706)),2)>=0,ROUND(IF(AI792<>\"\",AI792,AO706+AO706*((AO706-AM706)/AM706)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI793*AJ792*AI799-AI795","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK792<>\"\",AK792,AI793+AI793*((AI793-AO706)/AO706)),2)>=0,ROUND(IF(AK792<>\"\",AK792,AI793+AI793*((AI793-AO706)/AO706)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK793*AL792*AK799-AK795","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM792<>\"\",AM792,AK793+AK793*((AK793-AI793)/AI793)),2)>=0,ROUND(IF(AM792<>\"\",AM792,AK793+AK793*((AK793-AI793)/AI793)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM793*AN792*AM799-AM795","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO792<>\"\",AO792,AM793+AM793*((AM793-AK793)/AK793)),2)>=0,ROUND(IF(AO792<>\"\",AO792,AM793+AM793*((AM793-AK793)/AK793)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO793*AP792*AO799-AO795","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C794:I794)=0,\"\",SUM(C794:I794))","v":""},{"$f":"IF(SUM(K794:N794)=0,\"\",SUM(K794:N794))","v":""},null,{"$f":"IF(SUM(C794:N794)=0,\"\",SUM(C794:N794))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W790,W805,W820,W835)=0,0,AVERAGE(W790,W805,W820,W835))","v":0},"-",null,{"$f":"IF(AC791=\"\",\"введите цель\",((AC791+AC806)/((Z793*Z796*A856)/(Z794*A856)))/A856)","v":"введите цель"},null,null,null,null,{"$f":"S794","v":"затр. на рекламу/неделя"},{"$f":"W794","v":""},null,{"$f":"W809","v":""},null,{"$f":"W824","v":""},null,{"$f":"W839","v":""}]
[null,"цена перехода",{"$f":"IF(C790=0,0,C794/C790)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K790=0,0,K794/K790)","v":0},{"$f":"IF(L790=0,0,L794/L790)","v":0},{"$f":"IF(M790=0,0,M794/M790)","v":0},{"$f":"IF(N790=0,0,N794/N790)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q789:Q802)=0,\"\",SUM(Q789:Q802))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI794<>\"\",AI794,AO708+AO708*((AO708-AM708)/AM708))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK794<>\"\",AK794,AI795+AI795*((AI795-AO708)/AO708))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM794<>\"\",AM794,AK795+AK795*((AK795-AI795)/AI795))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO794<>\"\",AO794,AM795+AM795*((AM795-AK795)/AK795))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C792=0,0,C794/C792)","v":0},{"$f":"IF(D792=0,0,D794/D792)","v":0},{"$f":"IF(E792=0,0,E794/E792)","v":0},0,0,0,0,null,{"$f":"IF(K792=0,0,K794/K792)","v":0},{"$f":"IF(L792=0,0,L794/L792)","v":0},{"$f":"IF(M792=0,0,M794/M792)","v":0},{"$f":"IF(N792=0,0,N794/N792)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W798,W813,W828,W843)=0,0,AVERAGE(W798,W813,W828,W843))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C793-C794","v":0},{"$f":"D793-D794","v":0},0,0,0,0,0,null,{"$f":"K793-K794","v":0},{"$f":"L793-L794","v":0},{"$f":"M793-M794","v":0},{"$f":"N793-N794","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C797:N797)-SUM(Q789:Q802))=0,\"\",SUM(C797:N797)-SUM(Q789:Q802))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA791","v":0},null,{"$f":"IF(AC796=\"\",\"введите цель\",Z793*A856*AC796-AC806)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C794=0,\"нет\",C793/C794)","v":"нет"},{"$f":"IF(D794=0,\"нет\",D793/D794)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K794=0,\"нет\",K793/K794)","v":"нет"},{"$f":"IF(L794=0,\"нет\",L793/L794)","v":"нет"},{"$f":"IF(M794=0,\"нет\",M793/M794)","v":"нет"},{"$f":"IF(N794=0,\"нет\",N793/N794)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C792:I792)=0,\"\",SUM(C793:I793)/SUM(C792:I792))","v":""},{"$f":"IF(SUM(K792:N792)=0,\"\",SUM(K793:N793)/SUM(K792:N792))","v":""},null,{"$f":"IF(SUM(C792:N792)=0,\"\",SUM(C793:N793)/SUM(C792:N792))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S798","v":"Средний Чек"},{"$f":"W798","v":""},null,{"$f":"W813","v":""},null,{"$f":"W828","v":""},null,{"$f":"W843","v":""}]
[null,"показы - заходы",{"$f":"IF(C789=0,0,C790/C789)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K789=0,0,K790/K789)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z794","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI798<>\"\",AI798,AO712+AO712*((AO712-AM712)/AM712))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK798<>\"\",AK798,AI799+AI799*((AI799-AO712)/AO712))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM798<>\"\",AM798,AK799+AK799*((AK799-AI799)/AI799))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO798<>\"\",AO798,AM799+AM799*((AM799-AK799)/AK799))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C790=0,0,C791/C790)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K790=0,0,K791/K790)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C790:I790)=0,0,(SUM(C791:I791)/SUM(C790:I790)))","v":0},{"$f":"IF(SUM(K790:N790)=0,0,(SUM(K791:N791)/SUM(K790:N790)))","v":0},null,{"$f":"IF(SUM(C790:N790)=0,0,(SUM(C791:N791)/SUM(C790:N790)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA791","v":0},null,{"$f":"IF(AC799=\"\",\"введите цель\",((Z793*Z796*A856)/(Z794*A856))*AC799*A856-AC806)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C791=0,0,C792/C791)","v":0},0,0,0,0,{"$f":"IF(H791=0,0,H792/H791)","v":0},{"$f":"IF(I791=0,0,I792/I791)","v":0},null,{"$f":"IF(K791=0,0,K792/K791)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C791:I791)=0,0,(SUM(C792:I792)/SUM(C791:I791)))","v":0},{"$f":"IF(SUM(K791:N791)=0,0,(SUM(K792:N792)/SUM(K791:N791)))","v":0},null,{"$f":"IF(SUM(C791:N791)=0,0,(SUM(C792:N792)/SUM(C791:N791)))","v":0},null,"продаж в день",{"$f":"Z793","v":0},"-",null,{"$f":"IF(AC799=\"\",\"введите цель\",W852/W850*AC799)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C790=0,0,C792/C790)","v":0},{"$f":"IF(D790=0,0,D792/D790)","v":0},0,0,0,0,0,null,{"$f":"IF(K790=0,0,K792/K790)","v":0},{"$f":"IF(L790=0,0,L792/L790)","v":0},{"$f":"IF(M790=0,0,M792/M790)","v":0},{"$f":"IF(N790=0,0,N792/N790)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C790:I790)=0,0,SUM(C792:I792)/SUM(C790:I790))","v":0},{"$f":"IF(SUM(K790:N790)=0,0,SUM(K792:N792)/SUM(K790:N790))","v":0},null,{"$f":"IF(SUM(C790:N790)=0,0,SUM(C792:N792)/SUM(C790:N790))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z796","v":0}]
["2 неделя",null,{"$f":"C788","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K788","v":"Повторные"},{"$f":"L788","v":"авито"},{"$f":"M788","v":"вконтакт"},{"$f":"N788","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z793=0,0,Z793/Z794)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z793","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C805:I805)=0,\"\",SUM(C805:I805)/A806)","v":""},{"$f":"IF(SUM(K805:N805)=0,\"\",SUM(K805:N805)/A806)","v":""},null,{"$f":"IF(SUM(C805:N805)=0,\"\",SUM(C805:N805)/A806)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z794","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C806:I806)/A806","v":0},{"$f":"SUM(K806:N806)/A806","v":0},null,{"$f":"SUM(C806:N806)/A806","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W794,W809,W824,W839)=0,0,AVERAGE(W794,W809,W824,W839)*4+SUM(T795,T810,T825,T840))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C807:I807)=0,\"\",SUM(C807:I807)/A806)","v":""},{"$f":"IF(SUM(K807:N807)=0,\"\",SUM(K807:N807)/A806)","v":""},null,{"$f":"IF(SUM(C807:N807)=0,\"\",SUM(C807:N807)/A806)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C808:I808)","v":0},{"$f":"SUM(K808:N808)","v":0},null,{"$f":"SUM(C808:N808)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C809:I809)=0,\"\",SUM(C809:I809))","v":""},{"$f":"IF(SUM(K809:N809)=0,\"\",SUM(K809:N809))","v":""},null,{"$f":"IF(SUM(C809:N809)=0,\"\",SUM(C809:N809))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C805=0,0,C809/C805)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K805=0,0,K809/K805)","v":0},{"$f":"IF(L805=0,0,L809/L805)","v":0},{"$f":"IF(M805=0,0,M809/M805)","v":0},{"$f":"IF(N805=0,0,N809/N805)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q804:Q817)=0,\"\",SUM(Q804:Q817))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C807=0,0,C809/C807)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K807=0,0,K809/K807)","v":0},{"$f":"IF(L807=0,0,L809/L807)","v":0},{"$f":"IF(M807=0,0,M809/M807)","v":0},{"$f":"IF(N807=0,0,N809/N807)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C808-C809","v":0},{"$f":"D808-D809","v":0},0,0,0,0,0,null,{"$f":"K808-K809","v":0},{"$f":"L808-L809","v":0},{"$f":"M808-M809","v":0},{"$f":"N808-N809","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C812:N812)-SUM(Q804:Q817))=0,\"\",SUM(C812:N812)-SUM(Q804:Q817))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C809=0,\"нет\",C808/C809)","v":"нет"},{"$f":"IF(D809=0,\"нет\",D808/D809)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K809=0,\"нет\",K808/K809)","v":"нет"},{"$f":"IF(L809=0,\"нет\",L808/L809)","v":"нет"},{"$f":"IF(M809=0,\"нет\",M808/M809)","v":"нет"},{"$f":"IF(N809=0,\"нет\",N808/N809)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C807:I807)=0,\"\",SUM(C808:I808)/SUM(C807:I807))","v":""},{"$f":"IF(SUM(K807:N807)=0,\"\",SUM(K808:N808)/SUM(K807:N807))","v":""},null,{"$f":"IF(SUM(C807:N807)=0,\"\",SUM(C808:N808)/SUM(C807:N807))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC809*AC810*AC811*30-AC812","v":0}]
[null,"показы - заходы",{"$f":"IF(C804=0,0,C805/C804)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K804=0,0,K805/K804)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C805=0,0,C806/C805)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K805=0,0,K806/K805)","v":0},{"$f":"IF(L805=0,0,L806/L805)","v":0},{"$f":"IF(M805=0,0,M806/M805)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C805:I805)=0,0,(SUM(C806:I806)/SUM(C805:I805)))","v":0},{"$f":"IF(SUM(K805:N805)=0,0,(SUM(K806:N806)/SUM(K805:N805)))","v":0},null,{"$f":"IF(SUM(C805:N805)=0,0,(SUM(C806:N806)/SUM(C805:N805)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C806=0,0,C807/C806)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K806=0,0,K807/K806)","v":0},{"$f":"IF(L806=0,0,L807/L806)","v":0},{"$f":"IF(M806=0,0,M807/M806)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C806:I806)=0,0,(SUM(C807:I807)/SUM(C806:I806)))","v":0},{"$f":"IF(SUM(K806:N806)=0,0,(SUM(K807:N807)/SUM(K806:N806)))","v":0},null,{"$f":"IF(SUM(C806:N806)=0,0,(SUM(C807:N807)/SUM(C806:N806)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C805=0,0,C807/C805)","v":0},{"$f":"IF(D805=0,0,D807/D805)","v":0},0,0,0,0,0,null,{"$f":"IF(K805=0,0,K807/K805)","v":0},{"$f":"IF(L805=0,0,L807/L805)","v":0},{"$f":"IF(M805=0,0,M807/M805)","v":0},{"$f":"IF(N805=0,0,N807/N805)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C805:I805)=0,0,SUM(C807:I807)/SUM(C805:I805))","v":0},{"$f":"IF(SUM(K805:N805)=0,0,SUM(K807:N807)/SUM(K805:N805))","v":0},null,{"$f":"IF(SUM(C805:N805)=0,0,SUM(C807:N807)/SUM(C805:N805))","v":0}]
["3 неделя",null,{"$f":"C803","v":"прямые заходы"},{"$f":"D803","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K803","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W850","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C820:I820)=0,\"\",SUM(C820:I820)/A821)","v":""},{"$f":"IF(SUM(K820:N820)=0,\"\",SUM(K820:N820)/A821)","v":""},null,{"$f":"IF(SUM(C820:N820)=0,\"\",SUM(C820:N820)/A821)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C821:I821)/A821","v":0},{"$f":"SUM(K821:N821)/A821","v":0},null,{"$f":"SUM(C821:N821)/A821","v":0},null,null,null,"откликов",null,{"$f":"IF(AA819=0,0,AA822/AA819)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C822:I822)=0,\"\",SUM(C822:I822)/A821)","v":""},{"$f":"IF(SUM(K822:N822)=0,\"\",SUM(K822:N822)/A821)","v":""},null,{"$f":"IF(SUM(C822:N822)=0,\"\",SUM(C822:N822)/A821)","v":""},null," Заходы-продажи",null,{"$f":"W851","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C823:I823)","v":0},{"$f":"SUM(K823:N823)","v":0},null,{"$f":"SUM(C823:N823)","v":0},null,{"$f":"IF(W850=0,0,W852/W850)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C824:I824)=0,\"\",SUM(C824:I824))","v":""},{"$f":"IF(SUM(K824:N824)=0,\"\",SUM(K824:N824))","v":""},null,{"$f":"IF(SUM(C824:N824)=0,\"\",SUM(C824:N824))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA822=0,0,AA825/AA822)","v":0}]
[null,"цена перехода",{"$f":"IF(C820=0,0,C824/C820)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K820=0,0,K824/K820)","v":0},{"$f":"IF(L820=0,0,L824/L820)","v":0},{"$f":"IF(M820=0,0,M824/M820)","v":0},{"$f":"IF(N820=0,0,N824/N820)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q819:Q832)=0,\"\",SUM(Q819:Q832))","v":""},null,null,null,null,null,null,{"$f":"W852","v":0}]
[null,"цена клиента",{"$f":"IF(C822=0,0,C824/C822)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K822=0,0,K824/K822)","v":0},{"$f":"IF(L822=0,0,L824/L822)","v":0},{"$f":"IF(M822=0,0,M824/M822)","v":0},{"$f":"IF(N822=0,0,N824/N822)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C823-C824","v":0},{"$f":"D823-D824","v":0},0,0,0,0,0,null,{"$f":"K823-K824","v":0},{"$f":"L823-L824","v":0},{"$f":"M823-M824","v":0},{"$f":"N823-N824","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C827:N827)-SUM(Q819:Q832))=0,\"\",SUM(C827:N827)-SUM(Q819:Q832))","v":""},null,null,null,null,null,null,{"$f":"SUM(K792,K807,K822,K837)","v":0},{"$f":"IF(AA825=0,0,AA827/AA825)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C824=0,\"нет\",C823/C824)","v":"нет"},{"$f":"IF(D824=0,\"нет\",D823/D824)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K824=0,\"нет\",K823/K824)","v":"нет"},{"$f":"IF(L824=0,\"нет\",L823/L824)","v":"нет"},{"$f":"IF(M824=0,\"нет\",M823/M824)","v":"нет"},{"$f":"IF(N824=0,\"нет\",N823/N824)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C822:I822)=0,\"\",SUM(C823:I823)/SUM(C822:I822))","v":""},{"$f":"IF(SUM(K822:N822)=0,\"\",SUM(K823:N823)/SUM(K822:N822))","v":""},null,{"$f":"IF(SUM(C822:N822)=0,\"\",SUM(C823:N823)/SUM(C822:N822))","v":""}]
[null,"показы - заходы",{"$f":"IF(C819=0,0,C820/C819)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K819=0,0,K820/K819)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C820=0,0,C821/C820)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K820=0,0,K821/K820)","v":0},{"$f":"IF(L820=0,0,L821/L820)","v":0},{"$f":"IF(M820=0,0,M821/M820)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C820:I820)=0,0,(SUM(C821:I821)/SUM(C820:I820)))","v":0},{"$f":"IF(SUM(K820:N820)=0,0,(SUM(K821:N821)/SUM(K820:N820)))","v":0},null,{"$f":"IF(SUM(C820:N820)=0,0,(SUM(C821:N821)/SUM(C820:N820)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C821=0,0,C822/C821)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K821=0,0,K822/K821)","v":0},{"$f":"IF(L821=0,0,L822/L821)","v":0},{"$f":"IF(M821=0,0,M822/M821)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C821:I821)=0,0,(SUM(C822:I822)/SUM(C821:I821)))","v":0},{"$f":"IF(SUM(K821:N821)=0,0,(SUM(K822:N822)/SUM(K821:N821)))","v":0},null,{"$f":"IF(SUM(C821:N821)=0,0,(SUM(C822:N822)/SUM(C821:N821)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C820=0,0,C822/C820)","v":0},{"$f":"IF(D820=0,0,D822/D820)","v":0},0,0,0,0,0,null,{"$f":"IF(K820=0,0,K822/K820)","v":0},{"$f":"IF(L820=0,0,L822/L820)","v":0},{"$f":"IF(M820=0,0,M822/M820)","v":0},{"$f":"IF(N820=0,0,N822/N820)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C820:I820)=0,0,SUM(C822:I822)/SUM(C820:I820))","v":0},{"$f":"IF(SUM(K820:N820)=0,0,SUM(K822:N822)/SUM(K820:N820))","v":0},null,{"$f":"IF(SUM(C820:N820)=0,0,SUM(C822:N822)/SUM(C820:N820))","v":0}]
["4 неделя",null,{"$f":"C818","v":"прямые заходы"},{"$f":"D818","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K818","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C835:I835)=0,\"\",SUM(C835:I835)/A836)","v":""},{"$f":"IF(SUM(K835:N835)=0,\"\",SUM(K835:N835)/A836)","v":""},null,{"$f":"IF(SUM(C835:N835)=0,\"\",SUM(C835:N835)/A836)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C836:I836)/A836","v":0},{"$f":"SUM(K836:N836)/A836","v":0},null,{"$f":"SUM(C836:N836)/A836","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C837:I837)=0,\"\",SUM(C837:I837)/A836)","v":""},{"$f":"IF(SUM(K837:N837)=0,\"\",SUM(K837:N837)/A836)","v":""},null,{"$f":"IF(SUM(C837:N837)=0,\"\",SUM(C837:N837)/A836)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C838:I838)","v":0},{"$f":"SUM(K838:N838)","v":0},null,{"$f":"SUM(C838:N838)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C839:I839)=0,\"\",SUM(C839:I839))","v":""},{"$f":"IF(SUM(K839:N839)=0,\"\",SUM(K839:N839))","v":""},null,{"$f":"IF(SUM(C839:N839)=0,\"\",SUM(C839:N839))","v":""}]
[null,"цена перехода",{"$f":"IF(C835=0,0,C839/C835)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K835=0,0,K839/K835)","v":0},{"$f":"IF(L835=0,0,L839/L835)","v":0},{"$f":"IF(M835=0,0,M839/M835)","v":0},{"$f":"IF(N835=0,0,N839/N835)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q834:Q847)=0,\"\",SUM(Q834:Q847))","v":""}]
[null,"цена клиента",{"$f":"IF(C837=0,0,C839/C837)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K837=0,0,K839/K837)","v":0},{"$f":"IF(L837=0,0,L839/L837)","v":0},{"$f":"IF(M837=0,0,M839/M837)","v":0},{"$f":"IF(N837=0,0,N839/N837)","v":0}]
[null,"Денег в кассе",{"$f":"C838-C839","v":0},{"$f":"D838-D839","v":0},0,0,0,0,0,null,{"$f":"K838-K839","v":0},{"$f":"L838-L839","v":0},{"$f":"M838-M839","v":0},{"$f":"N838-N839","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C842:N842)-SUM(Q834:Q847))=0,\"\",SUM(C842:N842)-SUM(Q834:Q847))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C839=0,\"нет\",C838/C839)","v":"нет"},{"$f":"IF(D839=0,\"нет\",D838/D839)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K839=0,\"нет\",K838/K839)","v":"нет"},{"$f":"IF(L839=0,\"нет\",L838/L839)","v":"нет"},{"$f":"IF(M839=0,\"нет\",M838/M839)","v":"нет"},{"$f":"IF(N839=0,\"нет\",N838/N839)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C837:I837)=0,\"\",SUM(C838:I838)/SUM(C837:I837))","v":""},{"$f":"IF(SUM(K837:N837)=0,\"\",SUM(K838:N838)/SUM(K837:N837))","v":""},null,{"$f":"IF(SUM(C837:N837)=0,\"\",SUM(C838:N838)/SUM(C837:N837))","v":""}]
[null,"показы - заходы",{"$f":"IF(C834=0,0,C835/C834)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K834=0,0,K835/K834)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C835=0,0,C836/C835)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K835=0,0,K836/K835)","v":0},{"$f":"IF(L835=0,0,L836/L835)","v":0},{"$f":"IF(M835=0,0,M836/M835)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C835:I835)=0,0,(SUM(C836:I836)/SUM(C835:I835)))","v":0},{"$f":"IF(SUM(K835:N835)=0,0,(SUM(K836:N836)/SUM(K835:N835)))","v":0},null,{"$f":"IF(SUM(C835:N835)=0,0,(SUM(C836:N836)/SUM(C835:N835)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C836=0,0,C837/C836)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K836=0,0,K837/K836)","v":0},{"$f":"IF(L836=0,0,L837/L836)","v":0},{"$f":"IF(M836=0,0,M837/M836)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C836:I836)=0,0,(SUM(C837:I837)/SUM(C836:I836)))","v":0},{"$f":"IF(SUM(K836:N836)=0,0,(SUM(K837:N837)/SUM(K836:N836)))","v":0},null,{"$f":"IF(SUM(C836:N836)=0,0,(SUM(C837:N837)/SUM(C836:N836)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C835=0,0,C837/C835)","v":0},{"$f":"IF(D835=0,0,D837/D835)","v":0},0,0,0,0,0,null,{"$f":"IF(K835=0,0,K837/K835)","v":0},{"$f":"IF(L835=0,0,L837/L835)","v":0},{"$f":"IF(M835=0,0,M837/M835)","v":0},{"$f":"IF(N835=0,0,N837/N835)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C835:I835)=0,0,SUM(C837:I837)/SUM(C835:I835))","v":0},{"$f":"IF(SUM(K835:N835)=0,0,SUM(K837:N837)/SUM(K835:N835))","v":0},null,{"$f":"IF(SUM(C835:N835)=0,0,SUM(C837:N837)/SUM(C835:N835))","v":0}]
[null,null,{"$f":"C833","v":"прямые заходы"},{"$f":"D833","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K833","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C835+C820+C805+C790","v":0},0,0,0,0,0,0,null,{"$f":"K835+K820+K805+K790","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C836+C821+C806+C791","v":0},0,0,0,0,0,0,null,{"$f":"K836+K821+K806+K791","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C849:I849)","v":0},{"$f":"SUM(K849:N849)","v":0},null,{"$f":"SUM(C849:N849)","v":0}]
[null,"Всего продаж",{"$f":"C837+C822+C807+C792","v":0},0,0,0,0,0,{"$f":"I837+I822+I807+I792","v":0},null,{"$f":"K837+K822+K807+K792","v":0},{"$f":"L837+L822+L807+L792","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C850:I850)","v":0},{"$f":"SUM(K850:N850)","v":0},null,{"$f":"SUM(C850:N850)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C842+C827+C812+C797","v":0},0,0,0,0,0,0,null,{"$f":"K842+K827+K812+K797","v":0},{"$f":"L842+L827+L812+L797","v":0},{"$f":"M842+M827+M812+M797","v":0},{"$f":"N842+N827+N812+N797","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C851:I851)","v":0},{"$f":"SUM(K851:N851)","v":0},null,{"$f":"SUM(C851:N851)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C794,C809,C824,C839)","v":0},{"$f":"SUM(D794,D809,D824,D839)","v":0},0,0,0,0,0,null,{"$f":"SUM(K794,K809,K824,K839)","v":0},{"$f":"SUM(L794,L809,L824,L839)","v":0},{"$f":"SUM(M794,M809,M824,M839)","v":0},{"$f":"SUM(N794,N809,N824,N839)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T797,T812,T827,T842)","v":0}]
[null,"Макс цена клика",{"$f":"Z796*C856","v":0},{"$f":"Z796*D856","v":0},{"$f":"Z796*E856","v":0},{"$f":"Z796*F856","v":0},{"$f":"Z796*G856","v":0},{"$f":"Z796*H856","v":0},{"$f":"Z796*I856","v":0},null,{"$f":"Z796*K856","v":0},{"$f":"Z796*L856","v":0},{"$f":"Z796*M856","v":0},{"$f":"Z796*N856","v":0},null,{"$f":"SUM(C853:N853)","v":0},{"$f":"IF(P854=0,0,P854/(P854+P856))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C794,C809,C824,C839)=0,0,SUM(C797,C812,C827,C842)/SUM(C794,C809,C824,C839))","v":0},{"$f":"IF(SUM(D794,D809,D824,D839)=0,0,SUM(D797,D812,D827,D842)/SUM(D794,D809,D824,D839))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K794,K809,K824,K839)=0,0,SUM(K797,K812,K827,K842)/SUM(K794,K809,K824,K839))","v":0},{"$f":"IF(SUM(L794,L809,L824,L839)=0,0,SUM(L797,L812,L827,L842)/SUM(L794,L809,L824,L839))","v":0},{"$f":"IF(SUM(M794,M809,M824,M839)=0,0,SUM(M797,M812,M827,M842)/SUM(M794,M809,M824,M839))","v":0},{"$f":"IF(SUM(N794,N809,N824,N839)=0,0,SUM(N797,N812,N827,N842)/SUM(N794,N809,N824,N839))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A791,A806,A821,A836)","v":31},"Заходы-продажи общ",{"$f":"IF(C849=0,\"0\",C851/C849)","v":"0"},{"$f":"IF(D849=0,\"0\",D851/D849)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K849=0,\"0\",K851/K849)","v":"0"},{"$f":"IF(L849=0,\"0\",L851/L849)","v":"0"},{"$f":"IF(M849=0,\"0\",M851/M849)","v":"0"},{"$f":"IF(N849=0,\"0\",N851/N849)","v":"0"},null,{"$f":"SUM(Q789:Q802)+SUM(Q804:Q817)+SUM(Q819:Q832)+SUM(Q834:Q847)","v":0},{"$f":"IF(P856=0,0,P856/(P856+P854))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Ноябрь",{"$f":"W940","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C877:I877)=0,\"\",SUM(C877:I877)/A878)","v":""},{"$f":"IF(SUM(K877:N877)=0,\"\",SUM(K877:N877)/A878)","v":""},null,{"$f":"IF(SUM(C877:N877)=0,\"\",SUM(C877:N877)/A878)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C878:I878)/A878","v":0},{"$f":"SUM(K878:N878)/A878","v":0},null,{"$f":"SUM(C878:N878)/A878","v":0},null,"$ в кассе",{"$f":"W940","v":0},{"$f":"IF(SUM(W879,W894,W909,W924)=0,0,AVERAGE(W879,W894,W909,W924)*AVERAGE(W900,W885,W915,W930)*A943-AC893)","v":0},{"$f":"AJ880+AL880+AN880+AP880","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C879:I879)=0,\"\",SUM(C879:I879)/A878)","v":""},{"$f":"IF(SUM(K879:N879)=0,\"\",SUM(K879:N879)/A878)","v":""},null,{"$f":"IF(SUM(C879:N879)=0,\"\",SUM(C879:N879)/A878)","v":""},null,"Продаж за месяц",{"$f":"W939","v":0},{"$f":"Z880*A943","v":0},{"$f":"AI880*AJ879+AK880*AL879+AM880*AN879+AO880*AP879","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC878=\"\",\"введите цель\",(AC878+AC893)/AVERAGE(W885,W900,W915,W930))","v":"введите цель"},null,null,null,null,{"$f":"S879","v":"среднее продаж/день"},{"$f":"W879","v":""},{"$f":"A878","v":7},{"$f":"W894","v":""},{"$f":"A893","v":7},{"$f":"W909","v":""},{"$f":"A908","v":7},{"$f":"W924","v":""},{"$f":"A923","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C880:I880)","v":0},{"$f":"SUM(K880:N880)","v":0},null,{"$f":"SUM(C880:N880)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W879,W894,W909,W924)=0,0,AVERAGE(W879,W894,W909,W924))","v":0},"-",null,{"$f":"IF(AC879=\"введите цель\",\"введите цель\",AC879/A943)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI879<>\"\",AI879,AO793+AO793*((AO793-AM793)/AM793)),2)>=0,ROUND(IF(AI879<>\"\",AI879,AO793+AO793*((AO793-AM793)/AM793)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI880*AJ879*AI886-AI882","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK879<>\"\",AK879,AI880+AI880*((AI880-AO793)/AO793)),2)>=0,ROUND(IF(AK879<>\"\",AK879,AI880+AI880*((AI880-AO793)/AO793)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK880*AL879*AK886-AK882","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM879<>\"\",AM879,AK880+AK880*((AK880-AI880)/AI880)),2)>=0,ROUND(IF(AM879<>\"\",AM879,AK880+AK880*((AK880-AI880)/AI880)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM880*AN879*AM886-AM882","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO879<>\"\",AO879,AM880+AM880*((AM880-AK880)/AK880)),2)>=0,ROUND(IF(AO879<>\"\",AO879,AM880+AM880*((AM880-AK880)/AK880)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO880*AP879*AO886-AO882","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C881:I881)=0,\"\",SUM(C881:I881))","v":""},{"$f":"IF(SUM(K881:N881)=0,\"\",SUM(K881:N881))","v":""},null,{"$f":"IF(SUM(C881:N881)=0,\"\",SUM(C881:N881))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W877,W892,W907,W922)=0,0,AVERAGE(W877,W892,W907,W922))","v":0},"-",null,{"$f":"IF(AC878=\"\",\"введите цель\",((AC878+AC893)/((Z880*Z883*A943)/(Z881*A943)))/A943)","v":"введите цель"},null,null,null,null,{"$f":"S881","v":"затр. на рекламу/неделя"},{"$f":"W881","v":""},null,{"$f":"W896","v":""},null,{"$f":"W911","v":""},null,{"$f":"W926","v":""}]
[null,"цена перехода",{"$f":"IF(C877=0,0,C881/C877)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K877=0,0,K881/K877)","v":0},{"$f":"IF(L877=0,0,L881/L877)","v":0},{"$f":"IF(M877=0,0,M881/M877)","v":0},{"$f":"IF(N877=0,0,N881/N877)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q876:Q889)=0,\"\",SUM(Q876:Q889))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI881<>\"\",AI881,AO795+AO795*((AO795-AM795)/AM795))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK881<>\"\",AK881,AI882+AI882*((AI882-AO795)/AO795))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM881<>\"\",AM881,AK882+AK882*((AK882-AI882)/AI882))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO881<>\"\",AO881,AM882+AM882*((AM882-AK882)/AK882))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C879=0,0,C881/C879)","v":0},{"$f":"IF(D879=0,0,D881/D879)","v":0},{"$f":"IF(E879=0,0,E881/E879)","v":0},0,0,0,0,null,{"$f":"IF(K879=0,0,K881/K879)","v":0},{"$f":"IF(L879=0,0,L881/L879)","v":0},{"$f":"IF(M879=0,0,M881/M879)","v":0},{"$f":"IF(N879=0,0,N881/N879)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W885,W900,W915,W930)=0,0,AVERAGE(W885,W900,W915,W930))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C880-C881","v":0},{"$f":"D880-D881","v":0},0,0,0,0,0,null,{"$f":"K880-K881","v":0},{"$f":"L880-L881","v":0},{"$f":"M880-M881","v":0},{"$f":"N880-N881","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C884:N884)-SUM(Q876:Q889))=0,\"\",SUM(C884:N884)-SUM(Q876:Q889))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA878","v":0},null,{"$f":"IF(AC883=\"\",\"введите цель\",Z880*A943*AC883-AC893)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C881=0,\"нет\",C880/C881)","v":"нет"},{"$f":"IF(D881=0,\"нет\",D880/D881)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K881=0,\"нет\",K880/K881)","v":"нет"},{"$f":"IF(L881=0,\"нет\",L880/L881)","v":"нет"},{"$f":"IF(M881=0,\"нет\",M880/M881)","v":"нет"},{"$f":"IF(N881=0,\"нет\",N880/N881)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C879:I879)=0,\"\",SUM(C880:I880)/SUM(C879:I879))","v":""},{"$f":"IF(SUM(K879:N879)=0,\"\",SUM(K880:N880)/SUM(K879:N879))","v":""},null,{"$f":"IF(SUM(C879:N879)=0,\"\",SUM(C880:N880)/SUM(C879:N879))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S885","v":"Средний Чек"},{"$f":"W885","v":""},null,{"$f":"W900","v":""},null,{"$f":"W915","v":""},null,{"$f":"W930","v":""}]
[null,"показы - заходы",{"$f":"IF(C876=0,0,C877/C876)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K876=0,0,K877/K876)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z881","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI885<>\"\",AI885,AO799+AO799*((AO799-AM799)/AM799))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK885<>\"\",AK885,AI886+AI886*((AI886-AO799)/AO799))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM885<>\"\",AM885,AK886+AK886*((AK886-AI886)/AI886))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO885<>\"\",AO885,AM886+AM886*((AM886-AK886)/AK886))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C877=0,0,C878/C877)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K877=0,0,K878/K877)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C877:I877)=0,0,(SUM(C878:I878)/SUM(C877:I877)))","v":0},{"$f":"IF(SUM(K877:N877)=0,0,(SUM(K878:N878)/SUM(K877:N877)))","v":0},null,{"$f":"IF(SUM(C877:N877)=0,0,(SUM(C878:N878)/SUM(C877:N877)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA878","v":0},null,{"$f":"IF(AC886=\"\",\"введите цель\",((Z880*Z883*A943)/(Z881*A943))*AC886*A943-AC893)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C878=0,0,C879/C878)","v":0},0,0,0,0,{"$f":"IF(H878=0,0,H879/H878)","v":0},{"$f":"IF(I878=0,0,I879/I878)","v":0},null,{"$f":"IF(K878=0,0,K879/K878)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C878:I878)=0,0,(SUM(C879:I879)/SUM(C878:I878)))","v":0},{"$f":"IF(SUM(K878:N878)=0,0,(SUM(K879:N879)/SUM(K878:N878)))","v":0},null,{"$f":"IF(SUM(C878:N878)=0,0,(SUM(C879:N879)/SUM(C878:N878)))","v":0},null,"продаж в день",{"$f":"Z880","v":0},"-",null,{"$f":"IF(AC886=\"\",\"введите цель\",W939/W937*AC886)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C877=0,0,C879/C877)","v":0},{"$f":"IF(D877=0,0,D879/D877)","v":0},0,0,0,0,0,null,{"$f":"IF(K877=0,0,K879/K877)","v":0},{"$f":"IF(L877=0,0,L879/L877)","v":0},{"$f":"IF(M877=0,0,M879/M877)","v":0},{"$f":"IF(N877=0,0,N879/N877)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C877:I877)=0,0,SUM(C879:I879)/SUM(C877:I877))","v":0},{"$f":"IF(SUM(K877:N877)=0,0,SUM(K879:N879)/SUM(K877:N877))","v":0},null,{"$f":"IF(SUM(C877:N877)=0,0,SUM(C879:N879)/SUM(C877:N877))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z883","v":0}]
["2 неделя",null,{"$f":"C875","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K875","v":"Повторные"},{"$f":"L875","v":"авито"},{"$f":"M875","v":"вконтакт"},{"$f":"N875","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z880=0,0,Z880/Z881)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z880","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C892:I892)=0,\"\",SUM(C892:I892)/A893)","v":""},{"$f":"IF(SUM(K892:N892)=0,\"\",SUM(K892:N892)/A893)","v":""},null,{"$f":"IF(SUM(C892:N892)=0,\"\",SUM(C892:N892)/A893)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z881","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C893:I893)/A893","v":0},{"$f":"SUM(K893:N893)/A893","v":0},null,{"$f":"SUM(C893:N893)/A893","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W881,W896,W911,W926)=0,0,AVERAGE(W881,W896,W911,W926)*4+SUM(T882,T897,T912,T927))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C894:I894)=0,\"\",SUM(C894:I894)/A893)","v":""},{"$f":"IF(SUM(K894:N894)=0,\"\",SUM(K894:N894)/A893)","v":""},null,{"$f":"IF(SUM(C894:N894)=0,\"\",SUM(C894:N894)/A893)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C895:I895)","v":0},{"$f":"SUM(K895:N895)","v":0},null,{"$f":"SUM(C895:N895)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C896:I896)=0,\"\",SUM(C896:I896))","v":""},{"$f":"IF(SUM(K896:N896)=0,\"\",SUM(K896:N896))","v":""},null,{"$f":"IF(SUM(C896:N896)=0,\"\",SUM(C896:N896))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C892=0,0,C896/C892)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K892=0,0,K896/K892)","v":0},{"$f":"IF(L892=0,0,L896/L892)","v":0},{"$f":"IF(M892=0,0,M896/M892)","v":0},{"$f":"IF(N892=0,0,N896/N892)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q891:Q904)=0,\"\",SUM(Q891:Q904))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C894=0,0,C896/C894)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K894=0,0,K896/K894)","v":0},{"$f":"IF(L894=0,0,L896/L894)","v":0},{"$f":"IF(M894=0,0,M896/M894)","v":0},{"$f":"IF(N894=0,0,N896/N894)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C895-C896","v":0},{"$f":"D895-D896","v":0},0,0,0,0,0,null,{"$f":"K895-K896","v":0},{"$f":"L895-L896","v":0},{"$f":"M895-M896","v":0},{"$f":"N895-N896","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C899:N899)-SUM(Q891:Q904))=0,\"\",SUM(C899:N899)-SUM(Q891:Q904))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C896=0,\"нет\",C895/C896)","v":"нет"},{"$f":"IF(D896=0,\"нет\",D895/D896)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K896=0,\"нет\",K895/K896)","v":"нет"},{"$f":"IF(L896=0,\"нет\",L895/L896)","v":"нет"},{"$f":"IF(M896=0,\"нет\",M895/M896)","v":"нет"},{"$f":"IF(N896=0,\"нет\",N895/N896)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C894:I894)=0,\"\",SUM(C895:I895)/SUM(C894:I894))","v":""},{"$f":"IF(SUM(K894:N894)=0,\"\",SUM(K895:N895)/SUM(K894:N894))","v":""},null,{"$f":"IF(SUM(C894:N894)=0,\"\",SUM(C895:N895)/SUM(C894:N894))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC896*AC897*AC898*30-AC899","v":0}]
[null,"показы - заходы",{"$f":"IF(C891=0,0,C892/C891)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K891=0,0,K892/K891)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C892=0,0,C893/C892)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K892=0,0,K893/K892)","v":0},{"$f":"IF(L892=0,0,L893/L892)","v":0},{"$f":"IF(M892=0,0,M893/M892)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C892:I892)=0,0,(SUM(C893:I893)/SUM(C892:I892)))","v":0},{"$f":"IF(SUM(K892:N892)=0,0,(SUM(K893:N893)/SUM(K892:N892)))","v":0},null,{"$f":"IF(SUM(C892:N892)=0,0,(SUM(C893:N893)/SUM(C892:N892)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C893=0,0,C894/C893)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K893=0,0,K894/K893)","v":0},{"$f":"IF(L893=0,0,L894/L893)","v":0},{"$f":"IF(M893=0,0,M894/M893)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C893:I893)=0,0,(SUM(C894:I894)/SUM(C893:I893)))","v":0},{"$f":"IF(SUM(K893:N893)=0,0,(SUM(K894:N894)/SUM(K893:N893)))","v":0},null,{"$f":"IF(SUM(C893:N893)=0,0,(SUM(C894:N894)/SUM(C893:N893)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C892=0,0,C894/C892)","v":0},{"$f":"IF(D892=0,0,D894/D892)","v":0},0,0,0,0,0,null,{"$f":"IF(K892=0,0,K894/K892)","v":0},{"$f":"IF(L892=0,0,L894/L892)","v":0},{"$f":"IF(M892=0,0,M894/M892)","v":0},{"$f":"IF(N892=0,0,N894/N892)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C892:I892)=0,0,SUM(C894:I894)/SUM(C892:I892))","v":0},{"$f":"IF(SUM(K892:N892)=0,0,SUM(K894:N894)/SUM(K892:N892))","v":0},null,{"$f":"IF(SUM(C892:N892)=0,0,SUM(C894:N894)/SUM(C892:N892))","v":0}]
["3 неделя",null,{"$f":"C890","v":"прямые заходы"},{"$f":"D890","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K890","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W937","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C907:I907)=0,\"\",SUM(C907:I907)/A908)","v":""},{"$f":"IF(SUM(K907:N907)=0,\"\",SUM(K907:N907)/A908)","v":""},null,{"$f":"IF(SUM(C907:N907)=0,\"\",SUM(C907:N907)/A908)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C908:I908)/A908","v":0},{"$f":"SUM(K908:N908)/A908","v":0},null,{"$f":"SUM(C908:N908)/A908","v":0},null,null,null,"откликов",null,{"$f":"IF(AA906=0,0,AA909/AA906)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C909:I909)=0,\"\",SUM(C909:I909)/A908)","v":""},{"$f":"IF(SUM(K909:N909)=0,\"\",SUM(K909:N909)/A908)","v":""},null,{"$f":"IF(SUM(C909:N909)=0,\"\",SUM(C909:N909)/A908)","v":""},null," Заходы-продажи",null,{"$f":"W938","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C910:I910)","v":0},{"$f":"SUM(K910:N910)","v":0},null,{"$f":"SUM(C910:N910)","v":0},null,{"$f":"IF(W937=0,0,W939/W937)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C911:I911)=0,\"\",SUM(C911:I911))","v":""},{"$f":"IF(SUM(K911:N911)=0,\"\",SUM(K911:N911))","v":""},null,{"$f":"IF(SUM(C911:N911)=0,\"\",SUM(C911:N911))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA909=0,0,AA912/AA909)","v":0}]
[null,"цена перехода",{"$f":"IF(C907=0,0,C911/C907)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K907=0,0,K911/K907)","v":0},{"$f":"IF(L907=0,0,L911/L907)","v":0},{"$f":"IF(M907=0,0,M911/M907)","v":0},{"$f":"IF(N907=0,0,N911/N907)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q906:Q919)=0,\"\",SUM(Q906:Q919))","v":""},null,null,null,null,null,null,{"$f":"W939","v":0}]
[null,"цена клиента",{"$f":"IF(C909=0,0,C911/C909)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K909=0,0,K911/K909)","v":0},{"$f":"IF(L909=0,0,L911/L909)","v":0},{"$f":"IF(M909=0,0,M911/M909)","v":0},{"$f":"IF(N909=0,0,N911/N909)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C910-C911","v":0},{"$f":"D910-D911","v":0},0,0,0,0,0,null,{"$f":"K910-K911","v":0},{"$f":"L910-L911","v":0},{"$f":"M910-M911","v":0},{"$f":"N910-N911","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C914:N914)-SUM(Q906:Q919))=0,\"\",SUM(C914:N914)-SUM(Q906:Q919))","v":""},null,null,null,null,null,null,{"$f":"SUM(K879,K894,K909,K924)","v":0},{"$f":"IF(AA912=0,0,AA914/AA912)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C911=0,\"нет\",C910/C911)","v":"нет"},{"$f":"IF(D911=0,\"нет\",D910/D911)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K911=0,\"нет\",K910/K911)","v":"нет"},{"$f":"IF(L911=0,\"нет\",L910/L911)","v":"нет"},{"$f":"IF(M911=0,\"нет\",M910/M911)","v":"нет"},{"$f":"IF(N911=0,\"нет\",N910/N911)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C909:I909)=0,\"\",SUM(C910:I910)/SUM(C909:I909))","v":""},{"$f":"IF(SUM(K909:N909)=0,\"\",SUM(K910:N910)/SUM(K909:N909))","v":""},null,{"$f":"IF(SUM(C909:N909)=0,\"\",SUM(C910:N910)/SUM(C909:N909))","v":""}]
[null,"показы - заходы",{"$f":"IF(C906=0,0,C907/C906)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K906=0,0,K907/K906)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C907=0,0,C908/C907)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K907=0,0,K908/K907)","v":0},{"$f":"IF(L907=0,0,L908/L907)","v":0},{"$f":"IF(M907=0,0,M908/M907)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C907:I907)=0,0,(SUM(C908:I908)/SUM(C907:I907)))","v":0},{"$f":"IF(SUM(K907:N907)=0,0,(SUM(K908:N908)/SUM(K907:N907)))","v":0},null,{"$f":"IF(SUM(C907:N907)=0,0,(SUM(C908:N908)/SUM(C907:N907)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C908=0,0,C909/C908)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K908=0,0,K909/K908)","v":0},{"$f":"IF(L908=0,0,L909/L908)","v":0},{"$f":"IF(M908=0,0,M909/M908)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C908:I908)=0,0,(SUM(C909:I909)/SUM(C908:I908)))","v":0},{"$f":"IF(SUM(K908:N908)=0,0,(SUM(K909:N909)/SUM(K908:N908)))","v":0},null,{"$f":"IF(SUM(C908:N908)=0,0,(SUM(C909:N909)/SUM(C908:N908)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C907=0,0,C909/C907)","v":0},{"$f":"IF(D907=0,0,D909/D907)","v":0},0,0,0,0,0,null,{"$f":"IF(K907=0,0,K909/K907)","v":0},{"$f":"IF(L907=0,0,L909/L907)","v":0},{"$f":"IF(M907=0,0,M909/M907)","v":0},{"$f":"IF(N907=0,0,N909/N907)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C907:I907)=0,0,SUM(C909:I909)/SUM(C907:I907))","v":0},{"$f":"IF(SUM(K907:N907)=0,0,SUM(K909:N909)/SUM(K907:N907))","v":0},null,{"$f":"IF(SUM(C907:N907)=0,0,SUM(C909:N909)/SUM(C907:N907))","v":0}]
["4 неделя",null,{"$f":"C905","v":"прямые заходы"},{"$f":"D905","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K905","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C922:I922)=0,\"\",SUM(C922:I922)/A923)","v":""},{"$f":"IF(SUM(K922:N922)=0,\"\",SUM(K922:N922)/A923)","v":""},null,{"$f":"IF(SUM(C922:N922)=0,\"\",SUM(C922:N922)/A923)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C923:I923)/A923","v":0},{"$f":"SUM(K923:N923)/A923","v":0},null,{"$f":"SUM(C923:N923)/A923","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C924:I924)=0,\"\",SUM(C924:I924)/A923)","v":""},{"$f":"IF(SUM(K924:N924)=0,\"\",SUM(K924:N924)/A923)","v":""},null,{"$f":"IF(SUM(C924:N924)=0,\"\",SUM(C924:N924)/A923)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C925:I925)","v":0},{"$f":"SUM(K925:N925)","v":0},null,{"$f":"SUM(C925:N925)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C926:I926)=0,\"\",SUM(C926:I926))","v":""},{"$f":"IF(SUM(K926:N926)=0,\"\",SUM(K926:N926))","v":""},null,{"$f":"IF(SUM(C926:N926)=0,\"\",SUM(C926:N926))","v":""}]
[null,"цена перехода",{"$f":"IF(C922=0,0,C926/C922)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K922=0,0,K926/K922)","v":0},{"$f":"IF(L922=0,0,L926/L922)","v":0},{"$f":"IF(M922=0,0,M926/M922)","v":0},{"$f":"IF(N922=0,0,N926/N922)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q921:Q934)=0,\"\",SUM(Q921:Q934))","v":""}]
[null,"цена клиента",{"$f":"IF(C924=0,0,C926/C924)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K924=0,0,K926/K924)","v":0},{"$f":"IF(L924=0,0,L926/L924)","v":0},{"$f":"IF(M924=0,0,M926/M924)","v":0},{"$f":"IF(N924=0,0,N926/N924)","v":0}]
[null,"Денег в кассе",{"$f":"C925-C926","v":0},{"$f":"D925-D926","v":0},0,0,0,0,0,null,{"$f":"K925-K926","v":0},{"$f":"L925-L926","v":0},{"$f":"M925-M926","v":0},{"$f":"N925-N926","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C929:N929)-SUM(Q921:Q934))=0,\"\",SUM(C929:N929)-SUM(Q921:Q934))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C926=0,\"нет\",C925/C926)","v":"нет"},{"$f":"IF(D926=0,\"нет\",D925/D926)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K926=0,\"нет\",K925/K926)","v":"нет"},{"$f":"IF(L926=0,\"нет\",L925/L926)","v":"нет"},{"$f":"IF(M926=0,\"нет\",M925/M926)","v":"нет"},{"$f":"IF(N926=0,\"нет\",N925/N926)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C924:I924)=0,\"\",SUM(C925:I925)/SUM(C924:I924))","v":""},{"$f":"IF(SUM(K924:N924)=0,\"\",SUM(K925:N925)/SUM(K924:N924))","v":""},null,{"$f":"IF(SUM(C924:N924)=0,\"\",SUM(C925:N925)/SUM(C924:N924))","v":""}]
[null,"показы - заходы",{"$f":"IF(C921=0,0,C922/C921)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K921=0,0,K922/K921)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C922=0,0,C923/C922)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K922=0,0,K923/K922)","v":0},{"$f":"IF(L922=0,0,L923/L922)","v":0},{"$f":"IF(M922=0,0,M923/M922)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C922:I922)=0,0,(SUM(C923:I923)/SUM(C922:I922)))","v":0},{"$f":"IF(SUM(K922:N922)=0,0,(SUM(K923:N923)/SUM(K922:N922)))","v":0},null,{"$f":"IF(SUM(C922:N922)=0,0,(SUM(C923:N923)/SUM(C922:N922)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C923=0,0,C924/C923)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K923=0,0,K924/K923)","v":0},{"$f":"IF(L923=0,0,L924/L923)","v":0},{"$f":"IF(M923=0,0,M924/M923)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C923:I923)=0,0,(SUM(C924:I924)/SUM(C923:I923)))","v":0},{"$f":"IF(SUM(K923:N923)=0,0,(SUM(K924:N924)/SUM(K923:N923)))","v":0},null,{"$f":"IF(SUM(C923:N923)=0,0,(SUM(C924:N924)/SUM(C923:N923)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C922=0,0,C924/C922)","v":0},{"$f":"IF(D922=0,0,D924/D922)","v":0},0,0,0,0,0,null,{"$f":"IF(K922=0,0,K924/K922)","v":0},{"$f":"IF(L922=0,0,L924/L922)","v":0},{"$f":"IF(M922=0,0,M924/M922)","v":0},{"$f":"IF(N922=0,0,N924/N922)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C922:I922)=0,0,SUM(C924:I924)/SUM(C922:I922))","v":0},{"$f":"IF(SUM(K922:N922)=0,0,SUM(K924:N924)/SUM(K922:N922))","v":0},null,{"$f":"IF(SUM(C922:N922)=0,0,SUM(C924:N924)/SUM(C922:N922))","v":0}]
[null,null,{"$f":"C920","v":"прямые заходы"},{"$f":"D920","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K920","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C922+C907+C892+C877","v":0},0,0,0,0,0,0,null,{"$f":"K922+K907+K892+K877","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C923+C908+C893+C878","v":0},0,0,0,0,0,0,null,{"$f":"K923+K908+K893+K878","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C936:I936)","v":0},{"$f":"SUM(K936:N936)","v":0},null,{"$f":"SUM(C936:N936)","v":0}]
[null,"Всего продаж",{"$f":"C924+C909+C894+C879","v":0},0,0,0,0,0,{"$f":"I924+I909+I894+I879","v":0},null,{"$f":"K924+K909+K894+K879","v":0},{"$f":"L924+L909+L894+L879","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C937:I937)","v":0},{"$f":"SUM(K937:N937)","v":0},null,{"$f":"SUM(C937:N937)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C929+C914+C899+C884","v":0},0,0,0,0,0,0,null,{"$f":"K929+K914+K899+K884","v":0},{"$f":"L929+L914+L899+L884","v":0},{"$f":"M929+M914+M899+M884","v":0},{"$f":"N929+N914+N899+N884","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C938:I938)","v":0},{"$f":"SUM(K938:N938)","v":0},null,{"$f":"SUM(C938:N938)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C881,C896,C911,C926)","v":0},{"$f":"SUM(D881,D896,D911,D926)","v":0},0,0,0,0,0,null,{"$f":"SUM(K881,K896,K911,K926)","v":0},{"$f":"SUM(L881,L896,L911,L926)","v":0},{"$f":"SUM(M881,M896,M911,M926)","v":0},{"$f":"SUM(N881,N896,N911,N926)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T884,T899,T914,T929)","v":0}]
[null,"Макс цена клика",{"$f":"Z883*C943","v":0},{"$f":"Z883*D943","v":0},{"$f":"Z883*E943","v":0},{"$f":"Z883*F943","v":0},{"$f":"Z883*G943","v":0},{"$f":"Z883*H943","v":0},{"$f":"Z883*I943","v":0},null,{"$f":"Z883*K943","v":0},{"$f":"Z883*L943","v":0},{"$f":"Z883*M943","v":0},{"$f":"Z883*N943","v":0},null,{"$f":"SUM(C940:N940)","v":0},{"$f":"IF(P941=0,0,P941/(P941+P943))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C881,C896,C911,C926)=0,0,SUM(C884,C899,C914,C929)/SUM(C881,C896,C911,C926))","v":0},{"$f":"IF(SUM(D881,D896,D911,D926)=0,0,SUM(D884,D899,D914,D929)/SUM(D881,D896,D911,D926))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K881,K896,K911,K926)=0,0,SUM(K884,K899,K914,K929)/SUM(K881,K896,K911,K926))","v":0},{"$f":"IF(SUM(L881,L896,L911,L926)=0,0,SUM(L884,L899,L914,L929)/SUM(L881,L896,L911,L926))","v":0},{"$f":"IF(SUM(M881,M896,M911,M926)=0,0,SUM(M884,M899,M914,M929)/SUM(M881,M896,M911,M926))","v":0},{"$f":"IF(SUM(N881,N896,N911,N926)=0,0,SUM(N884,N899,N914,N929)/SUM(N881,N896,N911,N926))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A878,A893,A908,A923)","v":31},"Заходы-продажи общ",{"$f":"IF(C936=0,\"0\",C938/C936)","v":"0"},{"$f":"IF(D936=0,\"0\",D938/D936)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K936=0,\"0\",K938/K936)","v":"0"},{"$f":"IF(L936=0,\"0\",L938/L936)","v":"0"},{"$f":"IF(M936=0,\"0\",M938/M936)","v":"0"},{"$f":"IF(N936=0,\"0\",N938/N936)","v":"0"},null,{"$f":"SUM(Q876:Q889)+SUM(Q891:Q904)+SUM(Q906:Q919)+SUM(Q921:Q934)","v":0},{"$f":"IF(P943=0,0,P943/(P943+P941))","v":0}]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["Декабрь",{"$f":"W1027","v":0}]
[null,null,"Каналы, ведущие на сайт",null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,"Доп. Расходы",null,null,"Недельная статистика",null,null,null,null,null,"Прогнозы, цели"]
["1 неделя",null,"прямые заходы","директ","adwords","поиск","ссылки","источник m","источник n",null,"Повторные","авито","вконтакт","источник k",null,"описание затрат","деньги",null,null,"сайт","площадки",null,"вообще",null,null,"По факту","За месяц (прогноз по средним)","За месяц  (прогноз по динамике)","Цель"]
[null,"показов"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C964:I964)=0,\"\",SUM(C964:I964)/A965)","v":""},{"$f":"IF(SUM(K964:N964)=0,\"\",SUM(K964:N964)/A965)","v":""},null,{"$f":"IF(SUM(C964:N964)=0,\"\",SUM(C964:N964)/A965)","v":""}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C965:I965)/A965","v":0},{"$f":"SUM(K965:N965)/A965","v":0},null,{"$f":"SUM(C965:N965)/A965","v":0},null,"$ в кассе",{"$f":"W1027","v":0},{"$f":"IF(SUM(W966,W981,W996,W1011)=0,0,AVERAGE(W966,W981,W996,W1011)*AVERAGE(W987,W972,W1002,W1017)*A1030-AC980)","v":0},{"$f":"AJ967+AL967+AN967+AP967","v":{"$error":"#DIV/0!"}}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C966:I966)=0,\"\",SUM(C966:I966)/A965)","v":""},{"$f":"IF(SUM(K966:N966)=0,\"\",SUM(K966:N966)/A965)","v":""},null,{"$f":"IF(SUM(C966:N966)=0,\"\",SUM(C966:N966)/A965)","v":""},null,"Продаж за месяц",{"$f":"W1026","v":0},{"$f":"Z967*A1030","v":0},{"$f":"AI967*AJ966+AK967*AL966+AM967*AN966+AO967*AP966","v":{"$error":"#DIV/0!"}},{"$f":"IF(AC965=\"\",\"введите цель\",(AC965+AC980)/AVERAGE(W972,W987,W1002,W1017))","v":"введите цель"},null,null,null,null,{"$f":"S966","v":"среднее продаж/день"},{"$f":"W966","v":""},{"$f":"A965","v":7},{"$f":"W981","v":""},{"$f":"A980","v":7},{"$f":"W996","v":""},{"$f":"A995","v":7},{"$f":"W1011","v":""},{"$f":"A1010","v":10}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C967:I967)","v":0},{"$f":"SUM(K967:N967)","v":0},null,{"$f":"SUM(C967:N967)","v":0},null,"Продаж в день",{"$f":"IF(SUM(W966,W981,W996,W1011)=0,0,AVERAGE(W966,W981,W996,W1011))","v":0},"-",null,{"$f":"IF(AC966=\"введите цель\",\"введите цель\",AC966/A1030)","v":"введите цель"},null,null,null,null,null,{"$f":"IF(ROUND(IF(AI966<>\"\",AI966,AO880+AO880*((AO880-AM880)/AM880)),2)>=0,ROUND(IF(AI966<>\"\",AI966,AO880+AO880*((AO880-AM880)/AM880)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AI967*AJ966*AI973-AI969","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AK966<>\"\",AK966,AI967+AI967*((AI967-AO880)/AO880)),2)>=0,ROUND(IF(AK966<>\"\",AK966,AI967+AI967*((AI967-AO880)/AO880)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AK967*AL966*AK973-AK969","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AM966<>\"\",AM966,AK967+AK967*((AK967-AI967)/AI967)),2)>=0,ROUND(IF(AM966<>\"\",AM966,AK967+AK967*((AK967-AI967)/AI967)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AM967*AN966*AM973-AM969","v":{"$error":"#DIV/0!"}},{"$f":"IF(ROUND(IF(AO966<>\"\",AO966,AM967+AM967*((AM967-AK967)/AK967)),2)>=0,ROUND(IF(AO966<>\"\",AO966,AM967+AM967*((AM967-AK967)/AK967)),2),0)","v":{"$error":"#DIV/0!"}},{"$f":"AO967*AP966*AO973-AO969","v":{"$error":"#DIV/0!"}}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C968:I968)=0,\"\",SUM(C968:I968))","v":""},{"$f":"IF(SUM(K968:N968)=0,\"\",SUM(K968:N968))","v":""},null,{"$f":"IF(SUM(C968:N968)=0,\"\",SUM(C968:N968))","v":""},null,"Суточный трафик",{"$f":"IF(SUM(W964,W979,W994,W1009)=0,0,AVERAGE(W964,W979,W994,W1009))","v":0},"-",null,{"$f":"IF(AC965=\"\",\"введите цель\",((AC965+AC980)/((Z967*Z970*A1030)/(Z968*A1030)))/A1030)","v":"введите цель"},null,null,null,null,{"$f":"S968","v":"затр. на рекламу/неделя"},{"$f":"W968","v":""},null,{"$f":"W983","v":""},null,{"$f":"W998","v":""},null,{"$f":"W1013","v":""}]
[null,"цена перехода",{"$f":"IF(C964=0,0,C968/C964)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K964=0,0,K968/K964)","v":0},{"$f":"IF(L964=0,0,L968/L964)","v":0},{"$f":"IF(M964=0,0,M968/M964)","v":0},{"$f":"IF(N964=0,0,N968/N964)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q963:Q976)=0,\"\",SUM(Q963:Q976))","v":""},null,null,null,null,"Прогноз относительно среднего чека",null,null,null,null,null,null,null,null,null,{"$f":"IF(AI968<>\"\",AI968,AO882+AO882*((AO882-AM882)/AM882))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK968<>\"\",AK968,AI969+AI969*((AI969-AO882)/AO882))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM968<>\"\",AM968,AK969+AK969*((AK969-AI969)/AI969))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO968<>\"\",AO968,AM969+AM969*((AM969-AK969)/AK969))","v":{"$error":"#DIV/0!"}}]
[null,"цена клиента",{"$f":"IF(C966=0,0,C968/C966)","v":0},{"$f":"IF(D966=0,0,D968/D966)","v":0},{"$f":"IF(E966=0,0,E968/E966)","v":0},0,0,0,0,null,{"$f":"IF(K966=0,0,K968/K966)","v":0},{"$f":"IF(L966=0,0,L968/L966)","v":0},{"$f":"IF(M966=0,0,M968/M966)","v":0},{"$f":"IF(N966=0,0,N968/N966)","v":0},null,null,null,null,null,null,null,null,null,null,"Средний чек",{"$f":"IF(SUM(W972,W987,W1002,W1017)=0,0,AVERAGE(W972,W987,W1002,W1017))","v":0},"-"]
[null,"Денег в кассе",{"$f":"C967-C968","v":0},{"$f":"D967-D968","v":0},0,0,0,0,0,null,{"$f":"K967-K968","v":0},{"$f":"L967-L968","v":0},{"$f":"M967-M968","v":0},{"$f":"N967-N968","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C971:N971)-SUM(Q963:Q976))=0,\"\",SUM(C971:N971)-SUM(Q963:Q976))","v":""},null,null,null,null,"$ в кассе за месяц","-",{"$f":"AA965","v":0},null,{"$f":"IF(AC970=\"\",\"введите цель\",Z967*A1030*AC970-AC980)","v":"введите цель"}]
[null,"ROI на 1 рубль",{"$f":"IF(C968=0,\"нет\",C967/C968)","v":"нет"},{"$f":"IF(D968=0,\"нет\",D967/D968)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K968=0,\"нет\",K967/K968)","v":"нет"},{"$f":"IF(L968=0,\"нет\",L967/L968)","v":"нет"},{"$f":"IF(M968=0,\"нет\",M967/M968)","v":"нет"},{"$f":"IF(N968=0,\"нет\",N967/N968)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C966:I966)=0,\"\",SUM(C967:I967)/SUM(C966:I966))","v":""},{"$f":"IF(SUM(K966:N966)=0,\"\",SUM(K967:N967)/SUM(K966:N966))","v":""},null,{"$f":"IF(SUM(C966:N966)=0,\"\",SUM(C967:N967)/SUM(C966:N966))","v":""},null,"Прогноз относительно суточного трафика",null,null,null,null,null,null,null,null,{"$f":"S972","v":"Средний Чек"},{"$f":"W972","v":""},null,{"$f":"W987","v":""},null,{"$f":"W1002","v":""},null,{"$f":"W1017","v":""}]
[null,"показы - заходы",{"$f":"IF(C963=0,0,C964/C963)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K963=0,0,K964/K963)","v":0},0,0,0,null,null,null,null,null,null,null,null,null,null,"Суточный трафик",{"$f":"Z968","v":0},"-",null,null,null,null,null,null,null,{"$f":"IF(AI972<>\"\",AI972,AO886+AO886*((AO886-AM886)/AM886))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AK972<>\"\",AK972,AI973+AI973*((AI973-AO886)/AO886))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AM972<>\"\",AM972,AK973+AK973*((AK973-AI973)/AI973))","v":{"$error":"#DIV/0!"}},null,{"$f":"IF(AO972<>\"\",AO972,AM973+AM973*((AM973-AK973)/AK973))","v":{"$error":"#DIV/0!"}}]
[null,"заходы - отклики",{"$f":"IF(C964=0,0,C965/C964)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K964=0,0,K965/K964)","v":0},0,0,0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C964:I964)=0,0,(SUM(C965:I965)/SUM(C964:I964)))","v":0},{"$f":"IF(SUM(K964:N964)=0,0,(SUM(K965:N965)/SUM(K964:N964)))","v":0},null,{"$f":"IF(SUM(C964:N964)=0,0,(SUM(C965:N965)/SUM(C964:N964)))","v":0},null,"$ в кассе за месяц","-",{"$f":"AA965","v":0},null,{"$f":"IF(AC973=\"\",\"введите цель\",((Z967*Z970*A1030)/(Z968*A1030))*AC973*A1030-AC980)","v":"введите цель"}]
[null,"отклики - продажи",{"$f":"IF(C965=0,0,C966/C965)","v":0},0,0,0,0,{"$f":"IF(H965=0,0,H966/H965)","v":0},{"$f":"IF(I965=0,0,I966/I965)","v":0},null,{"$f":"IF(K965=0,0,K966/K965)","v":0},0,0,0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C965:I965)=0,0,(SUM(C966:I966)/SUM(C965:I965)))","v":0},{"$f":"IF(SUM(K965:N965)=0,0,(SUM(K966:N966)/SUM(K965:N965)))","v":0},null,{"$f":"IF(SUM(C965:N965)=0,0,(SUM(C966:N966)/SUM(C965:N965)))","v":0},null,"продаж в день",{"$f":"Z967","v":0},"-",null,{"$f":"IF(AC973=\"\",\"введите цель\",W1026/W1024*AC973)","v":"введите цель"}]
[null,"заходы-продажи",{"$f":"IF(C964=0,0,C966/C964)","v":0},{"$f":"IF(D964=0,0,D966/D964)","v":0},0,0,0,0,0,null,{"$f":"IF(K964=0,0,K966/K964)","v":0},{"$f":"IF(L964=0,0,L966/L964)","v":0},{"$f":"IF(M964=0,0,M966/M964)","v":0},{"$f":"IF(N964=0,0,N966/N964)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C964:I964)=0,0,SUM(C966:I966)/SUM(C964:I964))","v":0},{"$f":"IF(SUM(K964:N964)=0,0,SUM(K966:N966)/SUM(K964:N964))","v":0},null,{"$f":"IF(SUM(C964:N964)=0,0,SUM(C966:N966)/SUM(C964:N964))","v":0},null,"при текущем среднем чеке",null,null,null,{"$f":"Z970","v":0}]
["2 неделя",null,{"$f":"C962","v":"прямые заходы"},"директ","adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K962","v":"Повторные"},{"$f":"L962","v":"авито"},{"$f":"M962","v":"вконтакт"},{"$f":"N962","v":"источник k"},null,"Доп. расходы",null,null,null,null,null,null,null,null,"При текущей конверсии посетитель-клиент",null,null,null,{"$f":"IF(Z967=0,0,Z967/Z968)","v":0}]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,"при текущих продажах/день",null,null,null,{"$f":"Z967","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C979:I979)=0,\"\",SUM(C979:I979)/A980)","v":""},{"$f":"IF(SUM(K979:N979)=0,\"\",SUM(K979:N979)/A980)","v":""},null,{"$f":"IF(SUM(C979:N979)=0,\"\",SUM(C979:N979)/A980)","v":""},null,"при текущем суточном трафике",null,null,null,{"$f":"Z968","v":0}]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C980:I980)/A980","v":0},{"$f":"SUM(K980:N980)/A980","v":0},null,{"$f":"SUM(C980:N980)/A980","v":0},null,"при текущих среднемесячных затратах ",null,null,null,{"$f":"IF(COUNT(W968,W983,W998,W1013)=0,0,AVERAGE(W968,W983,W998,W1013)*4+SUM(T969,T984,T999,T1014))","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C981:I981)=0,\"\",SUM(C981:I981)/A980)","v":""},{"$f":"IF(SUM(K981:N981)=0,\"\",SUM(K981:N981)/A980)","v":""},null,{"$f":"IF(SUM(C981:N981)=0,\"\",SUM(C981:N981)/A980)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C982:I982)","v":0},{"$f":"SUM(K982:N982)","v":0},null,{"$f":"SUM(C982:N982)","v":0},null,"Калькулятор свободных данных"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C983:I983)=0,\"\",SUM(C983:I983))","v":""},{"$f":"IF(SUM(K983:N983)=0,\"\",SUM(K983:N983))","v":""},null,{"$f":"IF(SUM(C983:N983)=0,\"\",SUM(C983:N983))","v":""},null,"При суточном трафике"]
[null,"цена перехода",{"$f":"IF(C979=0,0,C983/C979)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K979=0,0,K983/K979)","v":0},{"$f":"IF(L979=0,0,L983/L979)","v":0},{"$f":"IF(M979=0,0,M983/M979)","v":0},{"$f":"IF(N979=0,0,N983/N979)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q978:Q991)=0,\"\",SUM(Q978:Q991))","v":""},null,null,null,null,"При конверсии заход-клиент"]
[null,"цена клиента",{"$f":"IF(C981=0,0,C983/C981)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K981=0,0,K983/K981)","v":0},{"$f":"IF(L981=0,0,L983/L981)","v":0},{"$f":"IF(M981=0,0,M983/M981)","v":0},{"$f":"IF(N981=0,0,N983/N981)","v":0},null,null,null,null,null,null,null,null,null,null,"При среднем чеке"]
[null,"Денег в кассе",{"$f":"C982-C983","v":0},{"$f":"D982-D983","v":0},0,0,0,0,0,null,{"$f":"K982-K983","v":0},{"$f":"L982-L983","v":0},{"$f":"M982-M983","v":0},{"$f":"N982-N983","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C986:N986)-SUM(Q978:Q991))=0,\"\",SUM(C986:N986)-SUM(Q978:Q991))","v":""},null,null,null,null,"При затратах (в месяц)"]
[null,"ROI на 1 рубль",{"$f":"IF(C983=0,\"нет\",C982/C983)","v":"нет"},{"$f":"IF(D983=0,\"нет\",D982/D983)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K983=0,\"нет\",K982/K983)","v":"нет"},{"$f":"IF(L983=0,\"нет\",L982/L983)","v":"нет"},{"$f":"IF(M983=0,\"нет\",M982/M983)","v":"нет"},{"$f":"IF(N983=0,\"нет\",N982/N983)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C981:I981)=0,\"\",SUM(C982:I982)/SUM(C981:I981))","v":""},{"$f":"IF(SUM(K981:N981)=0,\"\",SUM(K982:N982)/SUM(K981:N981))","v":""},null,{"$f":"IF(SUM(C981:N981)=0,\"\",SUM(C982:N982)/SUM(C981:N981))","v":""},null,"денег за месяц ",null,null,null,{"$f":"AC983*AC984*AC985*30-AC986","v":0}]
[null,"показы - заходы",{"$f":"IF(C978=0,0,C979/C978)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K978=0,0,K979/K978)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C979=0,0,C980/C979)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K979=0,0,K980/K979)","v":0},{"$f":"IF(L979=0,0,L980/L979)","v":0},{"$f":"IF(M979=0,0,M980/M979)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C979:I979)=0,0,(SUM(C980:I980)/SUM(C979:I979)))","v":0},{"$f":"IF(SUM(K979:N979)=0,0,(SUM(K980:N980)/SUM(K979:N979)))","v":0},null,{"$f":"IF(SUM(C979:N979)=0,0,(SUM(C980:N980)/SUM(C979:N979)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C980=0,0,C981/C980)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K980=0,0,K981/K980)","v":0},{"$f":"IF(L980=0,0,L981/L980)","v":0},{"$f":"IF(M980=0,0,M981/M980)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C980:I980)=0,0,(SUM(C981:I981)/SUM(C980:I980)))","v":0},{"$f":"IF(SUM(K980:N980)=0,0,(SUM(K981:N981)/SUM(K980:N980)))","v":0},null,{"$f":"IF(SUM(C980:N980)=0,0,(SUM(C981:N981)/SUM(C980:N980)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C979=0,0,C981/C979)","v":0},{"$f":"IF(D979=0,0,D981/D979)","v":0},0,0,0,0,0,null,{"$f":"IF(K979=0,0,K981/K979)","v":0},{"$f":"IF(L979=0,0,L981/L979)","v":0},{"$f":"IF(M979=0,0,M981/M979)","v":0},{"$f":"IF(N979=0,0,N981/N979)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C979:I979)=0,0,SUM(C981:I981)/SUM(C979:I979))","v":0},{"$f":"IF(SUM(K979:N979)=0,0,SUM(K981:N981)/SUM(K979:N979))","v":0},null,{"$f":"IF(SUM(C979:N979)=0,0,SUM(C981:N981)/SUM(C979:N979))","v":0}]
["3 неделя",null,{"$f":"C977","v":"прямые заходы"},{"$f":"D977","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K977","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы",null,null,null,null,null,null,null,null,null,null,"заходов"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще",null,null,null,{"$f":"W1024","v":0}]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C994:I994)=0,\"\",SUM(C994:I994)/A995)","v":""},{"$f":"IF(SUM(K994:N994)=0,\"\",SUM(K994:N994)/A995)","v":""},null,{"$f":"IF(SUM(C994:N994)=0,\"\",SUM(C994:N994)/A995)","v":""},null,null,null,null,null," заходы - отклики:"]
[7,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C995:I995)/A995","v":0},{"$f":"SUM(K995:N995)/A995","v":0},null,{"$f":"SUM(C995:N995)/A995","v":0},null,null,null,"откликов",null,{"$f":"IF(AA993=0,0,AA996/AA993)","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C996:I996)=0,\"\",SUM(C996:I996)/A995)","v":""},{"$f":"IF(SUM(K996:N996)=0,\"\",SUM(K996:N996)/A995)","v":""},null,{"$f":"IF(SUM(C996:N996)=0,\"\",SUM(C996:N996)/A995)","v":""},null," Заходы-продажи",null,{"$f":"W1025","v":0}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C997:I997)","v":0},{"$f":"SUM(K997:N997)","v":0},null,{"$f":"SUM(C997:N997)","v":0},null,{"$f":"IF(W1024=0,0,W1026/W1024)","v":0},null,null,null,"отклики - продажи:"]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C998:I998)=0,\"\",SUM(C998:I998))","v":""},{"$f":"IF(SUM(K998:N998)=0,\"\",SUM(K998:N998))","v":""},null,{"$f":"IF(SUM(C998:N998)=0,\"\",SUM(C998:N998))","v":""},null,null,null,"продаж",null,{"$f":"IF(AA996=0,0,AA999/AA996)","v":0}]
[null,"цена перехода",{"$f":"IF(C994=0,0,C998/C994)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K994=0,0,K998/K994)","v":0},{"$f":"IF(L994=0,0,L998/L994)","v":0},{"$f":"IF(M994=0,0,M998/M994)","v":0},{"$f":"IF(N994=0,0,N998/N994)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q993:Q1006)=0,\"\",SUM(Q993:Q1006))","v":""},null,null,null,null,null,null,{"$f":"W1026","v":0}]
[null,"цена клиента",{"$f":"IF(C996=0,0,C998/C996)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K996=0,0,K998/K996)","v":0},{"$f":"IF(L996=0,0,L998/L996)","v":0},{"$f":"IF(M996=0,0,M998/M996)","v":0},{"$f":"IF(N996=0,0,N998/N996)","v":0},null,null,null,null,null,null,null,null,null,null,null,null,"повторн",null,"Продаж - повторн продаж"]
[null,"Денег в кассе",{"$f":"C997-C998","v":0},{"$f":"D997-D998","v":0},0,0,0,0,0,null,{"$f":"K997-K998","v":0},{"$f":"L997-L998","v":0},{"$f":"M997-M998","v":0},{"$f":"N997-N998","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C1001:N1001)-SUM(Q993:Q1006))=0,\"\",SUM(C1001:N1001)-SUM(Q993:Q1006))","v":""},null,null,null,null,null,null,{"$f":"SUM(K966,K981,K996,K1011)","v":0},{"$f":"IF(AA999=0,0,AA1001/AA999)","v":0}]
[null,"ROI на 1 рубль",{"$f":"IF(C998=0,\"нет\",C997/C998)","v":"нет"},{"$f":"IF(D998=0,\"нет\",D997/D998)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K998=0,\"нет\",K997/K998)","v":"нет"},{"$f":"IF(L998=0,\"нет\",L997/L998)","v":"нет"},{"$f":"IF(M998=0,\"нет\",M997/M998)","v":"нет"},{"$f":"IF(N998=0,\"нет\",N997/N998)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C996:I996)=0,\"\",SUM(C997:I997)/SUM(C996:I996))","v":""},{"$f":"IF(SUM(K996:N996)=0,\"\",SUM(K997:N997)/SUM(K996:N996))","v":""},null,{"$f":"IF(SUM(C996:N996)=0,\"\",SUM(C997:N997)/SUM(C996:N996))","v":""}]
[null,"показы - заходы",{"$f":"IF(C993=0,0,C994/C993)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K993=0,0,K994/K993)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C994=0,0,C995/C994)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K994=0,0,K995/K994)","v":0},{"$f":"IF(L994=0,0,L995/L994)","v":0},{"$f":"IF(M994=0,0,M995/M994)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C994:I994)=0,0,(SUM(C995:I995)/SUM(C994:I994)))","v":0},{"$f":"IF(SUM(K994:N994)=0,0,(SUM(K995:N995)/SUM(K994:N994)))","v":0},null,{"$f":"IF(SUM(C994:N994)=0,0,(SUM(C995:N995)/SUM(C994:N994)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C995=0,0,C996/C995)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K995=0,0,K996/K995)","v":0},{"$f":"IF(L995=0,0,L996/L995)","v":0},{"$f":"IF(M995=0,0,M996/M995)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C995:I995)=0,0,(SUM(C996:I996)/SUM(C995:I995)))","v":0},{"$f":"IF(SUM(K995:N995)=0,0,(SUM(K996:N996)/SUM(K995:N995)))","v":0},null,{"$f":"IF(SUM(C995:N995)=0,0,(SUM(C996:N996)/SUM(C995:N995)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C994=0,0,C996/C994)","v":0},{"$f":"IF(D994=0,0,D996/D994)","v":0},0,0,0,0,0,null,{"$f":"IF(K994=0,0,K996/K994)","v":0},{"$f":"IF(L994=0,0,L996/L994)","v":0},{"$f":"IF(M994=0,0,M996/M994)","v":0},{"$f":"IF(N994=0,0,N996/N994)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C994:I994)=0,0,SUM(C996:I996)/SUM(C994:I994))","v":0},{"$f":"IF(SUM(K994:N994)=0,0,SUM(K996:N996)/SUM(K994:N994))","v":0},null,{"$f":"IF(SUM(C994:N994)=0,0,SUM(C996:N996)/SUM(C994:N994))","v":0}]
["4 неделя",null,{"$f":"C992","v":"прямые заходы"},{"$f":"D992","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K992","v":"Повторные"},"авито","вконтакт","источник k",null,"Доп. расходы"]
[null,"показов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"сайт","площадки",null,"вообще"]
["Дней в неделе","заходов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее заходов/день",{"$f":"IF(SUM(C1009:I1009)=0,\"\",SUM(C1009:I1009)/A1010)","v":""},{"$f":"IF(SUM(K1009:N1009)=0,\"\",SUM(K1009:N1009)/A1010)","v":""},null,{"$f":"IF(SUM(C1009:N1009)=0,\"\",SUM(C1009:N1009)/A1010)","v":""}]
[10,"откликов",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее откликов/день",{"$f":"SUM(C1010:I1010)/A1010","v":0},{"$f":"SUM(K1010:N1010)/A1010","v":0},null,{"$f":"SUM(C1010:N1010)/A1010","v":0}]
["Что сделано:","продаж",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"среднее продаж/день",{"$f":"IF(SUM(C1011:I1011)=0,\"\",SUM(C1011:I1011)/A1010)","v":""},{"$f":"IF(SUM(K1011:N1011)=0,\"\",SUM(K1011:N1011)/A1010)","v":""},null,{"$f":"IF(SUM(C1011:N1011)=0,\"\",SUM(C1011:N1011)/A1010)","v":""}]
[null,"получено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Всего получено",{"$f":"SUM(C1012:I1012)","v":0},{"$f":"SUM(K1012:N1012)","v":0},null,{"$f":"SUM(C1012:N1012)","v":0}]
[null,"затрачено",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"затр. на рекламу/неделя",{"$f":"IF(SUM(C1013:I1013)=0,\"\",SUM(C1013:I1013))","v":""},{"$f":"IF(SUM(K1013:N1013)=0,\"\",SUM(K1013:N1013))","v":""},null,{"$f":"IF(SUM(C1013:N1013)=0,\"\",SUM(C1013:N1013))","v":""}]
[null,"цена перехода",{"$f":"IF(C1009=0,0,C1013/C1009)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K1009=0,0,K1013/K1009)","v":0},{"$f":"IF(L1009=0,0,L1013/L1009)","v":0},{"$f":"IF(M1009=0,0,M1013/M1009)","v":0},{"$f":"IF(N1009=0,0,N1013/N1009)","v":0},null,null,null,null,"доп. расходы/неделя",{"$f":"IF(SUM(Q1008:Q1021)=0,\"\",SUM(Q1008:Q1021))","v":""}]
[null,"цена клиента",{"$f":"IF(C1011=0,0,C1013/C1011)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K1011=0,0,K1013/K1011)","v":0},{"$f":"IF(L1011=0,0,L1013/L1011)","v":0},{"$f":"IF(M1011=0,0,M1013/M1011)","v":0},{"$f":"IF(N1011=0,0,N1013/N1011)","v":0}]
[null,"Денег в кассе",{"$f":"C1012-C1013","v":0},{"$f":"D1012-D1013","v":0},0,0,0,0,0,null,{"$f":"K1012-K1013","v":0},{"$f":"L1012-L1013","v":0},{"$f":"M1012-M1013","v":0},{"$f":"N1012-N1013","v":0},null,null,null,null,"Всего денег в кассе",{"$f":"IF((SUM(C1016:N1016)-SUM(Q1008:Q1021))=0,\"\",SUM(C1016:N1016)-SUM(Q1008:Q1021))","v":""}]
[null,"ROI на 1 рубль",{"$f":"IF(C1013=0,\"нет\",C1012/C1013)","v":"нет"},{"$f":"IF(D1013=0,\"нет\",D1012/D1013)","v":"нет"},"нет","нет","нет","нет","нет",null,{"$f":"IF(K1013=0,\"нет\",K1012/K1013)","v":"нет"},{"$f":"IF(L1013=0,\"нет\",L1012/L1013)","v":"нет"},{"$f":"IF(M1013=0,\"нет\",M1012/M1013)","v":"нет"},{"$f":"IF(N1013=0,\"нет\",N1012/N1013)","v":"нет"},null,null,null,null,"Средний Чек",{"$f":"IF(SUM(C1011:I1011)=0,\"\",SUM(C1012:I1012)/SUM(C1011:I1011))","v":""},{"$f":"IF(SUM(K1011:N1011)=0,\"\",SUM(K1012:N1012)/SUM(K1011:N1011))","v":""},null,{"$f":"IF(SUM(C1011:N1011)=0,\"\",SUM(C1012:N1012)/SUM(C1011:N1011))","v":""}]
[null,"показы - заходы",{"$f":"IF(C1008=0,0,C1009/C1008)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K1008=0,0,K1009/K1008)","v":0},0,0,0]
[null,"заходы - отклики",{"$f":"IF(C1009=0,0,C1010/C1009)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K1009=0,0,K1010/K1009)","v":0},{"$f":"IF(L1009=0,0,L1010/L1009)","v":0},{"$f":"IF(M1009=0,0,M1010/M1009)","v":0},0,null,null,null,null,"заходы - отклики",{"$f":"IF(SUM(C1009:I1009)=0,0,(SUM(C1010:I1010)/SUM(C1009:I1009)))","v":0},{"$f":"IF(SUM(K1009:N1009)=0,0,(SUM(K1010:N1010)/SUM(K1009:N1009)))","v":0},null,{"$f":"IF(SUM(C1009:N1009)=0,0,(SUM(C1010:N1010)/SUM(C1009:N1009)))","v":0}]
[null,"отклики - продажи",{"$f":"IF(C1010=0,0,C1011/C1010)","v":0},0,0,0,0,0,0,null,{"$f":"IF(K1010=0,0,K1011/K1010)","v":0},{"$f":"IF(L1010=0,0,L1011/L1010)","v":0},{"$f":"IF(M1010=0,0,M1011/M1010)","v":0},0,null,null,null,null,"отклики - продажи",{"$f":"IF(SUM(C1010:I1010)=0,0,(SUM(C1011:I1011)/SUM(C1010:I1010)))","v":0},{"$f":"IF(SUM(K1010:N1010)=0,0,(SUM(K1011:N1011)/SUM(K1010:N1010)))","v":0},null,{"$f":"IF(SUM(C1010:N1010)=0,0,(SUM(C1011:N1011)/SUM(C1010:N1010)))","v":0}]
[null,"заходы-продажи",{"$f":"IF(C1009=0,0,C1011/C1009)","v":0},{"$f":"IF(D1009=0,0,D1011/D1009)","v":0},0,0,0,0,0,null,{"$f":"IF(K1009=0,0,K1011/K1009)","v":0},{"$f":"IF(L1009=0,0,L1011/L1009)","v":0},{"$f":"IF(M1009=0,0,M1011/M1009)","v":0},{"$f":"IF(N1009=0,0,N1011/N1009)","v":0},null,null,null,null,"заходы - продажи",{"$f":"IF(SUM(C1009:I1009)=0,0,SUM(C1011:I1011)/SUM(C1009:I1009))","v":0},{"$f":"IF(SUM(K1009:N1009)=0,0,SUM(K1011:N1011)/SUM(K1009:N1009))","v":0},null,{"$f":"IF(SUM(C1009:N1009)=0,0,SUM(C1011:N1011)/SUM(C1009:N1009))","v":0}]
[null,null,{"$f":"C1007","v":"прямые заходы"},{"$f":"D1007","v":"директ"},"adwords","поиск","ссылки","источник m","источник n",null,{"$f":"K1007","v":"Повторные"},"авито","вконтакт","источник k"]
[null,"Всего заходов",{"$f":"C1009+C994+C979+C964","v":0},0,0,0,0,0,0,null,{"$f":"K1009+K994+K979+K964","v":0},0,0,0,null,null,null,null,null,"сайт","площадки",null,"вообще"]
[null,"Всего откликов",{"$f":"C1010+C995+C980+C965","v":0},0,0,0,0,0,0,null,{"$f":"K1010+K995+K980+K965","v":0},0,0,0,null,null,null,null,"заходов в месяц",{"$f":"SUM(C1023:I1023)","v":0},{"$f":"SUM(K1023:N1023)","v":0},null,{"$f":"SUM(C1023:N1023)","v":0}]
[null,"Всего продаж",{"$f":"C1011+C996+C981+C966","v":0},0,0,0,0,0,{"$f":"I1011+I996+I981+I966","v":0},null,{"$f":"K1011+K996+K981+K966","v":0},{"$f":"L1011+L996+L981+L966","v":0},0,0,null,null,null,null,"откликов в месяц",{"$f":"SUM(C1024:I1024)","v":0},{"$f":"SUM(K1024:N1024)","v":0},null,{"$f":"SUM(C1024:N1024)","v":0}]
[null,"Принесло  чистыми $",{"$f":"C1016+C1001+C986+C971","v":0},0,0,0,0,0,0,null,{"$f":"K1016+K1001+K986+K971","v":0},{"$f":"L1016+L1001+L986+L971","v":0},{"$f":"M1016+M1001+M986+M971","v":0},{"$f":"N1016+N1001+N986+N971","v":0},null,null,null,null,"Продаж в месяц",{"$f":"SUM(C1025:I1025)","v":0},{"$f":"SUM(K1025:N1025)","v":0},null,{"$f":"SUM(C1025:N1025)","v":0}]
[null,"Затрачено $",{"$f":"SUM(C968,C983,C998,C1013)","v":0},{"$f":"SUM(D968,D983,D998,D1013)","v":0},0,0,0,0,0,null,{"$f":"SUM(K968,K983,K998,K1013)","v":0},{"$f":"SUM(L968,L983,L998,L1013)","v":0},{"$f":"SUM(M968,M983,M998,M1013)","v":0},{"$f":"SUM(N968,N983,N998,N1013)","v":0},null,"Всего расходы на рекл.",null,null,"$ в кассе за месяц",null,null,null,{"$f":"SUM(T971,T986,T1001,T1016)","v":0}]
[null,"Макс цена клика",{"$f":"Z970*C1030","v":0},{"$f":"Z970*D1030","v":0},{"$f":"Z970*E1030","v":0},{"$f":"Z970*F1030","v":0},{"$f":"Z970*G1030","v":0},{"$f":"Z970*H1030","v":0},{"$f":"Z970*I1030","v":0},null,{"$f":"Z970*K1030","v":0},{"$f":"Z970*L1030","v":0},{"$f":"Z970*M1030","v":0},{"$f":"Z970*N1030","v":0},null,{"$f":"SUM(C1027:N1027)","v":0},{"$f":"IF(P1028=0,0,P1028/(P1028+P1030))","v":0}]
["Дней в месяце","ROI канала общ.",{"$f":"IF(SUM(C968,C983,C998,C1013)=0,0,SUM(C971,C986,C1001,C1016)/SUM(C968,C983,C998,C1013))","v":0},{"$f":"IF(SUM(D968,D983,D998,D1013)=0,0,SUM(D971,D986,D1001,D1016)/SUM(D968,D983,D998,D1013))","v":0},0,0,0,0,0,null,{"$f":"IF(SUM(K968,K983,K998,K1013)=0,0,SUM(K971,K986,K1001,K1016)/SUM(K968,K983,K998,K1013))","v":0},{"$f":"IF(SUM(L968,L983,L998,L1013)=0,0,SUM(L971,L986,L1001,L1016)/SUM(L968,L983,L998,L1013))","v":0},{"$f":"IF(SUM(M968,M983,M998,M1013)=0,0,SUM(M971,M986,M1001,M1016)/SUM(M968,M983,M998,M1013))","v":0},{"$f":"IF(SUM(N968,N983,N998,N1013)=0,0,SUM(N971,N986,N1001,N1016)/SUM(N968,N983,N998,N1013))","v":0},null,"Всего доп. Расходы"]
[{"$f":"SUM(A965,A980,A995,A1010)","v":31},"Заходы-продажи общ",{"$f":"IF(C1023=0,\"0\",C1025/C1023)","v":"0"},{"$f":"IF(D1023=0,\"0\",D1025/D1023)","v":"0"},"0","0","0","0","0",null,{"$f":"IF(K1023=0,\"0\",K1025/K1023)","v":"0"},{"$f":"IF(L1023=0,\"0\",L1025/L1023)","v":"0"},{"$f":"IF(M1023=0,\"0\",M1025/M1023)","v":"0"},{"$f":"IF(N1023=0,\"0\",N1025/N1023)","v":"0"},null,{"$f":"SUM(Q963:Q976)+SUM(Q978:Q991)+SUM(Q993:Q1006)+SUM(Q1008:Q1021)","v":0},{"$f":"IF(P1030=0,0,P1030/(P1030+P1028))","v":0}]

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[null,"Финансовые показатели",null,null,null,null,null,null,null,null,null,null,null,null,null,"Конверсионные показатели",null,null,null,null,null,null,null,null,null,null,null,null,null,"Количественные показатели"]
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[null,"Денег в кассе по месяцам (чистая прибыль)",null,null,null,null,null,null,null,null,null,null,null,null,null,"Конверсия заходы-продажи",null,null,null,null,null,null,null,null,null,null,null,null,null,"Количество заходов"]
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[null,"Средний чек",null,null,null,null,null,null,null,null,null,null,null,null,null,"Конверсия заходы-отклики",null,null,null,null,null,null,null,null,null,null,null,null,null,"Количество откликов"]
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[null,"Затраты на рекламу",null,null,null,null,null,null,null,null,null,null,null,null,null,"Конверсия отклики-продажи",null,null,null,null,null,null,null,null,null,null,null,null,null,"Количество продаж"]
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[null,"Дополнительные затраты"]
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[3,2,12,3,"Александр Ложкин",78671234567,null,"adwords","г. Москва ул свободы 4 к2","Москва","Не подошло","любой текст"]

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